Recently, a Suntory tea drink called Iwoyo Amen, in conjunction with the great gods of the Japanese photo world, used its iconic dearorff to shoot a set of posters in the form of nude photos.
Source: LOGO Master
ID：logods
Image source: Suntory, Out of line creative, study club, Peng Hao
EDIT: Yi Xi
To say that the design of the drink sold is well done
There is no better than Nongfu Spring and Suntory
Recently, Suntory made a tea drink called Iyouemon
Unite the great gods of the Japanese photo world with its iconic dearff
A set of posters was taken in the form of nude photographs
It was like just taking a shower and wearing a bathrobe
The feeling of sneaking hide-and-seek
The sun shines on the body, and the whole body radiates brilliance
Explore new worlds
Oops, just woke up
Not yet dressed
Local details are magnified
Flawless
How to say it? This set of photorealistic ads
Photographed in an anthropomorphism
I photographed the feeling of a beautiful person coming out of the bath
This idea is still absolutely amazing~
Of course, Suntory's advertising has always been a textbook existence
For example, Kaoru Kaoru's SUNTORY Oolong Tea advertisement
This retro color
Pair it with a simple and clean picture
Just looking at the picture gives people a very pure feeling
There is also Kaoru Kagusai in 1983
The first newspaper advertisement produced for Suntory Oolong Tea
Put it in the design of the present
It's also a very good idea
These posters use figures painted in traditional Chinese paintings
To reflect the long history of tea culture and the traditional literati and elegant tea drinking aesthetics
The Song of Suntory Oolong Tea
Let Tang Monk and Sun Wukong dance
Put it now to see the style of this dance
It was like a dance of the young ladies who were ready to form a group
Let's raise your hand and hi up.~
We can see from the above advertisement for Suntory Oolong Tea
Suntory tea leaves are harvested from Fujian
So it has been served with authentic Chinese tea with a long history
Symbols representing Chinese culture were extracted from the shaping of advertising
Like Chinese dance, Chinese kung fu, peasant family marriage, Sun Wukong and other pictures
It is all the entry into the mental cognition of Suntory Oolong Tea
Look at advertising now
There seems to be a sense of loss and flattery to young people
The slogan that is not sweet by nature was played
Use inspirational copywriting to stick to the title
Of course Suntory except for the oolong tea advertisement
Suntory's whisky has always been well received
For example, Yamazaki and Shirakawa
As well as with the change of the four seasons
Japanese water waves, maple leaves
The picture of the advertisement is generally used
A dark Japanese background accentuates the warm colours of the sake
as well as the micro-drunk series and Leyi
This product is a bit of a benchmark Rio
So in the handling of advertising
The painting style is still based on the taste of the main product
Pair it with hippie graphics
Well, finally —"
Let's take a look at Suntory's collection of excellent advertising
(Students who have time and traffic, you can take a look)
Logo Master Conclusion
Suntory still has a clear division of its product line, from high-end whiskies to items loved by young people. But the most classic is the oolong tea series, which carries the brand's long-standing cultural background and wins the opportunity in the track where the single product is king.
The most worthy place for suntory in advertising creativity is to strengthen the core interest point, and then create a tone that meets the product itself according to this interest point. It's like when we see a variety of exaggerated or eye-catching advertisements, highlighting the core point through this highly atmospheric picture will make people have a bright effect.
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