Football matches have first and second halves, as does the car market. In the first half, we were watching the joint venture brand perform. Twenty years ago, a Santana cost as much as 200,000 yuan, equivalent to a suite in Pudong, Shanghai, but the sales volume was still sold out. At that time, as long as the joint venture brand models were labeled, even if some old models were eliminated overseas, they could still be snapped up by consumers in China.
With strong technical advantages, the joint venture brand models once occupied the market initiative. However, in the second half, with the rise of independent brand models, Chinese cars led by Geely and others gradually gained a firm foothold in the market competition, and the joint venture brand was forced to grab their own momentum.
In football matches, the siege is driven by the forwards. As a family car that subverts the joint venture, Geely Xingrui has been listed for 9 months, and the cumulative sales volume has reached nearly 100,000 units, which has overshadowed many joint venture cars of the same level! What is the strength of Xingrui? What is it to subvert the joint venture? Let's take a good test drive.
Outstanding appearance, want momentum
As the team's attacker, the striker must not only have excellent physical confrontation ability, but also have the momentum of the king, which makes the opponent afraid. Just like king C Luo, standing on the field has a powerful aura.
Geely Xingrui adopts a large straight waterfall grille, combined with the LED light group on both sides and the three-stage design at the lower surround, to create a rare sporty atmosphere and high-grade sense in the A-class family car. The smooth lines and flat design of the body give a bit of a coupe feel, and the taillights composed of multiple light sources and chrome trim throughout the tail visually elongate the tail.
Geely Xingrui has the momentum of leapfrogging in appearance, with a wheelbase of 2.8 meters and a body length of nearly 4.8 meters, which is already in line with the B-class car. In addition, the front face of Xingrui is quite similar to the luxury brand Volvo S60, and this design makes the joint venture sedan of the same class avoid three points.
Technology leadership, pressure on the crowd
Chinese cars are in a highly competitive market environment, and joint venture products often plunge independent brands into the quagmire of price wars with a sense of technical oppression. The joint venture brand has a strong accumulation of technology, such as Sagittarius, Corolla and other models, which have been deeply cultivated in the domestic market for many years, and have been continuously upgraded after updating and iteration, becoming a model that consumers cannot avoid in car purchases.
If Chinese cars want to stand out, they must come up with more advanced technology and give more pressure to joint venture brands. In the A-class family car market, a number of joint venture players are equipped with 1.6L or 1.8L power, matching the CVT gearbox that pays more attention to fuel saving and smoothing. Players with 1.4T+7DSG gold power like Sagitar are also outstanding.
Before the test drive, we were very interested in geely Xingrui's 2.0TD power, if nothing else, can you feel the 2.0T on a hundred thousand family car?
However, Geely Xingrui has never assembled 2.0TD power on an A-class family car, and it is still the standard of the whole series without shrinking. The maximum output power is 190Ps, the peak torque is 300N·m, and with the 7-speed wet dual-clutch transmission, the acceleration of 100 kilometers only takes 7.9s, and the key is that the fuel consumption of 100 kilometers is only 6.7L.
During the test drive, the organizers chose the multi-curved national highway, expressway and high speed, and the power system of Xingrui showed a sense of happiness and acceleration. In the low-speed section, the combination of the engine and the gearbox is silky smooth, coupled with the textured chassis tuning, in the Xingrui car, the test driver feels the driving texture of the 300,000 joint venture.
Scores are diverse and comprehensive
As the star of the Chinese car national team, Geely Xingrui not only has excellent appearance and leading technology, but also is proficient in intelligence, safety and comfort, and has a very comprehensive performance.
As we all know, in this level of home car, the joint venture products follow the concept of "enough is good" in the configuration, and the interior is generally cheap plastic texture, which makes people not interested. Chinese people love face, but young consumers pay more attention to experience, the interior as the space with the most contact with users every day, who does not want to have a good impression? This is also the subversive experience that Geely Xingrui wants to bring to consumers.
Open the configuration table of Geely Xingrui, and you will be stunned by the rich and humanized configuration of this Chinese car. 2.3 inch LCD meter + 12.3 inch intelligent central touch screen + projection area as large as 7.1 inch HUD head-up display, where is the configuration of the A-class sedan?
Geely Xingrui also ingeniously added an air purification system that integrates vehicle-grade CN95 high-efficiency composite air conditioning filter, AQS intelligent air management, negative ion air purification, cockpit active cleaning system and leather antibacterial steering wheel. To tell the truth, these configurations of Geely Xingrui are not only "rich" to describe, but its thoughtfulness to users is the secret weapon to conquer consumers.
summary:
The circle of compact family cars has been firmly controlled by the joint venture brand in the first half, but the arrival of heavyweight players like Geely Xingrui has broken this pattern. Through this test drive, let everyone realize that if Chinese auto brands want to beat the joint venture, they need a benchmark and a heavy blow to make the market remember. In the most competitive Chinese auto market, Geely Xingrui's excellent market sales performance has led Chinese cars out of Asia and to the world.