Recently, the animated movie "Mini World Awakening" released an overseas version of the trailer, which triggered heated discussion among foreign netizens. As early as July 22, Mini Chuangxiang first exposed the Chinese version of the trailer at the press conference, which became a hot topic among fans for a while.
It is reported that the overseas version of the trailer has a total of 8 languages, in Vietnam, Indonesia, Japan, Thailand, Brazil, Spain and other countries social software released at the same time, overseas fans have tweeted that they are looking forward to the release, a Japanese fan tweeted, "Mini world will produce movies!" That's awesome! Very much worth looking forward to!"
Mini-creation wants to make IP movies, which is actually not surprising at all. In 2019, the official attempt was made for the animated short drama "Flower Language Cheng Xing", which was broadcast more than 1.1 billion times on the whole network in three seasons. At the press conference in July, Yang Zhiyong, co-founder of Mini Creative, introduced that Mini Creative began to establish a "mini universe" in 2018, exploring the content direction of animation, comics, virtual idols, magazine books, novels, IP licensing cooperation, etc., and now has achieved great results, and the "mini universe" has initially taken shape.
It is understood that the animated movie "Awakening" is an important part of the "mini universe", the animation film script began to prepare from the construction of the "mini universe", and the 2019 "Huayu Chengxing" is a test of the waters, and the positive feedback of the harvest gives the team a lot of confidence.
As we all know, it is not easy to adapt movies for game IP. From the content point of view, the game and the movie have a natural conflict to some extent, the elements of the game are extremely complex, and the core lies in various gameplay. Movies are different, the creative team needs to create dreams for the audience through visual and auditory senses, and use a rhythmic story plot to quickly immerse people. Sandbox games emphasize freedom and openness, there is no linear story logic, and it is even more difficult to create a story full of drama.
In an interview with the media, Yang Zhiyong also said that this is indeed a difficult point for adaptation. In order to overcome this problem, the production team spent three years polishing the script, during which time it underwent countless revisions.
Eventually, the game characters Kaka and Nini become the protagonists of the film, the initial characters that players come into contact with when they first enter Mini World. The production team hopes to take these two characters as the starting point, try to substitute the film from the player's perspective, deepen the user's sense of identity, and on the basis of respecting the player's main cognition, the script and story structure are carefully polished.
Looking at the overall idea of mini-creative IP, it is actually very clever, they built a clear and orderly architecture, based on the character image of the game itself, to build a grand world view: in a total of 64 star domains, each star domain has a corresponding planet, and a matching role with the planet. "There will be inextricable connections between the characters." This provides a basic direction for them to explore various types of business.
Speaking of movies, in addition to the difficulty of adapting the elements, game adaptations also need to consider user cognition. In the eyes of the majority of gamers, the adaptation of the game needs to be fully restored in content, not only the story but also the emotions of the characters. However, the problem is that in order to grasp the essence of the game content, in addition to the conditions necessary for making a movie, it is also necessary to ensure that the film creation team has in-depth research and understanding of the original game.
However, for the production team of Mini World Awakening, this may be a big advantage. It is understood that mini-creation is almost all internal people, which may also be the main reason why Kaka can be shouted by fans for high degree of restoration. In addition to the high degree of restoration of kaka, fans also frequently mentioned the picture, thinking that the production was particularly exquisite, and the special effects were cool and highly technological. This has to mention the production team behind it. According to the public information at the press conference, the creative team and production team of this film are from the top domestic animators, which can be said to be the luxurious configuration of domestic animation.
Judging from the word of mouth of the latest trailer of "Mini World Awakening", it should be a work of conscience worth looking forward to. This movie took 3 years to polish the script, and gathered a domestic luxury production lineup, I believe it will be able to bring surprises to users and fans.
Editor-in-Charge: Ren Xinyi (EN063)