The new energy vehicles continued to grow at a high speed, and the much-watched Extreme Krypton brand finally fulfilled its promise to start delivering this year in October and officially delivered the car to the first batch of users, but the followed by a joint statement of 55 self-proclaimed car owners plunged the "net red" brand into controversy.
Nandu reporter learned from the official of Extreme Kr that Extreme Kr 001 had previously rolled off the production line on October 19 and opened delivery on October 23. However, Extreme Kr, which has been controversial since the delivery, has caused joint complaints from users because the color of the "EC canopy" and the previous publicity is inconsistent.
The canopy configuration is again controversial
As a pure electric vehicle with high attention this year, after the debut of the extreme krypton 001 in April this year, it received a large number of "blind orders", after half a year, the extreme krypton 001 officially rolled off the production line from the smart factory in Ningbo, and the official said that it had begun delivery on October 23, fulfilling the promise of starting this year's delivery, but the process was not smooth.
From the earlier vehicle booking, Extreme Kr has been because some of the configuration and early publicity are suspected of being inconsistent, causing dissatisfaction among some prospective users (for details, see "After the hot booking, Extreme Kr 001 was questioned to configure the "wrong board"), including the price before and after the discrepancy, EC canopy standard configuration change, imported motor into domestic production, etc., after the extreme krypton explained, the price difference due to next year's new energy vehicle subsidy policy is not determined, and the motor is also open to users to choose independently.
But the EC sky curtain controversy continues to today's new car deliveries, and once again set off a very kryptonic topic.
(The EC canopy diagram in the Extreme Kr app has turned dark blue.) ）
Many car owners in the delivery of vehicles found that the actual color of the vehicle canopy and the difference in the publicity, the early publicity screen shows that the color of the canopy is black and gray, but after the delivery of the vehicle, the actual color of the canopy is blue, many owners think that the visual effect and sense of seniority of the blue canopy is not as good as the black gray in the promotion, and the effect of the "buyer show" is obviously not as good as the "seller show".
The so-called EC light-sensitive canopy refers to the use of EC solid-state electrochromic glass technology roof glass, usually sunlight can penetrate into the car, ultraviolet barrier rate of up to 99.9%, SPF sun protection coefficient can reach 50, in short, this is a combination of light transmission, but also block light damage configuration.
In this regard, many netizens said that the risk of "blind booking" of Extreme Kr is too high, and there are also "Dading" users who say that buying a car is like "opening a blind box", and there is a situation where the configuration and publicity are inconsistent, and it is impossible to modify the configuration, but in the official APP, there are also users who say that similar sky curtains on the market are blue, and the supplier currently only has blue solutions. In fact, including New energy vehicle brands such as Weilai and Tesla, there are also models that use similar canopy design, taking Weilai EC6 as an example, its skylight color is closer to ordinary glass, and when "working" in the sun, the color is also gray-brown.
Nandu reporter noted that in the booking page of Extreme Kr 001, the canopy costs 10,000 yuan (6,000 yuan after the discount), and in today's promotional screen, the canopy has become blue.
In this regard, the executives of Extreme Kr Intelligent responded urgently that the current curtain material in the industry is indeed only blue, gray and black materials, and there are still technical challenges, and it is expected that a new canopy color will be launched next year. However, on the current question of whether the blue sky canopy can be returned, Extreme Kr Intelligence has not responded. Extreme Kr also said that it will conduct full inspection, sampling, self-inspection, mutual inspection, special inspection and other all-round inspection of the ZEEKR 001 that is off the production line, and achieve 360-degree quality tracking and feedback.
In addition to the canopy problem, the reporter also noticed that some car owners said that the extreme Kr 001 car machine was unlocated and the voice recognition was delayed.
Observation: The real challenge is in subsequent mass deliveries
If the color problem of the canopy is only a "small Waterloo" after the delivery of the vehicle, and the car engine software can also fix the BUG through updates, then whether the Extreme Kr brand itself can be delivered on time affects the more sensitive nerves of the industry and prospective owners.
(Whether The Krypton 001 can be delivered on time and in quality will become another challenge for Extreme Kr.) ）
Due to the hot pre-booking, superimposed chip shortage in the second half of the year and other issues, whether Extreme Kr can complete the delivery plan in the commitment this year, the voice of doubt has not dissipated, before, Extreme Kr had promised to complete the delivery of 7,000 vehicles within the year, this batch of vehicles mainly meet the needs of users who booked before June 15 this year. However, with only two months left before the end of this year, whether or not this commitment can be fulfilled is also the biggest problem that Extreme Krypton has to solve now.
In this regard, An Conghui, CEO of Extreme Kr Intelligent Technology, said in response to the media that due to the pressure of the global epidemic and the uncertainty in the supply of chips and related parts, it is currently difficult for Extreme Kr to give accurate figures and time in delivery, "In the case of completely guaranteed parts and chip supply, through three or five months, it can basically reach the state of full capacity." But the impact of chip shortages is really large, which is uncontrollable. ”
Therefore, buried in the extreme krypton delivery road is another hidden worry, may not be able to meet the delivery rhythm in the short term.
In this regard, Zhao Yuhui, vice president of Extreme Kr Intelligent Technology, told reporters that this year's supply chain challenge is huge, "We are really updating the status of the supply chain in hours." Zhao Yuhui described that one hour may receive a bad news, the next hour will be solved, the next hour may run out of a new problem, "we can't pass these things to users in real-time form, which is too bad for the user experience." He stressed that users need a good experience, and users also need certainty.
It is reported that the planned production capacity of the Krypton factory is 300,000 vehicles per year, but the current annual actual production arrangement will depend on the order situation and the actual production situation, and the current supply of chips still brings greater obstacles to delivery.
Horizontal comparison of "Wei Xiaoli" three new car-making forces, single-month delivery has been stable close to 10,000 or even broken 10,000, even if it is backed by the big tree of Geely, it is not easy for Extreme Kr to achieve large-scale delivery, and the pit that the new forces have stepped on before, Extreme Krypton seems to be unavoidable.
For Extreme Kr, from pre-delivery to the start of delivery are constantly controversial, whether the first wave of user delivery can be completed on time and in quality will largely determine the reputation of the brand.
Producer: Nandu Automotive Quality Observation Room
Written by: Nandu reporter Zhong Jianting