One table, three chairs. Several people in the distance were talking about the world, saying that they suddenly got up, walked toward the camera and talked, and when the three of them sat down, the program officially began. When the recording was over, several people picked up their water glasses again and chatted about the unfinished topic.
This is Liang Wendao's latest cultural talk program - "Night in the Corner". Liang Wendao seems to have a special love for the night, he has opened the "night walker" mode as early as the previous program "One Thousand and One Nights", and this time he pulled his friends to chat at night. The space is slightly cramped, but it corresponds to the "corner" in the title. In terms of creating a situation, this show has a great sense of design.
Surprisingly, "Night in the Corner" was not launched on Liang Wendao's self-reserved place to "see the ideal APP", nor did it cooperate with Youku like "Round Table Pie" and "One Thousand and One Nights", but was placed on the Little Red Book, which is famous for planting grass notes.
The content of the program is more grounded, focusing on the topics that young people are more concerned about at the moment: "Why are we not willing to fall in love", "Idols have collapsed one after another, do you dare to chase the stars", "The rise of the national tide, come and get the wealth code behind the fast" and "reading", "financial management", "consumption" and so on. There is no mention of hot events everywhere, but every sentence is inseparable from hot spots.
Xu is to distinguish himself from his old friend Dou Wentao's "Round Table Pie", and Liang Wendao is not obsessed with the old guests who are familiar to the audience. In addition to Chen Danqing, some young opinion leaders were invited, or people who set up audio programs in "See Ideals" and had deep cooperation with each other. The former has Jiang Sida, Huang Zhizhong and Xi Rui, who became popular because of "Strange Story", and the latter has media person Chen Di and university professor Zhou Lian.
Without exception, all are men. This is inevitably curious, what can a group of male intellectuals from various industries talk about on the Little Red Book, which is known as a female user?
Cultural lightness, or cultural clarity?
As a cultural talk show, "Night in the Corner" is undoubtedly qualified. Around one theme, everyone can say different opinions. But for those who have great expectations and want to listen to cultural people talk more about the Tao, there is some disappointment.
After all, each episode is only 20 minutes, and it is only a few minutes of speech time allocated to individuals, and the views and remarks exported are often not deep.
In addition, the guests invited by the show are somewhat restrained, especially the difference in identity and knowledge between the young guests and Liang Wendao, and there are often scenes of echoing the voice, which is naturally less collision and less sharp.
Cultural programs, especially talk shows, usually have a layer of estrangement from ordinary audiences, and need to enhance their interest through various means to pull in the distance with the audience.
Dou Wentao, the host of "Round Table Pie" and "Moving the World", has decades of experience in the industry, and can rely on his skillful field control ability to deflect the style of the program and then pull it back, which makes his talk show establish a zhuang and harmonious temperament. From time to time, the guests let go of themselves, dared to challenge large-scale topics, and dared to self-deprecate, which became an indispensable landscape of the show.
At the end of the day, cultural shows need to be both serious and interesting if they want to cultivate a loyal audience. Either to meet people's "next meal" needs, tell some strange things; or become people's "bedtime listening" and export sharp views.
"Night in the Corner" brings in new faces that are closer to young people, and there is no shortage of fresh ideas. For example, when talking about the topic of "love", it mentions the abuse of derogatory words such as "scumbag" and "sea king" at present, and also mentions the evolution of the workplace from work, emotional community to functional workplace in social development; when talking about "national tide", some guests said that the overexploitation of "national tide culture" is actually the only way to maturity...
Unfortunately, due to the length of time or other reasons, these views can only be regarded as gossip, neither supported by a vivid story, nor can they be extended, making the show almost light.
In addition, in addition to the title of a little red book, "Night in the Corner" has not yet been able to reflect the characteristics of the small red book in the middle of the video or long video. For a thriving video community, this performance is not a success.
Blowing the trumpet of the little red book long video?
In August last year, Xiaohongshu officially launched the "video number" and took out tens of billions of flows, commercial resources and cash incentives to support the development of the video number.
According to relevant data, before that, 97% of the creators of Xiaohongshu had already begun to participate in the creation of video notes, and nearly 70% of active users had the habit of watching video notes. After the launch of the video number, the original 5-minute time limit was extended to 15 minutes, which further stimulated the creators' desire to express themselves.
Looking at it a year later, Xiaohongshu has changed from the original graphic community to a video platform, and the conspicuous labels on the home page contain video-related content such as "live broadcast", "film and television variety", "Vlog" and "game". The volume and discussion of video content has increased significantly. It can be said that UCG video (user production) is becoming the mainstream of Little Red Book.
While consolidating the existing advantages of content, several short video big brothers who took the lead in running are constantly developing PGC content (professional production) to retain users, not only to achieve that no one has me, but also to achieve that people have me.
The Little Red Book is no exception. Before the launch of "Night in the Corner", Xiaohongshu had already launched the platform's first travel program, "Escape from the City Plan", showing the escape journey of four men in Qinghai. Each episode is less than ten minutes long, and it is all a traditional variety show.
Recently, Xiaohongshu and Naturalist Magazine have planned a nature exploration reality show called "A Day in the Naturalist's Day", bringing an "immersive outing" to the audience in the form of live video.
Today, the launch of "Night in the Corner" can be regarded as another attempt by Xiaohongshu in the field of video, which not only attracts new content for the platform, but also breaks the time limit.
A few days ago, the fifth season of Dou Wentao's "Round Table Pie" announced that it would return on September 23, which attracted a lot of attention. Although cultural programs are difficult to break the circle, they still have a loyal user base. For the first time, "Night in the Corner" has given Xiaohongshu's video a new way to open, even if the influence is limited, it is enough to bring more imagination space to its video ecology.