When it comes to food making, I think the first thing that comes to mind is food writer Wang Gang, whose food tutorials have become a must-have treasure for almost every novice classmate. How does Mr. Wang Gang attract millions of fans? What was his success story? And what can we ordinary people learn? This article, I will share for you.
Teacher Wang Gang, the picture comes from Baidu Encyclopedia
(1) Strong personal labels
Teacher Wang Gang's self-media name is very eye-catching "Food Writer Wang Gang", and his self-introduction is "Food Writer Wang Gang (one of the powerful food teachings online) to enhance the public's awareness and pursuit of food". Whether it is his self-media name or self-introduction, he goes straight to the subject and directly names the theme of his video sharing.
In the video, Teacher Wang Gang introduced himself as the head chef, which made netizens believe in his professionalism, and the personal label of "food writer" was very strong.
Food pictures
(2) The positioning of the work is clear and unambiguous
Teacher Wang Gang's work positioning is food production, almost all the videos he shares are related to food production, the content positioning of the work is single-minded, the vertical degree is high, not only easy to promote on the self-media platform, but also easier to attract like-minded fans.
(3) Strong degree of specialization
A white dress is our first impression of Mr. Wang Gang and a typical sign that we recognize him as a professional chef.
In the preparation of food, whether it is the choice of ingredients, the processing of ingredients, the knife work of cutting, or the cooking of food, he is very comfortable. This professionalism of his consolidates and enhances his personal label of "food writer", making it easier for netizens to choose his video as a food making tutorial.
The image comes from the Internet
(4) Simplify complexity and teach sincerely
Teacher Wang Gang in the food production, there is not too much complicated technology, there is no so-called exclusive secret recipe, whether it is the selection of ingredients, or the ratio of spices, whether it is the way of cooking, or the heat of processing, he shares it without reservation. The food production process is complete, the idea is clear, the details are slight, simple and easy to learn, suitable for netizens to imitate the production at home.
Each of his dishes finally has a summary of technical essentials, and he shares his experience in the production of this dish for many years, which not only highlights the key points, but also avoids netizens from taking detours in food production, and its philosophy cannot be rigorous, and the teaching attitude cannot be described as careless, such a serious and responsible teacher, we have no reason not to like.
Teacher Wang Gang's technical summary, the picture comes from the network
(5) Continuous content updates
Continuous content updates are another important reason for the wide dissemination of Mr. Wang Gang's videos.
First: Continuous output of high-quality content can increase the exposure of their works, which plays an important role in attracting fans and strengthening labels;
Second: Wang Gang's food tutorials are often used as a food "dictionary", such as: today I want to make sweet and sour tenderloin, tomorrow I want to make braised pork ribs, the day after tomorrow I want to make cold crucian carp, these gourmet tutorials can be found in his works, so as to strengthen his "food writer" label, both depth and breadth of works, and its personal brand has an important impact on the spread of his personal brand.