(October 2021, Shanghai) - In October 2021, TOMMY JEANS, a brand of PVH Group, and Mandarin Ordinary People Band co-created the music theme documentary "Boo, Listen to Music", telling the theme story of "Less Noise, More Music" from the unique perspective of emerging musicians, and conveying a positive and optimistic, inclusive and diverse brand spirit through the heartfelt interpretation of Mandarin Band.
TOMMY JEANS x mandarin performs the documentary on the theme of "Boo, Listen to the Music"
Shhh, listen to the music -- TOMMY JEANS and the mandarin ordinary people band speak for the music_Tencent Video
The tommy JEANS "Shh, Listen to the Music" theme documentary starts from the musical perspective of the mandarin band, telling their understanding and observation of the musical environment, as well as the noise and disturbance on the road as musicians. "Music should not have borders and skin colors; music has no genres, and fusion is also a unique musical style; music has no geographical difference, as long as you love music, the streets can become a stage." By reviewing their own musical growth experience, Mandarin Encourages everyone to accept and appreciate every kind of music without prejudice, and jointly transmits positive musical energy, and also echoes TOMMY JEANS's music and life attitude of "less hustle and bustle, more concentration". Especially behind the many disturbances and noises, we should have less hustle and bustle in the process of appreciating music, and more listening and tolerance to the music itself; when the crowd in the crowd faces disputes and doubts, we should also absorb positive musical energy, face the challenges in life, and sink our hearts to adhere to what we love. In the documentary, Mandarin performed the new TOMMY JEANS Fall 2021 collection, combining their bold musical expression and unique fashion attitude to interpret the new fashion of autumn and winter.
TOMMY JEANS Autumn 2021 New Collection
Since the brand's inception, TOMMY JEANS has supported and encouraged the development of niche musicians underground. Even in the context of the time, the unknown of these musicians was questioned, and TOMMY JEANS continued to explore their musical brilliance, and firmly believed that every kind of music was worth seeing, and every musical style was worthy of appreciation. This time, TOMMY JEANS inherits the history of supporting all kinds of musicians and the diversified and inclusive brand culture, and joins hands with the emerging band mandarin to speak out together, calling on everyone to respond to the disturbances of the outside world with the positive energy of music, and use the music itself to convey their own attitude. Music and life are more than one possibility. TOMMY JEANS hopes that the brand spirit of being proactive, optimistic and inclusive can accompany more consumers to bravely explore and express themselves on the road of life.
TOMMY JEANS MUSIC REWORK LIMITED CAPSULE SERIES
As one of the first designer brands to collaborate creatively with musicians, TOMMY JEANS early sponsored and forged deep friendships with many musicians, and this time launched a new music remodeling limited-edition capsule collection, inspired by the souvenirs around the music tour, combined with the brand's street fashion dress aesthetic, to pay tribute to the legendary musical figures in the history of pop and rock music such as Backstreet Boys, Britney Spears and the Rolling Stones, while looking back on TOMMY JEANS' unique brand music history celebrates many moments of light from the street to the stage, completing a new interpretation of popular culture. The Music Remodeling Limited Edition Capsule Series selects a variety of styles of organic cotton T-shirts and sweatshirts in both neutral and feminine sizes, and is currently available in tommy.com, TOMMY JEANS and some OFMY HILFIGER global offline stores and select wholesale partners.