As of 16:15, the animated film "Bear Haunting. The box office of "Metamorphosis" has quietly risen to the 500 million mark. As a release at the same time, "The Nineteenth Generation of the Ancestors", which gathered dozens of acting stars, has just broken through 100 million at the box office. The two films, under the same unpopular situation, have produced such a large box office gap that they have to be thought about. Bear Haunting. What did "Metamorphosis" rely on to defeat the star-studded "NineteenTh Generations of ancestors"?
As the most popular animation film in China in recent years, "Bear Haunting", it has a very wide base of children in the Chinese market, and even many adults have watched the cartoon. And this year's Spring Festival file, "Bear Haunting. "Metamorphosis" surpassed "Big Fish and Begonias" to become the runner-up of the domestic animation box office, in fact, because the creators stuck to the value orientation. Makes "Bear Haunting. Metamorphosis has a very positive energy. Moreover, when the film was produced, the difficulty of watching was appropriately raised, and the younger age was shaken off, and the main family card was played. So that parents and children have a very good impression and reputation of the film, the box office is naturally rising.
In contrast, in "The Nineteenth Generation of the Ancestors", although the film has gathered a large number of popular actors, the film effect is very general. Objectively speaking, the film is not in the bad comments of some netizens: it is useless. On the contrary, some plots can be seen in the ingenuity of director Guo Degang, but the audience is a group that is very affected by word of mouth, so today's box office failure is also expected.
Bear Haunting. Metamorphosis is not a very good animated film, and its shortcomings are not difficult to find. But the film market is like this, there are too few things that can be controlled, and the pattern and power are changing rapidly. But there is one thing that does not change, if the film is refined and done well, then the box office is not something that the creator will worry about.