There is a pancake shop in Binzhou, which is very small, which is less than 5 square meters. However, it is such a small pancake shop, and the profit is as high as 2,000 yuan a day!
There have been various myths about this kind of snack bar, such as "pancake stall aunt earns 30,000 yuan per month", "Uncle sells baked cakes for 8 years, 7 suites in Zhejiang" and so on. It seems that opening such a small shop can do a million profits, attracting many people to start a business to open a snack bar, but in the end? Don't say make money, it's good not to lose money.
In fact, it is not easy to open a profitable snack bar now, in addition to paying attention to taste and hygiene, the method is also particularly important. If you use the right method, making money can indeed be very simple, just like the pancake shop in Binzhou.
<h1 class="pgc-h-arrow-right" data-track="5" > [1] Case background</h1>
The owner of this pancake shop is the protagonist of the case that I want to introduce to you today. The boss's surname is Liu, and he is a 60-year-old uncle. Uncle Liu has been selling pancakes for many years, and he has always set up a small stall to sell pancakes near the bus stop, and the business is not bad. But everyone also knows that the stall industry is really to watch the sky eat, sometimes the weather is not good for a month, the boss naturally can't make money, and every day is windy and sunny, not the general hard work.
Uncle Liu has been setting up a stall for so many years, in fact, he is used to hard work, but now that he is older, he really can't stand it. But I didn't want to end the pancake stand business, so I planned to open a small store. However, there is no store near the bus stop that meets Uncle Liu's standards, and Uncle Liu has run a lot of places, which is why he found a small shop of less than 5 square meters in an alley.
If you open a shop to do business, the location is very important, you open a shop in the alley, naturally not as good as the shop on the side of the road, after all, the flow of customers is a problem. Fortunately, not far from the alley, there are two office buildings, which can also be regarded as "bitter pleasure".
After Uncle Liu laid down the store, it was changed to today's pancake shop, the business was not very good at the beginning, after all, it is located in Shandong, there are not many, that is, there are many shops that sell pancakes, under various competitions, it is not a simple thing to want to get a large number of customers.
Fortunately, Uncle Liu has also done business for so many years, and there are two brushes in terms of speculating on the minds of customers. In order to get customers, Uncle Liu launched several activities, the result is that you really don't say, after the launch of this activity, the pancake shop suddenly became popular, and it can make a profit of 2,000 yuan per day, and Uncle Liu has also made a lot of money.
<h1 class="pgc-h-arrow-right" data-track="5" > [2] Scheme Introduction</h1>
As long as the customer enters the store, regardless of whether it is a consumption or not, they can get 100 drinks for free. Drinks are at your disposal, whether you can choose Coke, Sprite or soy milk or sago.
The above point is the activity launched by Uncle Liu at the beginning, does it seem particularly simple? Just send the drink to the customer. But this kind of activity that does not require customer consumption, just send 100 drinks for free, how to see that it is a loss, ah, how does Uncle Liu rely on this activity, a day profit of 2,000 yuan?
Any industry, as long as you understand the industry's money-making model, know how to use some small methods, business problems can naturally be solved. For more money-making cases and marketing tips, you can take a look at the column below, mastering ready-made business strategies.
<h1 class="pgc-h-arrow-right" data-track="5" > [3] Profit analysis</h1>
In fact, Uncle Liu's way of making money for this activity is particularly simple: as long as customers enter the store, they can get a drink card for free, and customers who hold a beverage card can get 100 drinks for free when they enter the store. These drinks are all made by the beverage machine or made by Uncle Liu himself, and the cost is particularly cheap, which is nothing at all.
Customers who come to the store with a drink card can get a free drink. Seeing this, do you understand Uncle Liu's way of making money? Customers can only get a drink if they consume, and if they don't consume, they naturally can't get a drink. And the customer's consumption can not be to buy other products, only to buy a pancake.
Why did Uncle Liu have to engage in this kind of "100 drinks in the store" activity, instead of directly launching the "eat pancakes and send drinks" activity?
In fact, it is very simple, don't look at the two activities are the same inside, but the feeling to the customer is very different. Let's first talk about sending 100 drinks: for customers, as long as they get a drink card, then in their hearts, the 100 drinks are already their things, if they don't drink, they feel that they have something left here uncle Liu, and their hearts are very uncomfortable, and they must find a way to drink the drink.
And in the eyes of customers, these 100 drinks are sent by themselves, and they have taken advantage of themselves. And the pancakes, which are bought for money, are worth the price.
If it is to eat pancakes to send drinks, then for customers, want to drink drinks are conditional, that is, you have to buy pancakes first, the drink is just a pancake giveaway, not their own things, it belongs to cocoa. And spend a pancake money, you can get pancakes and drinks, the boss can not always do a loss-making business, that means that pancakes are not worth the price at all? Otherwise, why does the boss send a drink?
Due to the limited space, friends who want to know the follow-up operation can enter the column to consult, there are many in the column, about the strategy of physical store operation, if you are interested, you can click below to watch.
It is because the feelings for customers are different, so Uncle Liu will launch this activity in another way. In the end, Uncle Liu is like this, he can earn 2,000 yuan a day.