As we all know, China's landform is vast, rich in property resources, thanks to the unique resources, this land in China has given birth to many well-known good wines. When it comes to good wine, we have to mention the prestigious Sichuan wine.
The so-called Sichuan wine A world, a "A" word, is enough to highlight the status of Sichuan wine. Sichuan is a famous liquor producing area in China, and its winemaking history can be traced back to 3,000 years ago. After the founding of New China, Sichuan wine ushered in new opportunities, and the "Six Golden Flowers of Sichuan Wine", composed of Wuliangye, Luzhou Laojiao, Langjiu, Tuopai Qujiu, Quanxing Daqu and Jian Nanchun, also gradually made a name nationwide.
Wuliangye and Jian Nanchun in the "Six Golden Flowers of Sichuan Wine" created the era of "Mao Wujian" in the liquor industry together with Maotai. However, the liquor industry is changing rapidly, Sichuan liquor represents Wuliangye, Jian Nanchun After the impact of the market, the fate of the situation can be described as a world of difference.
In the "golden decade" of liquor, Wuliangye became more and more frustrated and bravely chased After Maotai and always sat firmly in the head position of liquor. On the other hand, Jian Nanchun, who had competed with Wuliangye on the same stage, was first overtaken by the old cellar of Luzhou, and then covered by Langjiu, and its market was constantly eaten and squeezed by other brands, and the sub-high-end market dominated by the dominant single product "Crystal Sword" was also gradually being replaced. The era of the "Mao Five Swords", which was once talked about, has come to an end, which makes people sigh endlessly.
Jian Nanchun has climbed to the top, and has also fallen through the trough, with ups and downs, and it is true that his fate is uncertain. Why the once king of the liquor industry is now left behind is not difficult to understand.
The era of "Mao Wujian" has made the high-end wine brand image of Maotai, Wuliangye and Jian Nanchun deeply rooted in the hearts of the people. At that time, the market price of Wuliangye Puwu was 300 yuan, Feitian Moutai was more than 200 yuan, Jian Nanchun was more than 100 yuan, and the price gap between the three liquor products was not large. Nowadays, Feitian Moutai has reached 2,000 yuan, and Wuliangye Puwu is also hovering around the thousand yuan file, while the price of the Sword Nanchun Crystal Sword is only 438 yuan, which belongs to the sub-high-end.
At this time, some people questioned that Jian Nanchun also had high-end products launched. This is undeniable, but carefully observing today's liquor market, the brand building and market development of Jian Nanchun's high-end products Dongfang Hong and rare-grade Jian Nanchun are not obvious, which shows that its high-end road is not successful, and Jian Nanchun's "king" status has slipped.
In addition, other brands in the liquor market are also actively carrying out strategic layout, and national famous wines such as Shuijingfang, Honghualang, Yanghe, Luzhou Laojiao, and Xifeng Liquor are also further sinking the channel market. As a result, Jian Nanchun's "sub-high-end" market share has been further encroached upon. Surrounded and suppressed by the crowd, even if Jian Nanchun had the heart to break the situation, it was inevitable that he would have more than enough heart and insufficient strength.
Of course, Jian Nanchun's heritage still exists, how will the future development be, everything is still in conclusion, maybe Jian Nanchun can return to the first-line liquor ranking?