In 2021, the "Double 12" Tmall year-end shopping festival war report was released, and the official flagship store of the Jiannan Spring Cat platform won the first place in the transaction index of The Tmall "Double 12" liquor brand flagship store with its super popularity and hot sales.
From 2020 to 2021, Jian Nanchun has won the first place in the official flagship store trading index of the brand in four consecutive shopping festivals such as "618", "Double 11", and "Double 12".
In addition, judging from the changes in the data of the war reports over the years, the competition pattern of Hengqiang, a strong man in the liquor market, is basically stable, and in the case of strong high-end consumption and continuous optimization of the industry competition pattern, the Jiannanchun trading index has won the top spot in the liquor industry. Crystal Jian Nanchun, positioned in the mass consumer market, has a huge loyal consumer group, and has become a best-selling hit in the official flagship store of the Jian Nanchun brand during the double "12" period.
To commemorate the 100th anniversary of the birth of modern archaeology. Jian Nanchun and Sanxingdui Museum, the limited collection wine "Jian Nanchun Bronze Age" launched on Double 12 has also gained a lot of popularity.
Jian Nanchun has also reached a cooperation with the China Cultural Relics Conservation Foundation, and every bottle of Jian Nanchun Bronze Age will donate a part of the funds for the protection and restoration of ancient Chinese cultural relics.
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