Canvas bags and notebooks printed with the cover of "New Youth", character badges of Chen Duxiu and Li Dazhao, bookmarks and stickers with Lu Xun's famous sayings, Cai Yuanpei family training in envelopes... With the popularity of "The Age of Awakening", a series of cultural and creative products based on the characters and stories in the film have sold out.
On the morning of May 28, walking into the Lu Xun Bookstore in the Lu Xun Museum, "The Age of Awakening" was playing on the big screen in the store. "This is the scene where after the students were arrested for refusing to sign the Paris Peace Treaty rally, everyone was discussing how to rescue the arrested students, and when I heard Principal Cai say, 'I want to bring my classmates back to school safely,' my tears fell." Li Yufei is a sophomore and a loyal audience member of "The Age of Awakening", and she has seen many episodes in the film many times, and her lines can be memorized. She saw on the Internet that the Lu Xun Museum sold related cultural and creative products, and hurried to pick one or two.
"The white canvas bag you want is out of stock now, and you have to wait for about ten days to arrive, you first add a group, and notify you when the goods arrive." Li Yufei wanted to buy a white canvas bag with the cover of "New Youth", but when asked, the bookstore staff said that it was out of stock last week.
The white canvas bag with the cover of New Youth was sold only a month ago, but by Saturday, more than 170 were sold in one day alone. These days have been urgently printed, this has not yet arrived. Wang, a staff member of Lu Xun Bookstore, also said.
It is understood that this white canvas bag is printed on the cover of the first number of the second volume of "New Youth", and it is from this number that the "Youth Magazine" founded in 1915 was renamed "New Youth". Li Yufei has a special fondness for this magazine, "In the "Age of Awakening", I often watched Chen Duxiu, Li Dazhao, and Lu Xun gather in the editorial department of "New Youth" to discuss how to publicize the new cultural movement, so when I saw this cover, I felt particularly excited. ”
Wang also said that after the hit of "The Age of Awakening", these cultural and creative products that had been there before suddenly sold out. "Young people come especially a lot, after the out-of-stock every day people come to ask when the cloth bag is in stock, I WeChat has added more than 100 people these two days, and everyone has also built a group to share cultural and creative product information." There are also 'daigou' to buy, and they have doubled their sales online as soon as they change hands. ”
Not only canvas bags, notebooks printed with the cover of "New Youth", bookmarks and stickers with Lu Xun's famous quotes, Peking University logo pendants designed by Lu Xun and other cultural and creative products are all "hot" in the store, and the store has also opened a special area for the "Awakening Era", and a series of lectures on the cultural influence of the "Awakening Era" are also being held. "I also want to take this opportunity to let everyone receive red education in a more interesting way." Wang also said.
Source Beijing Daily Client | Intern reporter Xu Yingbo
Editor: Meng Ziwei
Process Editor Wu Yue