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Cover news reporter Zhu Xingzhi Zhou Limei
On October 25, the large-scale event selection voting channel of "International Fan, Chinese Flavor, Bashu Rhyme - Looking for the New Landmark of Chengdu-Chongqing Cultural Tourism in 2021" sponsored by Cover News and West China Metropolis Daily was officially launched, attracting the attention of many netizens and forming a continuous voting boom.
"The event ignited the booster of cultural tourism development in Chengdu and Chongqing and launched the popularity of new landmarks." The selection and generation of new landmarks has enhanced the attention of Chengdu-Chongqing Cultural Tourism, attracted domestic and foreign publics to these new landmarks to punch in, made the Chengdu-Chongqing Cultural Tourism landmarks spread faster and better, and provided rich cultural nourishment for the people's better life. Bai Jie, vice president of Sichuan Institute of Tourism, praised the "search for new landmarks of Chengdu-Chongqing cultural tourism", she believes that "looking for the ten new landmarks of Chengdu-Chongqing cultural tourism" provides rich materials for promoting the research and practice of Chengdu-Chongqing cultural tourism, and broadens the vision of research and practice. In order to comprehensively enhance the cultural influence of Bashu, the attractiveness of cultural tourism and the competitiveness of the cultural tourism industry, the subsequent research and development and construction have injected the breadth of content and the thickness of culture.
It is recommended that netizens go to the "Leisure Food culture park" to punch in
"Sichuan Institute of Tourism is both a tourist attraction and a place to study tourism development, culture and tourism complement each other, and are the best choice for disseminating excellent Bashu culture and enhancing tourism cultivation." The punch card place that Bai Jie most wants to recommend to netizens is the Sichuan Tourism Institute located under Longquan Mountain. Few people know that this country's first full-time ordinary undergraduate university named after "tourism" hides many places worth punching.
According to Bai Jie, the school has built a national AAA-level tourist attraction - leisure food culture park, shortlisted for the "2021 Chengdu-Chongqing Top Ten New Landmarks of Cultural Tourism" candidate list, the cultural park integrates food experience, leisure sports and tourism as a whole, combines higher education with cultural tourism, and realizes a high degree of integration of scenic spots and campuses. There are also leisure sports venues such as golf courses, rock climbing sports fields, and Tang Ball Driving Ranges on campus.
"One dish and one grid, a hundred dishes and a hundred tastes", when it comes to Bashu culture, I have to mention Sichuan cuisine. Food is an important element of tourism, Sichuan Tourism Institute has always been committed to promoting the excellent Chinese food culture, especially the promotion of Sichuan cuisine culture, this year was approved as a national intangible cultural heritage project "Sichuan cuisine cooking skills" protection unit, has a national intangible cultural heritage business card. The school has built a Sichuan cuisine standard system, from the basic process of Sichuan cuisine, the production process of dishes, catering services and cooking technology terms and dish name translation, etc., a series of standards have been developed, including 2 national industry standards and 6 local standards, of which the two local standards of "Sichuan cuisine cooking technology" and "Sichuan point production process" have been upgraded to industry standards, laying an important standardized management foundation for promoting the industrialization and international development of Sichuan cuisine.
Promote cross-border integration with "culture + tourism + " and "wisdom + tourism"
Recently, the CPC Central Committee and the State Council issued the Outline of the Planning for the Construction of the Twin Cities Economic Circle in the Chengdu-Chongqing Region. Promoting the integrated development of Chengdu-Chongqing cultural tourism is an important part of the "Outline", which mentions the need to build a "high-quality living livable place" and "jointly build a Cultural Tourism Corridor in Bashu", which is a strategic choice to promote the protection and rejuvenation of traditional culture, an important measure to fully tap the resources of Bashu cultural tourism, an effective means to build a national cultural tourism in-depth integration demonstration zone with cultural tourism as the leader, and an important carrier for building a national cultural tourism industry development belt with international influence and competitiveness. How to better promote the integrated development of Chengdu-Chongqing cultural tourism? Bai Jie gave her own suggestions:
Promote the implementation of the integration project of cultural tourism construction in Sichuan and Chongqing. "Promoting the integrated development of Chengdu-Chongqing cultural tourism is not a simple addition of two cities and regions, but an integrated system project." Iterate on the new format of cultural tourism, cultivate new growth points and form new kinetic energy through the in-depth integration and development of cultural tourism, and achieve the effect of 1 plus 1 greater than 2. For example, promote the standardization of cultural tourism services and quality system certification, and build a healthy and orderly cultural tourism market. For example, the construction of Sichuan-Chongqing cultural tourism boutique routes, carrier innovation, through the in-depth excavation and rational use of cultural tourism resources in the two places, in order to systematically build and continuously improve the scale and intensification of the Sichuan-Chongqing cultural tourism industry.
Promote the construction of a mature and perfect management system and mechanism for cultural tourism. It is necessary to strengthen top-level design and overall coordination, innovate service means and supervision methods, and do a good job in planning guidance, mechanism guarantee, industrial promotion, image promotion and market supervision. Improve the system and policy of bringing together talents, capital, science and technology and other development factors, and actively mobilize the forces of all sectors of society to have opportunities and channels to participate in the construction process of Xingwen Qiang brigade.
Promote science and technology to help cross-border integration and quality upgrading of cultural tourism. Cultivate emerging cultural formats, promote the deep integration and cross-border integration of culture and tourism with "culture + tourism + " and "wisdom + tourism" and "internet +"; cultivate and develop the Internet cultural tourism ecology with "Internet +". Make good use of the rich themes of the Live Sichuan-Chongqing Cultural Tourism, launch a variety of cultural products, and use the international discourse system and communication carriers to carry out publicity and promotion.
Colleges and universities are the backbone of promoting the integration of chengdu and chongqing culture and tourism
Chengdu-Chongqing is a resource-intensive area of science and technology education in the western region, and universities are the backbone of the development of global tourism in the Chengdu-Chongqing Twin Cities Economic Circle and the promotion of the in-depth integration of cultural tourism between the two places. Colleges and universities have the characteristics of high-level talents, obvious professional advantages, rich theoretical materials, and strong academic atmosphere, and are an important position for promoting the integrated development of chengdu and chongqing culture and tourism, and an important force for serving the government's scientific decision-making and promoting the development of chengdu and chongqing.
Bai Jie believes that colleges and universities should cultivate a large number of new cultural tourism professionals necessary for the development of Chengdu-Chongqing cultural tourism. Promoting the integrated development of chengdu-Chongqing culture and tourism has put forward higher requirements for the number and quality of tourism talents. Colleges and universities should strengthen the reform of the tourism talent training model according to the needs of social development, strengthen the integration of industry and education, and the intensity and effectiveness of school-enterprise cooperation, strengthen the overall planning and cooperation of talent training between the government, colleges and universities, and enterprises, encourage young students' awareness of innovation and entrepreneurship, cultivate a large number of new tourism talents who adapt to the development of the times, and continuously inject talent vitality into the development of chengdu and Chongqing cultural tourism.
Colleges and universities should play the role of think tanks for the development of Chengdu-Chongqing cultural tourism. Build special research institutions and think tanks in Sichuan-Chongqing excellent traditional culture, tourism, etc., further integrate research resources, build an academic research platform with comprehensive leadership, launch a number of original and landmark academic research results, and promote the transformation of scientific research results. Increase the standardization of cultural tourism services, and promote the implementation of standardization.
Universities should participate in the forefront of the development of the tourism industry and contribute to the promotion of local economic development. For example, universities, governments and enterprises jointly build cultural and tourism talent training bases to provide high-level short-term on-the-job ability training for employed tourism management talents and professional and technical skills talents, and improve the service awareness and service capabilities of tourism practitioners. Sichuan Tourism Institute provides 10 different types of occupations such as Chinese cooks, tea artists, restaurant waiters, and room service personnel for all kinds of tourism practitioners to carry out vocational skill level recognition at all levels.
Colleges and universities should inject cultural flavor and civilization into cultural tourism. Widely carry out cultural tourism volunteer services, encourage willing and capable college students, experts and scholars and other personnel to carry out cultural tourism commentary, foreign-related translation, etc., let people embed in the scenery, so that the scenery is also increased by people, which not only enhances the young people's consciousness of inheriting Bashu culture, but also makes the display of people in Sichuan-Chongqing cultural tourism the most civilized and charming landscape.
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