Cobos vs Stone Technology Sweeping Robot, who is better? The road to development: the two "sweeping kings" of the brand journey product road: in the end whose technology is more hardcore the road to the future: who is the industry 'leader" boss

With the vigorous development of the intelligent home industry, coupled with the upgrading of people's consumption concepts, the "lazy economic tide" has developed, and the sweeping robot has grown rapidly as a smart home product.

According to relevant data, the global sales of sweeping robots in 2010 were only 369 million US dollars, and by 2020, they will reach 4.394 billion US dollars, an increase of 1190%, and an annualized growth rate of 28%.

At present, the domestic sweeping robot market space is large, and the future development prospects are broad. Therefore, the two leading brands have also entered people's vision - Coworth and Stone Technology, which is better?

<h1 class="pgc-h-arrow-right" data-track="4" > the road to development: the brand history of the two "sweeping kings"</h1>

As a home appliance that frees human hands, the sweeping robot has evolved from "family optional" to today's "family essential". As the two brands that cannot be ignored in the sweeping robot industry, Coworth and Stone Technology stand at the outlet of the industry and enjoy the dividends of the times.

In terms of market share, in 2019, Coworth ranked first in the domestic sweeping robot market, with a market share of 49%, and the stone technology market ranked third with a market share of 11%. The former is an industry leader who has been working for many years, and the latter is a rapidly rising industry rookie.

Coworth has been operating under its own brand since 2006. Stone Technology was founded in 2014, just after its inception, it was blessed by Xiaomi's investment aura, becoming one of the Xiaomi ecological chain enterprises, and performing OEM work for its Mijia sweeping robot.

However, as the accumulation of stone technology in technology becomes more and more mature, the profit of simply giving Mijia sweeping robot OEM is too low, and it is not enough to help the core technology market to realize. After 2017, Stone Technology decided to take a step towards milletization and began its own brand operation. From the current income composition, Stone and Coworth are reducing the proportion of FOUNDRies and vigorously developing their own brands.

Mirror Business believes that from the perspective of the brand history of the two companies, they are gradually developing from foundries to independent brands, and the penetration rate of sweeping robots has a broad space for improvement, and the development of the two major brands should not be underestimated.

<h1 class="pgc-h-arrow-right" data-track="23" > product path: whose technology is more hardcore</h1>

In general, the biggest pain point of the sweeping robot is nothing more than: first, when automatically cleaning, it needs to prevent it from being stuck during operation; second, whether it can really clean the whole house; third, whether the cleaning efficiency is fast and good.

In the first half of 2021, Coworth's R&D expenditure was 202 million yuan, an increase of 45.84% year-on-year, accounting for 3.77% of revenue, slightly higher than the national high-tech enterprise certification benchmark line of 3%. In 2018, 2019 and 2020, the proportion of Coworth's R& D investment in total revenue was also not high, 3.60%, 5.22% and 4.67% respectively.

Especially in the second half of 2020, the most popular time period for cleaning appliances, the products used by Coworth to reverse the situation, the core technologies used, almost all of which are patents purchased from peer companies.

From 2018 to the first half of 2021, the proportion of R&D investment was 3.8%, 4.6%, 5.8% and 8.5% respectively, and the overall trend was upward.

Judging from the data, Stone Technology seems to pay more attention to research and development innovation. Mirror Business believes that as an emerging small household appliance brand, it should pay more attention to the research and development and innovation of core technologies, so it needs to invest more in it, in this way, Stone Technology is slightly better.

<h1 class="pgc-h-arrow-right" data-track="24" > the way forward: who is the "leader" boss in the industry</h1>

Last year, a sudden epidemic gave birth to the "home economy", and the sweeping robot "became popular" and became a wealth code.

It can be said that the asset-light operation advantage of Stone Technology is at least half the credit of Xiaomi. Since Xiaomi in the initial period of Stone Technology has given a lot of help in terms of business, channels and equity, It can rank first in the first echelon with the deep ploughing of the sweeping robot industry for nearly 20 years in less than 7 years of establishment. At present, although the market share of Stone Technology is far lower than that of Coworth, the net profit is enough to match or even surpass Coworth.

In addition, set as a relatively sunrise industry, Coworth and Stone Technology are encountering more and more challenges from new entrants, such as emerging brands Yun Whale Intelligence and Japan's Yuli, as well as traditional home appliance companies such as Haier and Midea, Internet brands such as Xiaomi and 360, and many small and medium-sized enterprises.

When the eaters flock to it, it means that the performance of Coworth and Stone Technology will face more uncertainty.

Mirror Business believes that in the sweeping robot industry, this is a technology-driven industry, and only continuous research and development and innovation can dispel consumers' doubts about the value of products. But what cannot be ignored is that as a new species, it is inevitable that there will be a "IQ tax" in the early stage of torture or consumers questioning its practical value. The battle continues, and it remains to be seen how it will develop in the future.

Overall, the two companies have their own strengths. Moreover, under the expectation of a market with low penetration rate and large growth space, the future can continue to rely on cumulative advantages to achieve better than the development of the industry, so it is urgent to judge who is the industry leader, and the time is still early.