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Lao She's life of the "little fresh meat" drama: sending his sister to others for the sake of red, the ending is miserable rabbit: a short life of "small fresh meat" Industrial chain alludes: the product of capital and the details of the abandoned child - the protagonist of the entertainment industry's marketing means - standing at the crossroads of dreams and materialism

Note: The pictures in this article are from network search, and the pictures and texts are irrelevant

The word "rabbit" has actually always existed in China, that is, the Danjiao in the drama garden, during the Qing Dynasty, they committed themselves to men and were called "rabbits".

In the "Treasure Book of Flowers", the word "rabbit" has a more detailed explanation.

Originally born from Dan Foot, there have been four changes in thirty years. You say those four changes: when you were a teenager, you were beautiful and beautiful, and people loved... People say it's a rabbit.

And Mr. Lao She's article "Rabbit", quoting this meaning, I thought it was to tell the story of the pear garden, but after reading it, I found that this article has nothing to do with feelings, it is about a boy Xiao Chen from being a ticket friend to officially entering the pear garden and finally destroying the story, and this story can also be mapped to the current situation of China's entertainment industry, causing multiple thinking.

<h1 class="pgc-h-decimal" data-index="01" > rabbit: a short life of "small fresh meat"</h1>

In "Rabbit", Lao She tells the short career of the protagonist Xiao Chen, at the beginning Xiao Chen is an ordinary company employee, very smart, has not studied drama, singing is also general, but the appearance is very sophisticated, was noticed by the old ticket friend Mr. Yu, accepted as an apprentice.

Xiao Chen learned to play quickly, Mr. Yu was too strict, and soon Xiao Chen mixed with other ticket friends and stayed away from Mr. Yu.

Xiao Chen, who left Mr. Yu, met a black man, who kept praising Xiao Chen, making Xiao Chen think that he could make a name for himself in the pear garden, become a celebrity, and then have countless silver.

But Xiao Chen's hope of becoming a celebrity was not pinned on his own efforts, on the contrary, he pinned on the black man.' Because of these on the stage, you have to listen to the movement of the black man, just like the original text of "Rabbit":

The black man can teach Xiao Chen that there is no place to go to the drama with one word, and there is no need to say anything else.

Also because of the existence of the black man, Xiao Chen is smooth on the stage, and the piano player does not dare to make it bad, but behind Xiao Chen's superficial scenery is the large amount of money he needs to pay for his brilliance on the stage, and the audience secretly evaluates him as a "rabbit".

Xiao Chen is just an ordinary clerk, he can't afford these lines, of course, the black man can bear it for Xiao Chen. As Xiao Chen's former colleague, "I" could not see Xiao Chen's current situation and advised Xiao Chen to turn back to the shore, but I did not expect to be fiercely refuted by Xiao Chen.

Lao She's life of the "little fresh meat" drama: sending his sister to others for the sake of red, the ending is miserable rabbit: a short life of "small fresh meat" Industrial chain alludes: the product of capital and the details of the abandoned child - the protagonist of the entertainment industry's marketing means - standing at the crossroads of dreams and materialism

After that, Xiao Chen resigned and completely made a living by singing opera, and when "I" went to listen to his plays, I saw Xiao Chen currying favor with General Manager Chu, and "I" suddenly woke up: the black man is just a person who does things, and the person who is really willing to "praise" Xiao Chen is General Manager Chu who "loves art".

Later, "I" heard that Xiao Chen's sister was beautiful, and it was Xiao Chen who lost his sister in exchange for the opportunity to sing outside:

General Manager Chu got a beauty, the black man left a lot of money, Xiao Chen had to sing, and was called "rabbit".

At the end, Xiao Chen's sister was abandoned by Chu Zongchang, Xiao Chen's line was confiscated by the black man, Xiao Chen sang in the half-empty theater garden, at that time Xiao Chen was already suffering from lung disease, "I" accidentally met him, and it was not long before "I" saw the news of Xiao Chen's death in the tabloid.

This is the short life of Xiao Chen in "Rabbit", in fact, when Mr. Lao She wrote this article, he wanted to express the sadness and joy and ups and downs of the low-level small people through the character of "Xiao Chen", he has always been good at writing these, but this article is now seen, it has long been out of the shackles of the times, reflected in the current entertainment circle.

Lao She's life of the "little fresh meat" drama: sending his sister to others for the sake of red, the ending is miserable rabbit: a short life of "small fresh meat" Industrial chain alludes: the product of capital and the details of the abandoned child - the protagonist of the entertainment industry's marketing means - standing at the crossroads of dreams and materialism

<h1 class="pgc-h-decimal" data-index="02" >innuate to the industrial chain: the product of capital and outcasts</h1>

From the article "Rabbit", we can fully see the industrial chain of the birth of a "star".

In "Rabbit", Xiao Chen is placed in the current entertainment circle, in fact, he is also a boy who can be seen everywhere: he loves the stage, has some qualifications, is smart and talented, and has a heart that wants to be popular on the stage.

If Xiao Chen is the simple nature of a star who first broke into the entertainment industry during the Republic of China, then the "black man" who can control everything in "Rabbit" is the agent, or to put it more generally, the entertainment company.

According to the description in "Rabbit", the relationship between the black man and Xiao Chen is as follows:

To go this way, the black man is a treasure. In the mouth of the black man, not only did he pay attention to the drama at home, but he also talked about how to hold a play for a friend's family, how to make a corner, how to distribute children, and how to pay clothes boxes. Professional, ticket-playing, "black pestle", all have to listen to his transfer. He can pick up whoever he wants, and he can drop him; he knows not only drama, he also knows "things." Xiao Chen couldn't help but listen to him, couldn't help but be close to him.

If you compare the pear garden at that time to an entertainment circle, then Xiao Chen's "singing" is the same as the "filming" of the current entertainment industry stars, and there are places to sing in the current entertainment circle, that is, there are dramas and resources.

The role of "black man" has a voice in the whole circle, and he can "hold" anyone. You can also "fall" who, "black man" can even make Xiao Chen have no place to sing in a sentence, everyone on the stage must listen to the mobilization of the role of "black man", Xiao Chen does not dare not listen to the words of "black man".

But this "black man" is not really in control, and there are still people behind him - "General Commander Chu".

Lao She's life of the "little fresh meat" drama: sending his sister to others for the sake of red, the ending is miserable rabbit: a short life of "small fresh meat" Industrial chain alludes: the product of capital and the details of the abandoned child - the protagonist of the entertainment industry's marketing means - standing at the crossroads of dreams and materialism

In "Rabbit", Xiao Chen dedicated his sister to General Manager Chu through the connections of the "black man", and he had the opportunity to sing on stage. The "black man" is just a person who connects Xiao Chen and General Commander Chu, of course, the "black man" himself is also profitable, but the real driving force behind the scenes is General Manager Chu himself.

In "Rabbit", Mr. Lao She showed us a "pear garden star" industrial chain:

The chief chu who has the greatest control - the middleman "black man" - Xiao Chen, a ticket friend of Liyuan

In this industrial chain, Chu Zongchang is the winner, he got Xiao Chen's sister, the black man is also a winner, he contributed, but got the money.

The only loser was Xiao Chen, who briefly got the applause he wanted, but soon disappeared, not only to his sister, but also to his own future.

And all this can still be seen in the current entertainment industry.

Lao She's life of the "little fresh meat" drama: sending his sister to others for the sake of red, the ending is miserable rabbit: a short life of "small fresh meat" Industrial chain alludes: the product of capital and the details of the abandoned child - the protagonist of the entertainment industry's marketing means - standing at the crossroads of dreams and materialism

Of course, today's society is different from the past, and General Manager Chu is no longer a person, he has become an invisible force - capital. In the dark society of the past, General Manager Chu would make some shady deals with Xiao Chen, but in the current entertainment industry, these transactions no longer exist.

However, whether it was in the past or now, whether "General Manager Chu" is a person or capital itself, his winner status will absolutely not change.

So who is the "black man"? "Black Man" is no longer a person, he represents the specific operation of capital, specifically the entertainment company of the star, and the "Black Man" himself, these companies have a certain right to speak, but behind it still depends on "Chu General Manager", they are on the capital, down on the artist, is an intermediate role.

And "Xiao Chen" is those who come to the entertainment industry with dreams, of course, not all stars will have such a tragic end as "Xiao Chen", on the contrary, most of the current stars are much better than our ordinary people, and perhaps the "Xiao Chen" in the entertainment circle is no longer a loser, and it is basically no longer possible to lose money to the end of the road. However, if "they" can't find their own positioning and don't improve their abilities, "losing the stage" will gradually evolve into a fact.

Lao She's life of the "little fresh meat" drama: sending his sister to others for the sake of red, the ending is miserable rabbit: a short life of "small fresh meat" Industrial chain alludes: the product of capital and the details of the abandoned child - the protagonist of the entertainment industry's marketing means - standing at the crossroads of dreams and materialism

Since the emergence of terms such as "idol" and "small fresh meat", the so-called "star-making" has now become an industrial chain:

By the capital to promote entertainment companies and provide resources, entertainment companies and then use "resources" to win popular artists, capital and entertainment companies both profit, this is now an industrial chain, of course, artists themselves can be popular is also the need for potential, there is no potential, eat resources are not red there are many artists.

But when the artist loses its value, such as being contaminated with negative news, or when it can no longer bring more benefits, then if the artist is still eating the old money and does not continuously improve his business, just like Xiao Chen singing in the end, it is difficult to let the listeners "call a good", then the artist is likely to be abandoned by capital.

The potential of the artist itself and the money that can be brought are like the "sister of Xiao Chen" in "Rabbit", in the past, Xiao Chen needed to make a deal with Chu Zongchang in the pear garden, and now it seems that it is not necessary, in fact, the artist is still making a deal with the capital, but the transaction is the value that he can bring.

<h1 class="pgc-h-decimal" data-index="03" > details - marketing methods of the entertainment industry</h1>

"Rabbit" in which the entertainment industry is implied is not only the industrial chain of the entertainment industry, but also "publicity".

As we all know, "publicity" occupies an important position in the entertainment industry, and there is publicity and exposure, which will be loved by everyone.

In fact, in the ancient pear garden, there was indeed propaganda, but this kind of propaganda is a kind of passive propaganda, that is, they rely on their ability and become famous, which makes everyone like it.

However, in Lao She's "Rabbit", he mentioned two points of publicity and marketing:

One is the audience, and the other is the newspaper.

In "Rabbit", Lao She wrote a special audience:

When everyone shouts well, they do not shout; but they are in the place where everyone does not pay attention, admiring, as if they are oblivious, can not help but vent, cheer a cheer, to amaze everyone, and can not help but admire that they are really knowledgeable. It is said that if they are invited to a meal, they can play this trick. Obviously, Xiao Chen was going to reduce that kind of muttering, and he had to invite them to dinner.

Mr. Lao She also wrote that this group of audiences did not come occasionally like other audiences, most of them had been ticket holders, specifically called "pour good" to show their professionalism, and the audience around them would also be close to these audiences to show their "professionalism".

Lao She's life of the "little fresh meat" drama: sending his sister to others for the sake of red, the ending is miserable rabbit: a short life of "small fresh meat" Industrial chain alludes: the product of capital and the details of the abandoned child - the protagonist of the entertainment industry's marketing means - standing at the crossroads of dreams and materialism

That is to say, this group of audiences specially called "pouring good" to a certain extent guides the audience to evaluate and define the people on the stage, in addition, this group of people will also applaud or mutter as a charging item (please eat), a play wants to reverse the wind evaluation, to a certain extent, but also rely on these "charging" audiences.

Newspapers are another means of "propaganda.".

In the original text, the author described Xiao Chen's singing as not very good, and even his singing "the audience in the back row could not hear clearly", but according to the arrangement of the "black man", the newspaper still praised Xiao Chen as "The Former Tian Guifeng" (Tian Guifeng, the famous Hua Dan, was once commented: from Tian Guifeng, and Hua Dan was almost an enemy of Xu Sheng), and even later called him "Mingdan".

Of course, these newspapers were all arranged by the "black man", the newspaper as the main propaganda channel at that time, the "black man" did not let go, he through the exchange of interests, let the newspaper hypocritical praise Xiao Chen, creating a "false prosperity" scene.

Behind the "false prosperity", how many people really like Xiao Chen, but when Xiao Chen sings, he mutters that he is a "rabbit".

And these publicity methods are still popular in the entertainment industry, and the way has not even changed, but the name has changed.

Those who charge "applaud" and "mutter" audiences, put into the current entertainment circle, are "water army" and "professional fans" (professional fans). "Water Army" charges to change the style of an artist, and other audiences who do not know the truth will also be guided by "Water Army" and "professional fans".

Lao She's life of the "little fresh meat" drama: sending his sister to others for the sake of red, the ending is miserable rabbit: a short life of "small fresh meat" Industrial chain alludes: the product of capital and the details of the abandoned child - the protagonist of the entertainment industry's marketing means - standing at the crossroads of dreams and materialism

And the marketing means in those newspapers have now become "buy hot searches" and "send press releases", so that artists continue to climb the hot search, even trivial things can show their faces on the hot search, creating a "very red" scene for artists.

Similarly, behind these "very red", how many people really like this star, and how many people are waiting to see this artist roll over.

The marketing methods of the entertainment industry and the mentality of the audience, in fact, Mr. Lao She has long written it clearly.

<h1 class="pgc-h-decimal" data-index="04" > protagonist - standing at the crossroads of dreams and materialism</h1>

Since the artist industry chain has not changed in recent decades, and the means of publicity have not changed in recent decades, can Xiao Chen, as the central character of the story, give today's artists a little enlightenment?

As I said earlier, Xiao Chen is the same as the young people who now have a dream to enter the entertainment industry: they love the stage, have some qualifications, are smart and talented, and have a heart that wants to be popular on the stage.

So what caused Xiao Chen's tragedy?

When Xiao Chen began to learn drama with his old ticket friend Mr. Yu, because other ticket friends sent Xiao Chen a pair of shoes, which made Mr. Yu angry, the master and apprentice have since parted ways.

Then, Xiao Chen sang, "black man" did not tell Xiao Chen's weakness, blindly held him, said that he sang better than the famous ling, let Xiao Chen believe that it was true, so he wanted to really enter the pear garden, become a celebrity, and earn a lot of money.

From this step on, Xiao Chen had no way to turn back.

Lao She's life of the "little fresh meat" drama: sending his sister to others for the sake of red, the ending is miserable rabbit: a short life of "small fresh meat" Industrial chain alludes: the product of capital and the details of the abandoned child - the protagonist of the entertainment industry's marketing means - standing at the crossroads of dreams and materialism

In fact, there are three points that caused the tragedy of Xiao Chen:

First, the mentality is impetuous, Xiao Chen began to be because of Mr. Yu's old play, did not have the heart to study, blindly wanted to mix with other ticket friends, and learned some trendy passages, in the case of the basic skills are not solid, and break with the master. If Xiao Chen had calmed down and studied drama well, it might not have caused tragedy.

The second is that self-knowledge is not clear, which is Xiao Chen's biggest and most important and profound point in the story. Because of the "black man" and the "praise" of the newspaper, Xiao Chen really thought that he was a famous man, singing better than others, and even when he was down, he had to refute it excitedly. Even in the end, after Xiao Chen arrived at the empty opera garden, he did not realize that in fact, his real singing level was not at all like that of the "black man".

Xiao Chen is talented, but before he was twenty years old, he had never sung a play, which was very different from other people who had been born in pear orchards since childhood. He refused to work hard, and his mentality was impetuous, which led to the eventual depletion of his little talent.

It is also Xiao Chen who has no self-awareness, does not know how big the real gap between himself and others is, and blindly listens to "false praise", which causes him to firmly believe in the road to singing, quit his job, and send himself and his family to the abyss step by step.

The third is lost in materialism, materialism is also a cause of Xiao Chen's tragedy, if it is not envious of the money that other celebrities can earn, Xiao Chen himself will not firmly and desperately want to take the road of singing, immersed in material desires, lack of soul is another reason for Xiao Chen's tragedy.

In fact, in Xiao Chen's body, it is the epitome of a low-level figure at that time, in fact, it is not the epitome of some young artists now?

Lao She's life of the "little fresh meat" drama: sending his sister to others for the sake of red, the ending is miserable rabbit: a short life of "small fresh meat" Industrial chain alludes: the product of capital and the details of the abandoned child - the protagonist of the entertainment industry's marketing means - standing at the crossroads of dreams and materialism

Young artists have come to the entertainment industry, with dreams, envious of the brilliance of others, but how many people have succeeded?

Even if you succeed, how many people can stabilize their minds, settle down in the materialistic entertainment circle, and strive to improve themselves?

If these artists do not sink their hearts to improve themselves, they can only become the outcasts of capital, the topic of the audience after dinner.

Afterword:

The entertainment industry has previously been brushed by some small fresh meat, there is an overnight fame, there is also a one-night word-of-mouth collapse, for these situations the public number has long had a review, in fact, the self-media people are also looking at the wind direction to write comments, and the views accepted by everyone are guided by the self-media. Although I am also a self-media, I hope to use Mr. Lao She's article to tell you some non-views and wind directions.

bibliography:

Lao She 《Rabbit》

I am Lu Yueyuan, concerned about the books, women in the film and the survival of minorities, and is committed to sharing it with everyone.

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