The underlying logic of doing a vibrato short video

Hello villagers, I am the village chief.

In the past two years, we have seen many cases of successfully making money on Douyin, and we have also experienced countless people telling you to do Douyin short videos.

Some people are envious and anxious, and some people don't know how to do short videos.

Everyone tells you that Douyin has traffic and gold mines, but why do you want to do Douyin short videos, few people explain it to you.

So today the village chief will talk to you in detail, I understand the underlying logic of doing vibrato short videos, I hope to inspire you.

01

Free traffic is about equal

Precise flow

The most important thing about doing business is traffic, and in traditional channels, traffic is not free.

Either spend money to rent a stall in a crowded place or advertise online.

Therefore, traditional traffic is not friendly to grassroots users, while Douyin and watermelon short videos give grassroots users more fair opportunities.

As long as you send a short video, in principle, there is the most basic traffic recommendation, so that you and others stand on the same running line.

The most important point is that its free traffic is about equal to accurate traffic.

For example, the system will recommend your content to people who are similarly interested in a series of dimensions based on your content, cover, title, tags, positioning, user relationships, etc.

Then through their viewing, commenting, forwarding, following and other behaviors, recommend to their friends and fans.

So you can not only get basic traffic exposure by shooting videos, but also automatically help you find your accurate potential customers through the system.

For ordinary users, it may be difficult to shoot a playback of 100,000 or 1 million, but there is still a great opportunity to shoot a playback of 30,000 or 5,000.

Imagine if you shoot 100 short videos with 10,000 views, what will happen?

At least it's better than you don't shoot anything.

02

Content is sales

When we shop offline, most of us first see the storefront advertisement, then go in to see the menu, and then complete the consumption, that is, when we consume, we know what the specific product looks like.

When we shop on Taobao, Tmall, and Jingdong, we first search and browse the products, and then enter the detail page to understand the efficacy, parameters and other information of the product.

In this process, it is not people who directly affect users' consumption decisions, but static pictures and texts, and the value of people is only a mechanical answer to customer service.

But let's think about short videos, every piece of content you see is essentially a product advertisement.

Bosses, experts, and talents came to the front of the stage from behind the scenes and began to actively provide services to customers, acting as models and sales guides.

This makes the product content visible and improves the sales efficiency of the product.

03

Sales scenario-based

In the past, when we went to buy products, it was the users who remembered what they needed, or recommended by friends to find products.

This makes it harder for many products to be sold because users don't know why they need it.

In addition to some brands advertising on channels such as television, most offline and online store merchants are waiting for customers to pass by and wait for customers to search.

Shooting short videos is actually helping users build consumption scenes and stimulate new consumption of users.

For example, when fruits are on the market, you will brush oranges, apples, oranges and other products, and each video will tell you different methods and ways to play.

For example, when selling women's clothing, models wear a good-looking trench coat on the street, subway entrance, office, café, etc., the purpose is also to help users build scenes for product use.

04

Inspire a desire to buy

Compared to cold text, the way videos are presented has four obvious benefits:

One of the product information displays is more abundant and vivid.

Second, the effect of display and use is more intuitive, such as the effect of a clothing model wearing on the body, and the comparison between the front and back of a lipstick from unboxing to smearing.

Third, with people's demonstrations, guidance, and emotional guidance, the sales effect of a beautiful blogger making a video recommending you to buy an appliance and a poster with a few words of highly recommended is completely different.

Especially when you see the process of others trying, trying on, and trying, the inner possessiveness is even stronger.

The fourth increases the user's understanding of the origin, technology, honor, design concept and so on of the product, strengthens the user's trust in the individual and the brand, and makes it easier to pay for the order.

05

Unlimited detail pages

Selling products offline, in addition to sending a few leaflets, is a naked product, and users need to imagine various use scenarios and methods.

In the online mall, users see a long picture that has been planned in advance.

However, in this long picture, the product information, use scenarios, etc. are not clearly introduced, and it is impossible to realize the possibility of batch testing multiple materials.

Through the sharing of short videos, we can test our own ideas.

A product has 100 points of interest, and we can shoot 100 different videos to see which video has a good exposure effect.

A product has 100 ways to match, and we can also shoot 100 tutorials to use.

So every short video has the potential to help us reach the customers we want to find, because it's flexible and direct enough.

06

Quickly build a marketing matrix

Because every video and every account has its own traffic, we can make full use of this when we do marketing on Douyin.

1. Build a brand account matrix

Each product line of the brand can make an account, and a brand can also create multiple accounts, which can be linked with dealers, branches, etc.

2. Build an employee account matrix

In the past, employees were encouraged to send circles of friends, and now employees can be encouraged to send vibrato.

Imagine if the sales of one or two thousand people in a large company send out short videos for a month at the same time, what sales effect will be brought?

3. Build a promotion matrix for ordinary people

You can encourage every customer to come to the store, participate in activities, and send you a short video after receiving the goods.

4. Build a live streaming matrix with goods

Each employee, each store, and each live broadcast can be sold by multiple accounts simultaneously.

These flows are opportunities that every ordinary individual can seize.

This is also the reason why many account fans only have 30,000 or 50,000, and each live broadcast is watched by less than 100 people, but it can sell hundreds of thousands or even millions of dollars per month.

If you want to really do a good job in short videos and live streaming, you must first think about what is its underlying logic?

If you just treat it as an official, then its value is completely ignored.

Well, the village chief will share it here today, and I look forward to your forwarding, commenting, and liking.