Directly hit the Chongqing Auto Show | Wang Xia: ICT companies should not always think of winners

Beijing News Shell Financial News (reporter Bai Haotian) On June 12, the 2021 China Automotive Chongqing Forum was officially opened at the Chongqing International Expo Center. During the forum, Wang Xia, president of the China Chamber of International Commerce in the Automotive Industry, said that the automotive industry chain has changed from the longest to the fastest, from the chain to the mesh belt, and the relationship between OEM, Tire1 and ICT companies has become more complex and diversified. ICT companies should find their own role positioning, handle the relationship with OEMs and traditional TIRE1 companies, and don't always think of winner-take-all.

Wang Xia mentioned that the mission of the OEM has not changed, and the advantages cannot be underestimated. OEMs have three major competitivenesses, namely product definition capabilities based on the ability to grasp consumer needs, technology integration capabilities, and brand building capabilities. These capabilities are still needed in the new era of electric intelligence, and new technical means and new business models are adopted to achieve them.

TIRE1 enterprises can not only accept the instructions of the main engine factory as before, but also pay attention to the demand of the terminal and the trend of the market. In the era of great technological change, many technical routes are immature and need to be explored together.

ICT companies must find their own role positioning, handle the relationship with OEMs and traditional TIRE1 companies, and do not always think of winner-take-all. Even if the computing power of the algorithm is strong, it is difficult to sustain without the massive data collected during the driving process of the car. The complexity of a car is unmatched by any electronic product. In particular, the mandatory standard of automobile safety performance can be said to be the biggest threshold of the car, so the reverence for the car is the premise of success.

Recently, ICT companies such as Huawei, Xiaomi, and Qihoo 360 have all laid out in the automotive field. Huawei is equipped with its own intelligent assisted driving technology on BAIC Jihu brand products; Xiaomi announced that it will invest $10 billion in car manufacturing in the next ten years; and Qihoo 360 strategically leads Nezha Automobile, one of the new car-making forces, aiming at the 100,000 yuan smart electric vehicle market. Industry insiders pointed out that COMPARED WITH TRADITIONAL CAR COMPANIES, ICT COMPANIES HAVE ADVANTAGES IN CASH FLOW, CUSTOMER ECOLOGY, SOFTWARE ALGORITHMS, BIG DATA, ETC., AND TRADITIONAL CAR COMPANIES ARE FACING HUGE CHALLENGES.

Beijing News shell financial reporter Bai Haotian Editor Xu Chao Proofreader Zhao Lin