From "fighting for economic growth" to "being a city brand" to understanding Zhejiang's "Tale of Two Cities"

Xinhua News Agency, Hangzhou, October 27 Title: From "Fighting for Economic Growth" to "Being a City Brand" Reading Zhejiang's "Tale of Two Cities"

Xinhua News Agency reporter Fang Yibo

Hangzhou and Ningbo, also known as the "Gemini constellation" of Zhejiang's urban development, the competition between the two cities has always been a topic of interest.

After entering the new era, Hangyong's "Tale of Two Cities" is developing from the past economic growth to relying on resource endowments to build core competitiveness and enhance the quality of people's lives, paying more attention to social construction, and expanding the new space for high-quality development and high-quality life.

Having already crossed the threshold of the GDP "trillion club", these two cities have invested more resources and attention in social undertakings such as culture and sports, and creative activities have frequently emerged, focusing more on economic and social coordination, balance and comprehensive development.

All localities released the main goals of economic and social development of the "14th Five-Year Plan", Hangzhou proposed to build a high-level "digital wisdom Hangzhou, livable paradise", and Ningbo emphasized the "capital of high-quality oriental civilization" while building a "high-level international port city". Experts pointed out that high-quality development and high-quality life are two sides of the same coin and cannot be separated.

It seems that the cultural and sports undertakings and economy are two different paths, but in the traditional concept of Ningbo, excellent cultural people and industrial and commercial people are essentially the same, and they are all pioneers. In Ningbo's city slogan, "ancient and modern books" and "Hong Kong through the world" attach equal importance.

At the beginning of reform and opening up, anecdotes similar to "Zhuji Xiaoshan grabbing the west" often occurred in various places. Behind the competition for the "hometown" brand in many places, a large part of it is for "cultural stage economic singing", often "picking up the basket is all vegetables".

Nowadays, urban brand building has begun to carefully select various elements such as economy and culture, and more consideration is given to endowment advantages and positioning in the economic and social map.

Hangzhou proposed to build "China's first digital economy city" in 2020, and the added value of the core industries of Hangzhou's digital economy was 9.4 percentage points higher than the city's GDP growth rate in this year. Hangzhou has also created brand matrices such as "E-commerce Capital" and "Oriental Leisure Capital".

In the outline of the 14th Five-Year Plan, Ningbo proposed to build "the first city of the national manufacturing industry champion". Ningbo has 45 national-level manufacturing champion enterprises, ranking first among cities in China. The single champion pursues the characteristics and professionalism of the market segment, and the weight is heavier.

The understanding of the city brand in the two cities is not only the immediate "realization", but also the pursuit of cultural connotation and the consideration of "paying attention" and long-term layout.

Zhejiang proposes to show the picture of a common prosperity and a beautiful society, and culture is the most attractive, attractive and recognizable logo.

For many years, Zhejiang has advocated "rich pockets" and "rich heads". The development of various localities is based on the objective foundation of economic prosperity, and at the same time, more and more attention is paid to the subjective feeling of spiritual prosperity.

At present, Hangzhou is making use of the rich relics of the Song Dynasty and is vigorously implementing the Song Yun cultural inheritance project, showing international standards, oriental charm, Chinese characteristics, and Jiangnan charm, and creating a world-class historical and cultural city. Ningbo has long carried out the "aesthetic education" of the whole society, and took the lead in launching the popularization of "one person, one art" for the whole people. Since 2016, more than 3,000 events have been held and 8 million people have been served. The comprehensive participation rate in the universal art popularization has risen from 52.2% five years ago to more than 80% now. At present, we are building a rural cultural revitalization system, sinking high-quality resources, and committed to "villages have brands, households have characteristics".

In recent years, Ningbo has built cultural brands such as the City of Books, the City of Film and Television, and the City of Music, and the Ningbo Symphony Orchestra led by the famous conductor Yu Feng has risen rapidly. At the Tokyo Olympics, seven Ningbo athletes competed to win 5 gold medals, and the city, known for its advanced manufacturing industry, is now jokingly and proudly called a "hardware store" by citizens. The "faster, higher, stronger" spirit of sports is exactly the spirit required by China's manufacturing to continuously innovate, focus on tackling key problems, and break through the "card neck" problem.

Hangzhou, which takes "unique charm and wonderful taste" as the construction goal, proposed to take the "city of quality of life" as a city brand in 2007, focusing on the most direct sense of experience and acquisition of the people. In 2020, Hangzhou proposed to build "China's first city of digital governance", committed to digital empowerment and governance innovation. Since the beginning of this year, Hangzhou has built a city of "knowing cold and knowing warmth", and launched reform measures such as mutual recognition and sharing of medical examination results. The Reform Office of the Hangzhou Municipal Party Committee said that it is necessary to solve one "stubborn disease" after another for the happiness of the masses.

Progress in competition, competition to create a win-win situation. Hangzhou is stronger than digitalization, informatization and "human brain plus computer" cultural creation, Ningbo has manufacturing, foreign trade and port resource advantages. The prospects for cooperation between the two cities in the construction of cutting-edge industries such as industrial Internet, new energy vehicles, integrated circuits, and intelligent equipment, and the promotion of all-round and systematic reshaping of digital reform and the construction of a better life and beautiful ecology are promising. Since the beginning of this year, Hangzhou and Ningbo have exchanged and negotiated many times, and the announcement released has emphasized "dislocation development and coordinated development".