Encrypted avatars, and "arched" by sports entertainment stars on the C position.
First, NBA star Stephen Curry spent 55 Ether, that is, $180,000 to buy the Ape Yacht Club avatar, directly rushed to the hot search list, and then Yu Wenle spent hundreds of thousands of dollars to buy cryptopunk avatars.
At a time when the encryption avatar fever continues to heat up, since September, the popularity of the NFT collectibles field has not decreased, and various NFT works have repeatedly sold sky-high prices, the total turnover of BAYC has exceeded 480 million US dollars, CryptoPunks has reached 1150 million US dollars, and more and more big Vs, collectors and enterprises have begun to pour into the trading market.
In this context, the world's largest blockchain decentralized application operating system - Tron and the APOENFT Foundation, which is committed to promoting the NFT and blockchainization of the world's top artworks, jointly launched the tron mascot "Wave Cow Tronbull" blind box has been officially launched at 15:00 on October 11. What is "Wave Cow Tronbull"? What is the impact of this campaign? How will it affect Tron and the APEFT Foundation?
"New" and "old" collide,
Jointly promote the ecological construction of Tron NFT
"Boniu Tronbull" is actually the first mascot on the Tron chain announced by Sun Yuchen, founder of Tron TRON, at the Global Conference of Great Voyage 4.0.
From the appearance, Tronbull looks like a cute fat cow, but in fact, its core idea comes from the "T" letter in the TRON Logo, and the "T" just happens to be similar to the structure of the bull's head, so the overall IP visual upgrade is around this. The "T" composed of three lines has become an important fulcrum in the design of the modeling structure of the entire new version of "Boniu TRONBULL".
Of course, the mascot that looks like a cute route, the meaning engraved behind it is not simple: TRON is infinite, TRON creates the future, and the official release of "Wave Bull TRONBULL" indicates that Trontron is about to move towards a new stage and new development.
Around the "Wave Bull TRONBULL" mascot IP, since October, the APENFT Foundation and Tron Tron have jointly launched a series of activities.
At three o'clock in the afternoon of October 11, the blind box of "Boniu Tronbull" was officially launched for sale, with a total of 10,000 Boniu Tronbulls waiting to be minted and traded. With the official launch of "BoNiu Tronbull", the APENFT Foundation has launched the Twitter "Tronbull Collection 3 Cows" campaign and the Weibo "Cow Selection Cattle" campaign at the same time. As soon as the "Boniu Tronbull" series of activities was launched, it received widespread attention from many NFT collectors and interested parties.
From the perspective of "new" and "old", the "Boniu Tronbull" series of activities can reach new heights, and there are reasons for the incident.
"Old" is reflected in the blind box gameplay of "Boniu Tronbull". This time Tronbull released a total of 10,000 blind boxes, and stored on the Tron public chain, including ultra-rare 7 legendary series totaling 44 sheets, such as justin series, Harry Potter series, Western cowboy series, etc., in addition to the Justin series contains 8 Tronbull, the other 6 series each series contains 6 Tobbull each series.
Based on the scarcity, collectibility and uncertainty of the blind box, for collectors and NFT collectors, the attractiveness of the "Boniu Tronbull" blind box is doubled, which is also an important factor that can attract a large number of traders.
This kind of play does have certain advantages, but "NFT + blind box" is not the first of "Wave Cow Tronbull", so on the basis of the blind box, "Wave Cow Tronbull" has made some innovations.
On the one hand, it is reflected in the promotion of "cattle to choose cattle" and "set 3 cattle". The "Set 3 Cow Campaign" will randomly select 50 users on Twitter to receive value-added rewards; the "Cow Selection Cow" campaign will send surprise prizes to the top 6 users on Weibo. Through the influence of Weibo and Twitter, it not only expands the influence and popularity of the IP of "Boniu Tronbull", but also injects new vitality and brings new inspiration to the market.
On the other hand, it is reflected in the core of this activity. For example, "Tribute to the KAWS Series Blind Box" is aimed at the high-end trend of KAWS; the "ApeAvatar" series NFT avatar blind box is a head portrait created by community artists for mona Lisa and David.
However, "Tronbull" has unprecedentedly enabled the mascot image launched by Tron, which not only promotes the brand vision and brand mission of Tron with a figurative image, but also provides more choices and possibilities for the NFT track, adding bricks and tiles to the increasingly vigorous and prosperous Tron ecology.
Holding three "golden keys",
Can Tronbull successfully knock on the "new door"?
As far as the current market attention is concerned, "Boniu Tronbull" did hand over a good "answer sheet" at least three days before the event, if you want to continue to stabilize the heat, what does "Boniu Tronbull" rely on? According to Mantis Watch, "Boniu Tronbull" has three "golden keys":
The first "golden key" is "influence.".
On March 12, Weibo released the 2020 user development report, which shows that as of September 2020, Weibo's monthly active users reached 511 million and 224 million daily active users. As the world's second largest social media platform after Facebook, Twitter has more than 1 billion registered users and 330 million monthly active users in 2020.
The linkage between Weibo and Twitter at home and abroad, coupled with the star effect represented by Sun Yuchen, founder of Trontron and CEO of BitTorrent, the influence of the IP of "Boniu Tronbull" has increased sharply, and "breaking the circle" has become easier to achieve.
The second "golden key" is the "appreciation space".
In the field of NFT, where the heat has soared, overnight explosions and precarious namelessness exist at the same time. For example, CryptoKitties and CryptoPunks are highly sought after NFT works, but behind them, there are also some unpopular projects.
But in the eyes of Mantis Watch, "Boniu Tronbull" undoubtedly has the potential to become the next star project.
The lineup of organizers with strong authority is the "Dinghai God Needle". TRON's TRON protocol is one of the world's largest blockchain-based decentralized application operating system protocols, providing high throughput, high scalability, and high reliability of the underlying public chain support for decentralized application operation on the protocol. Tron also provides better compatibility for Ethereum smart contracts through an innovative pluggable smart contract platform.
APENFT is a foundation dedicated to NFTing and blockchaining the world's top artworks with the support of the world-renowned Ethereum Ethereum and Tron underlying technology, combined with the world's largest distributed data storage system BitTorrent File System (BTFS). At present, the collection of the APENFT Foundation includes Picasso's famous work Lying on a Necklace, Ocean's Front and ABUNBANCE (5 paintings) created by crypto artist Beeple, with a total value of more than 300 million yuan, highlighting its amazing strength.
The "Boniu Tronbull" series of blind boxes as a powerful combination of the two, coupled with innovative gameplay, has made it have a strong premium ability, and the "appreciation space" is very impressive.
The third "golden key" is a "status symbol".
The identity symbol referred to here is not only the head leader of the encryption field, the big V and other enthusiasts after purchasing the encrypted avatar, hanging on the social platform to show their personal identity, which is also a symbol of the identity of the meta-universe.
Since the beginning of this year, Facebook, Ali, Baidu, ByteDance and other head companies have bet heavily on the meta-universe. That's because for them, the metacosm is the next vision of the Internet — a virtual environment where users are not connected to the Internet, but are immersed in the Internet, where they can work, socialize, play, consume, and how giant companies facing aging concerns grow again.
The so-called metaverse, according to the official description, it is through the virtual augmentation of physical reality, showing convergence and physical persistence characteristics, based on the future of the Internet, with connected perception and sharing characteristics of the 3D virtual space, and the metacosm is actually a virtual world built with NFTs.
To put it simply, the physical NFT in the real world is transformed into a virtual object, and the object is mapped into the world of the metaverse, which is to open up the circulation between the assets of the virtual world and the real assets. And NFTs are the underlying technology for building this parallel world.
The first step in entering the metaverse in the future is to enter the identity of the virtual world and the identity of the real world. Although the current NFT cannot carry all the imagination of the metaverse, through the "wave cow Tronbull", the wave field is one step closer to creating a closed-loop ecosystem, and it still has a broad imagination space as the key to link reality and the metaverse.
Incarnate a blockbuster "manufacturing machine",
Can Tron and APENFT break the ceiling of wealth making?
In fact, in recent months, "Wave Bull Tronbull" is not the first blockbuster created by Tron and the APENFT Foundation.
Taking the APENFT Foundation as an example, the ApeAvatar Charity Blind Box jointly launched by the APENFT Foundation and Binance was sold out within 1 minute of the event. According to the market data on September 28, the total trading volume of the blind box was 450,000 US dollars, the transaction volume increased by 9,000 times, the average price of the transaction price increased by more than 5200 times, and the secondary market turnover rate reached 2200%.
Also in September, after APENFT launched the "Ape Party Club" NFT collection on the DeFine platform, the platform was shut down due to the influx of a large number of traders; it paid tribute to the WWAS series of blind boxes on the shelves Gate.io magic box platform, the first phase of the online eight batches, a total of 600, sold out in 2 minutes for 12 consecutive days.
Now that Tron and APENFT have joined forces to create the explosive IP of "Wave Bull Tronbull" again, what does it mean to them?
As far as the IP of "Boniu Tronbull" is concerned, this work has become a hit, which means that this mascot image will also be known by more people. At present, the new version of the mascot "Boniu TRONBULL" has temporarily launched four story scenes, namely rainforest, moon, desert, and science fiction, each story scene is an adventure journey.
With the increasing influence of IP, it not only helps to enrich the image and story line of "Boniu TRONBULL", but also helps APENFT and Tron to launch more derivatives on "Boniu Tronbull" in the future.
In terms of institutional strength, the strength of Tron and the APENFT Foundation is obvious to the market.
However, the launch of works has repeatedly detonated the market, and the follow-up can also radiate the secondary market for a long time, and many NFT collectors, leading leaders in the field of encryption, big V and other enthusiasts will also trust the strength of Tron and APEFT.
At the same time, IT can also help the corporate vision to be further developed for Tron, which is committed to becoming the world's most trusted next-generation financial infrastructure for human beings, and for APENFT, which is a bridge between the world's top artists and blockchain, and supports the growth of native NFT artists in the crypto world.
Finally, in the long run, the advent of non-homogeneous token NFTs gives us a glimpse of the possibility of mapping the entire real world. However, due to the current technical bottlenecks, NFTs have not yet been able to perfectly achieve this vision.
However, with the improvement of restrictive factors such as congestion on-chain communication, limited scalability and high gas costs, in the future, when we complete the mapping of the real world to the digital world and then construct the long-awaited utopian city of the metacosm, the wave field and APENT with rich industry experience, industry resources and market heat may stabilize the position of the first echelon of the industry.
All in all, in the three days before the launch, the market potential of "Boniu TRONBULL" has been verified. With the development and growth of the tron, the collection value of these works will also rise in the future. The APENFT Foundation, which cooperates with Tron, will also be greatly expanded in terms of industry resources and market heat, and the follow-up development is worth the market's expectations.