With the upgrading of people's consumption concepts, consumers eat hot pot is no longer just to satisfy their appetites, and the immersive experience of the dining atmosphere is also particularly important. In the face of the new trend of consumption, Sichuan hot pot brand actively creates new consumption scenarios of "hot pot + park" and "hot pot + cultural creation" to stimulate new consumption momentum.
Recently, the "Streamer Xiangtianxia K160 First Pan Life Pictorial Exhibition" was unveiled in Chengdu Erxianqiao Park, allowing guests to sit on the train, eat hot pot, look at famous paintings, and open the artistic life in the park city.
"Hot pot is not only a delicacy, but also a way of life." According to the organizers, Xiangtianxia · The K160 hot pot brings hot pot to the train, hoping to bring together the bright and dazzling colors, fresh and spicy taste, mellow aroma, and strong sense of inclusiveness and participation in a unique way. "Streamer Xiangtianxia K160 1st Pan Life Pictorial Exhibition" continues and carries forward the brand tenet of Xiangtianxia, with more than 1,000 posters spanning multiple generations and presenting different styles, providing guests with a visual feast. Let hot pot lovers enjoy food and wine while feeling the changes of the times and the classics of the years.
In recent years, Sichuan catering enterprises have continued to create new food spaces with new scenes and new formats to promote catering consumption. In 2020, although adversely affected by the new crown epidemic, Sichuan catering bucked the trend and broke out a "V" reversal road: Sichuan catering revenue was 248.25 billion yuan, 7.7% less than the national decline, accounting for 11.9% of the province's retail sales of social consumer goods, 1.8% higher than the national proportion, and Sichuan catering was better than the national average. In the first half of this year, Sichuan's catering revenue was 163.16 billion yuan, an increase of 61.9% year-on-year.
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