In the Jingdong New Year's micro-movie "Top Cow", the son Chen Dayu loves rock and roll, is a drummer, personality rebellion, father Chen Peisi is traditional and stubborn, wants to find a serious job for his son in the community street, under the quarrel, father and son also have harsh words, "Look at your virtue", "I follow you, look at yourself on the line, you say what you did when you were born to me" "Can't go back". Father and son, one has become the "community song king", the other has become the "community drum king", "love and kill each other", but also silently pay attention to support each other.
"Comedy master" Chen Peisi did not be funny this time, but used the invisible carving knife of family affection to poke everyone's heart socket. Approaching the Spring Festival, this film that shows the relationship between father and son has a strong emotional resonance for the audience. The father-son relationship in the film is a microcosm of the traditional Chinese father-son relationship, and the confrontation, dispute and reconciliation between father and son are exactly what every ordinary person is experiencing or is about to experience, and it also coincides with the concept of "behind love, there is love support" conveyed by JD.com.
Director Zhang Dapeng conducted the knife to convey the relationship between father and son
"Top Cow" takes the Spring Festival as the background, takes the emotion between father and son as the starting point, and explores the support and emotion behind love through the medium of rock music.
At the beginning of the film, director Zhang Dapeng created a tense relationship between father and son. Chen Peisi bought the drumsticks that his son bought, one used as a handle for brushing the toilet, and the other to straighten the crooked flowers. The drumsticks used by the British Rolling Stones guitarist Lonnie Wood in the 1970s were nothing more than "old stuff" and "foreign garbage" in his father's eyes. The son also looks at his father unfavorably, laughs at his father, speaks out of tune, and sings.
However, behind this "top cow" father-son relationship, it is the silent payment and love between father and son. The father specially cooked noodles for his son, but said "one bite left, cleaned", the son prepared pears for his father, but said "break the gong throat to eat more pears"; before the father went to bed, he saw that the son secretly put a pair of anti-noise earplugs on the pillow; after the son became the "kitchen knife and drum king", the father secretly incarnated as a fan to support the scene, lying on the bed at night to brush his son's video. As the father of the "community song king", standing on the stage of the community Spring Festival Gala and singing "Young Friends Come to Meet", nervously singing out of tune, the son drumming and cheering for his father across the stage, the contradiction between father and son was resolved at this moment.
Director Zhang Dapeng said that the film wants to convey an attitude: "Although the father and son have always been in a state of contradiction and screwing, the kind of love of family affection has always existed, and the father and son will always be in love." This coincides with the concept of "behind love, there is love support" conveyed by JD.com. "Top Cow" may broaden the expression of "love" between father and son, contradicting and conflicting with each other, and worrying about each other.
Chen Peisi father and son's real relationship with the "top bull" on the screen
JD.com chose Chen Peisi and Chen Dayu father and son to interpret the father-son relationship in the new era and convey the brand temperature of "love", which is really appropriate.
As a master of comedy, Chen Peisi has left many classic works for the audience, and the Spring Festival Gala sketch "Eating Noodles", "Protagonist and Supporting Role", "Policeman and Thief" have become the memories of generations. And his cooperation with his father Chen Qiang in the "Father and Son", "Second Son Opens a Shop", "Silly Manager", "Father and Son Classic Car" and "Second Son Series" movies have created a very typical Chinese father-son relationship. In the context of reform and opening up, the second son played by Chen Peisi has nothing to do all day, wants to be a self-employed, open a guest house, and run a restaurant, and the father Lao Kui, played by Chen Qiang, hates iron and steel, but he has also always supported his son's dream.
In "Top Cow", Chen Peisi's identity has changed, from the son of the previous personality rebellion to the father with a white beard, as the father of the "old era" and the son of the "new era", Chen Dayu, there is a collision in ideological concepts. At the dinner table, the father and son choked, and the father said to his son, "Drink, and look at your virtue." The son replied, "I'll follow you, just look at yourself, what do you say you gave birth to me?" The father joked: "I can't go back." This time and time again, the joke is like a quarrel between Lao Kui and the second son's father and son. The audience seems to see a kind of transmission of family relationship between three generations in "Top Cow".
Chen Dayu has been following his father in theater performances since graduation, although he has picked the beams and starred in many dramas, but since he grew up under the aura of his father, he needs to break through the audience's habitual cognition and embark on his own comedy path. Although Chen Peisi, as a father, has had his former glory, but has been away from the movie for a long time, he said that sometimes he (Chen Dayu) is used as a crutch, and some trendy and fashionable things have to be asked. In reality, an interesting "top cow" relationship is also formed between father and son, which forms a clever mirror image with the father and son in "Top Cow". Whether in real life or in short films, the "top bull" relationship between Chen Peisi and Chen Dayu's father and son is exactly the brand proposition that JD.com has been pursuing to "live up to every love".
"Top Cow" is the epitome of traditional Chinese father-son relationship
The story of "Top Cow" has a prototype. Director Zhang Dapeng said that he has a friend who is a drummer, and his friend's father feels that doing a band is not particularly reliable, and it is not a serious job in the eyes of the elderly, and there is a generation gap between father and son. In fact, whether it is Zhang Dapeng's friends or Chen Peisi's father and son in "Top Cow", they present a typical microcosm of the traditional Chinese father-son relationship.
In real life, the relationship between father and son is mostly implicit and introverted, the father is not good at words, the son is unwilling to communicate, and there is a deep generation gap between father and son. In the film, after arguing with his son, Chen Peisi helplessly said: "In fact, there is a lack of communication between us."
Many children in the new era are like Chen Dayu in the film, who hates others to define and label the most, what you give me, I don't want. This is a game between father and son, and it is also a confrontation of the times.
However, the most delicate part of the father-son relationship is that even if the relationship is tense and quarrelsome, it will always silently support each other behind their backs. Just like the father and son in "Top Cow", they care about each other in a way that seems to be hard-mouthed, but soft inside. The expression of father-son emotions in "Top Cow" is relatively restrained and convergent, but it can also allow the audience to get resonance from the implicit emotions of father and son.
The original intention of Jingdong to shoot this micro-film is also to reflect that there is always love behind love. Life always strikes a balance between friction and communication, between struggle and reconciliation. Life, like the drum, is always beaten, but it can also strike a warm chapter. After experiencing a special 2020, I believe that everyone has a new understanding of life and lives up to every love.
Beijing News reporter Teng Chao
Edited by Xu Meilin