On June 28, 2021, Shanghai Jinglong Commercial Operation management Group Co., Ltd. held a grand brand launch event at the banquet hall of Baoyan Hotel, Jindu Road, Minhang District, Shanghai, on its high-end hotel and apartment brands, Xianghuayuan Hotel and Xianghuayuan Service Apartment.
Xianghuayuan Hotel is a mid-to-high-end hotel project led by Jinglong Commercial Management Group Co., Ltd., which aims to provide people with a better living environment and build a characteristic hotel with Chinese quality and Chinese culture. With the increasing strength of national products and the trend of Chinese culture gradually being recognized by the world, Xianghuayuan Hotel has pioneered the use of national hardware facilities and integrated traditional Chinese tea culture elements to bring an extraordinary living experience to every occupant, in addition to the hotel, the "one-stop whole house service" as the core of the Xianghuayuan service apartment is also one of its brand main businesses.
On the day of the event, as an important strategic partner of Jinglong Commercial Management Group, the founders of youka group - Tao Ruijun, Dian Shi Capital - Shen Zhiyu, Mingren Industry - Qiu Licheng and many other enterprise founders all attended the scene, witnessing the first external voice of Xianghuayuan Hotel and Xianghuayuan service apartment brand. The guests of the Avenue of Stars were invited to help, the champion singer of the Avenue of Stars and the gold medalist of the National Pop Music Competition - Qiu Yue, the national famous artist - Jiao Haitao, the famous Chinese female singers - Che Xiaofei and Zhang Wei, the champion magician of the Avenue of Stars - Zhou Lotte, performed for the scene of the conference, and the national well-known host - Haowei served as the host guest of the entire conference.
Zhou Lotte himself, on June 28, officially said that he was hired by the Xianghuayuan brand as the designated image spokesperson. And at the scene, the image spokesperson appointment letter was awarded.
At the press conference, Mr. Zhou Xiaoliang, the founder of the Xianghuayuan brand, said that he will keep up with the pace of the market, attach importance to the asset-light operation model, and advocate the modernization of existing products to meet the accommodation needs of different types of tourists. As of June 2021, Xianghuayuan Hotel and Serviced Apartment, after many inspections and planning, have set up projects in Shanghai, Jiaxing, Suzhou, Nanchang, Kunming, Wuxi, Wuhan, Zhejiang, Xi'an and other cities in the form of cooperative settlement, taking over after-sales management and operation, independent construction, acquisition, etc., and are in a benign high-speed development stage.
Subsequently, Zhou Xiaoliang, founder and CEO of Jinglong Commercial Management Group, Chen Jia, founder and executive director of Jinglong Commercial Management Group, Tao Ruijun, chairman of Youka Group, Zhou Lotte, brand spokesperson of Xianghuayuan, and Ding Fuqiu, executive president of Shanghai Tianqiang Industry, jointly lit up the launching ceremony of Xianghuayuan brand.
The start of the Xianghuayuan Hotel and the Xianghuayuan Service Apartment brand has opened a new chapter for the hotel industry and the apartment industry, and the afterglow is swirling, echoing thousands of times, and the clarion call for re-departure has been sounded. As the first national hotel, and a one-stop whole house service apartment, the rise of Xianghuayuan will inject fresh vitality into the development of the industry, and what kind of impact will their combination bring, let us wait and see.