According to the Letter to Parents of the Autumn School Prevention and Control Work Recently Released by Shanghai Primary and Secondary School Kindergartens, students will not leave Shanghai after August 16, and set aside 14 days to carry out self-health observation. Students who fail to stay in Shanghai on time will be postponed to the date of return.
Not far from the Shanghai prevention and control measures landed, together with the previous suspension of inter-provincial tour groups, so that Shanghai suburban hotels ushered in the peak of occupancy, Chongming, Qingpu, Songjiang and other places in many hotels on weekends are difficult to find a room, room prices are also rising. In order to attract parent-child tourists, these hotels have launched combinations such as "room + handicraft experience", "room + surrounding paradise", "room + visit + entertainment", so that tourists can fully experience the slow life in the suburbs.
Many hotels in the suburbs of Shanghai are difficult to find on weekends
"Bookings in July were average, less than half compared to the same period last year. However, after the outbreak of the epidemic in many parts of the country, orders suddenly increased in August, and many customers booked a day or two in advance or even on the same day. Gao Qing, the person in charge of the "Yiyi" homestay, one of the five-star homestays in Chongming, told the Liberation Daily Shangguan News reporter that the weekend in August was fully booked, and the booking rate on weekdays was also good. In addition to the epidemic reasons that many people can not go out of Shanghai, Gao Qing believes that chongming's benefits of staying in Chongming hotels and homestays from August 6 to August 31 can visit the Flower Expo Cultural Park for free is also a very important attraction point.
Sika deer in the Flower Expo Cultural Park (South Park).
Staying at Chongming Hotel allows you to visit Huabo Cultural Park for free, which also benefits the Huabo Guest House, which is only a 15-minute drive from Huabo Cultural Park. After a brief stay in July, this month's Huabo Guest House welcomed many parent-child tourists, many families and relatives and friends came together to pack a separate villa with multiple rooms to party, and the hotel's catering reservations also increased significantly with the increase in room occupancy. Zhu Qin, general manager of Huabo State Guest House, noticed that the project of staying in the hotel for free tour of Huabo is very popular, and almost all guests staying in the hotel will scan the code at the front desk, register relevant information in advance, and then visit the Huabo Cultural Park after the reservation is completed.
The hot situation of room reservations has appeared in many hotels in the suburbs. This Saturday, Chongming Yingdong Resort and An hengsha Resort have shown no rooms on Ctrip. Even on weekdays, villa rooms that can accommodate 10-16 people at Yingdong Resort have some dates to show that they are all booked.
Adjacent to Dianshan Lake, Zhujiajiao Ancient Town and Oriental Green Boat and other tourism resources, the Oriental Green Boat Hotel, just this past weekend, the individual passenger occupancy rate increased by 43% year-on-year, an increase of 325% over 2019; the following two weekends in August, the current individual passenger booking rate is close to the actual occupancy rate in 2020, an increase of 137.9% over 2019. In Songjiang, the average room occupancy rate at Sheshan Mao Royal Elite Hotel in August was as high as 75%, and in recent weekends it has been full, and 80% of the hotel guests are local shanghai parent-child families.
Huabo Guest House launched an experience of making essential oils by hand
Hotels compete for leisure guests
In this wave of local hotel bookings, it is not only the booking rate that has risen significantly, but also the soaring room rates. The reporter found on Ctrip that an administrative suite with a price of 799 yuan in a suburban hotel last weekend rose by nearly 20% this weekend, and it has been shown to be sold out; some characteristic boutique hotels in Chongming, Songjiang and other areas have a starting price of 1500 yuan and above for the weekend big bed room, and even so, the reservation needs to be made early.
It is worth noting that in order to compete for this group of high-net-worth tourists who are more willing to spend money on tourism and leisure, hotels and guesthouses have also done their best to launch a variety of combination activities and strive to become the first choice for tourists to vacation.
From last year's fire to this year's Sheshan Shimao InterContinental (Shenkeng Hotel), this summer launched a hotel room and the surrounding park linkage activities, guests after purchasing relevant packages, you can go to the hotel next to the Smurfs Paradise, Deep Pit Secret and Water World to play, children can also experience baking, rock climbing, kayaking and other activities in the hotel area; Oriental Green Boat Hotel launched a one-price all-inclusive vacation package of 599 yuan per person living in a single-family villa plus water, land and air experience, after tourists stay, Under the guidance of a full-time butler, you can experience the 18 services included in the package, such as breakfast, lunch and dinner, chess and card room, karaoke, jungle adventure, green boat tour, water bike, kayak, four-wheel sightseeing bicycle, 4D movie, submarine visit, etc., which are quite popular after launch; in addition to the free visit to the Flower Expo Cultural Park, Chongming Flower Expo Guest House works hand in hand with the surrounding happy farms, children can fish for lobsters and feed small animals in the farm, and can also experience flower arrangement, Chongming soil cloth appliqué, lipstick making with essential oils and other activities in the hotel.
The kayaking experience launched by the Deep Pit Hotel
Industry insiders believe that since the emergence of the epidemic, with the inter-provincial travel from suspension and restart to pressing the pause button again, the local tourism market in Shanghai has also suffered several ups and downs. After more than a year of running-in, Shanghai hotels have become more and more mature in responding to market demand. Taking the combination of products launched by various hotels in the suburbs of Shanghai as an example, the way of villa private building reservation caters to the needs of small groups and customized tourism after the epidemic, and the richness of the activities further meets the needs of tourists to experience slow life and extends the stay time of tourists. Taking Huabo Guest House as an example, nearly 50% of the guests who recently stayed at the hotel chose to stay two consecutive nights.
At the same time as the passenger flow is bursting, shanghai hotels also strive to strictly implement relevant epidemic prevention measures, such as checking the health code, itinerary code, and body temperature when entering the hotel, disinfecting public areas such as lobby, passenger elevator, guest room corridors, etc. on a daily basis, and placing disinfection equipment in public areas and restaurants for guests to use.
Column Editor-in-Chief: Li Baohua Text Editor: Li Baohua
Source: Author: Li Baohua