The best way to get to know a city is to see the city's busiest neighborhoods and walk the historic streets full of past and present lives... With the "Big Copper Horse" as the center, Yancheng Jianjun Road was once the most densely populated center and the most prosperous urban commercial axis in Yancheng, carrying the unique cultural memory and spiritual connotation of Yancheng. Nowadays, with the continuous expansion of urban construction, people's quality of life continues to improve, the transformation and upgrading of the old city, the reshaping and activation of the old street, has become an unavoidable issue of high-quality urban development, which is not only related to the energy level of urban development, but also related to the happiness index of the people.
Focus on people's livelihood to make up for the shortcomings of urban development
Jianjun Road has been the "first road in Yancheng" since ancient times, with the rapid development of the city, the infrastructure of the old city is incomplete, the living environment is not good, so that the original lively key business districts, business formats can not be upgraded, the flow of people is no longer gathered, and gradually lost the unique charm of the past. The inheritance and development of a city's culture is incompatible with the people's growing needs for a better life. Let Jianjun Road find the original "taste" and become the voice of many Yancheng people.
The Jianjun Road commercial district is a key area for the organic renewal of the old city. In recent years, Yancheng Has focused on the hot spots of people's livelihood, made up for the shortcomings of people's livelihood, and incorporated the transformation of the Jianjun Road business district into the practical projects for the private sector that are often grasped unremittingly. In accordance with the idea of activating the inheritance and protection, we do not rush to achieve quick success, do not demolish and build, fully respect and retain the urban fabric, make every effort to improve the surrounding living environment, promote the re-gathering of popularity and business sentiment, and make up for the shortcomings of people's livelihood development by excavating the connotation of urban culture, so that urban culture can continue to be written and inherited.
Let the city leave a memory, let people remember the nostalgia, will also promote the further improvement of the city's consumption level, and the people's sense of happiness will be further enhanced. Since May last year, Yancheng City has set up a special Jianjun Road Commercial Street Management Committee, focusing on the positioning of "reminiscing about the old Yancheng City, tasting the most Yancheng, appreciating the new Yancheng", starting from the aspects of urban construction management, cultural excavation, and atmosphere creation, and has carried out a series of work. It is also in accordance with the concept of "repairing the old as before", as the "highlight" of the transformation and upgrading of the Jianjun Road business district - the re-creation of the Bamboo Forest Hotel, paying more attention to retaining the historical texture and thick culture of the city.
"Jianjun Road carries the good memories of generations of Yancheng people, and the footprints of bamboo forest hotel, people's shopping mall, Yushikou and other fireworks are the most cultural symbols of Yancheng." Mr. Li, who lives in the north of Yancheng City, has always been concerned about the transformation of the Jianjun Road business circle, and he sighed that now that under the government's practical work for the people, Jianjun Road has been revitalized, and the "old taste" of Yancheng is coming back.
The old neighborhood is rejuvenated
"Ten miles to build a military road, half of the history of Yancheng." The old town is a "living archive" that records the development of the city, with many historical imprints and rich cultural memories. Founded in the early 1950s, the Bamboo Forest Hotel is the "taste" remembered by many Yancheng people, and was once a leader in the catering industry in Yancheng, and its dishes and popularity have been deeply rooted in the people of Yanfu. In 1991, due to the needs of urban development, the Bamboo Forest Hotel was remodeled and expanded into the Bamboo Forest Commercial City, and later bid farewell to the people of Yanfu for a time.
To make the old neighborhood look new, to revitalize the old brand, to integrate the new format, and to attract more people of different ages and different levels is the important mission of the Bamboo Forest Hotel to "re-emerge from the rivers and lakes". It is understood that the Bamboo Forest Hotel, which will reopen on October 30, is located in the most prosperous jianjun Road No. 146 plot in the center of Yancheng, which was once the original site of the Bamboo Forest Hotel and the Bamboo Forest Commercial City, carrying the local characteristics of Yancheng food culture and the humanistic and emotional memory of the city.
The newly built Bamboo Forest Hotel takes yancheng as the background of the past century, overturns multi-dimensional elements such as urban architecture, image memory, and street and alley life, and then artistically re-grafts and combines, three-dimensional and scene-based presentation of Yancheng's era culture. In such a mirror space that reflects the original appearance of the old city, people who have experienced that time can easily find emotional resonance here, and for young people, the Bamboo Forest Hotel is like a museum with exquisite details and vivid scenes, using the most modern immersive scene thinking to bring people the most original retro experience.
Historical imprints and new experiences are integrated with each other, "Delicious Yancheng", "Shijing Yancheng" and "Humanistic Yancheng" are intertwined and interpreted, and the new vitality of the old neighborhoods makes the citizens more comfortable and the masses more satisfied. "When I was a child, I went to the cinema on Jianjun Road to watch a movie, and I went to the Bamboo Forest Restaurant to eat a delicious meal, but it was a happy thing, and now that full sense of happiness is about to be hooked up again!" Ms. Sun, a citizen, feels that the transformation of the Jianjun Road business district this time is very "humane".
Shaping and retaining products inherit the cultural connotation of the city
Fragrant oil terminals, skewers, old popsicles from childhood, soda... These haunting old tastes can not only arouse the appetite of the citizens, but also make people nostalgic, recall the taste of childhood, and make ripples in their hearts. From casual snacks to hospitality banquets, every dish offered by Bamboo Forest Hotel contains the vicissitudes of time and cultural precipitation, which can be described as a beginning and a story.
"Stringing together the cultural context of the city with 'food', activating the emotional memory of citizens with 'scenery', continuing the taste of Yancheng, reshaping the brand of bamboo forests, and inheriting the strong cultural 'core' of Yancheng." According to the relevant person in charge of the Management Committee of Yancheng Jianjun Road Commercial Street, in addition to the taste of Yancheng on the tip of the tongue, zhulin Hotel also presents the unique temperament charm of Yancheng's old streets and alleys and the mottled memories across the years through clever landscaping.
"I heard earlier that the Bamboo Forest Hotel is about to reopen, and there are old streets and alleys in Yancheng, including Cross Lane and Victory Lane, as well as scenes in the memory of old Yancheng people such as Yancheng Cinema, Old Steamship Dock, Station Department Store, etc. These alone are enough to attract me." Mr. Yang, a citizen of Yancheng City, who is more than 50 years old this year, said that he can't wait to go to the Bamboo Forest Hotel with a group of old friends to have a youth journey through time.
What you see in front of you is the scene, what you taste in your mouth is taste, and what you remember in your mind is emotion. The transformation and upgrading of the Jianjun Road business district and the return of the Zhulin Hotel conform to the masses' infinite yearning for a better life. Under the collision of old neighborhoods and new formats, under the fusion of history and culture and modern life, the feelings, inheritance and strength contained in the culture of old Yancheng can be passed on between the scene transformation of this foot-lifting and landing. Correspondent Lu Riwei
Proofread by Faye Wong
Source: Purple Cow News