Hu Yan, Nanning Branch of China Minsheng Bank: Sincerity is the best service

"Sincere intentions, hard work." Using these 8 words to describe Hu Yan is the most suitable. In the 5-year working career of Minsheng Bank, she has played her sincere, sincere and sincere to the fullest. In just three years, she has built the Liunan Branch of the Nanning Branch of China Minsheng Bank into a comprehensive branch with leading scale, significant benefits and comprehensive development of public and private retail business. At the same time, she also grew into a compound talent who understands management, good marketing and fine business.

In December 2014, Liunan Branch opened, Hu Yan as the vice president of the branch, in charge of retail business, she spent two months to complete the retail financial assets to increase by 160 million yuan; after serving as the president of Liunan Branch in 2016, she led the branch to a new level every year, the daily average daily deposits of the branch increased from 800 million yuan to 1.9 billion yuan, achieved a total of 150 million yuan in profits in three years, and retail financial assets increased from 300 million yuan to 700 million yuan, becoming the leader in the operating institutions of Nanning Branch.

"When I first entered Minsheng Bank, I thought about doing business every day, how to do it? What does it look like? Actions are then translated into numbers, and finally words are spoken in numbers. Hu Yan said that when the Liuzhou branch assigns a tough task, she will be the first to stand up and bravely shoulder the burden. In the past 5 years of working in people's livelihood, she has cultivated her vigorous style.

Liunan Sub-branch has a large manufacturing enterprise customer, and at first the business cooperation with the sub-branch was just a simple loan delivery. Hu Yan feels that every customer must do a thorough job, so she constantly understands the core needs of customers, and tailors the comprehensive service plan with bill steward as the main product according to the customer's business model and payment habits.

In the end, Hu Yan and her team were not only highly recognized by the company, but also recognized by its upstream and downstream affiliates. At present, the enterprise and its upstream and downstream enterprises have opened 23 settlement accounts, and the daily deposit has remained above 800 million yuan, which has become a solid foundation for liunan sub-branch's public deposits.

Hu Yan's professional service lies in continuous thinking, continuous breakthroughs and continuous efforts. For a large industrial enterprise in Liuzhou, Hu Yan and her team carefully analyzed, avoided shortcomings through product portfolio, gave full play to the characteristics of Minsheng Bank in transaction financing, and successfully marketed customers to accept the bank's combination plan of focusing on domestic letters of credit and handled the first domestic letter of credit business. So far, the customer has settled deposits of 200 million yuan in Liunan Sub-branch, and chose Minsheng Bank as the main settlement bank.

Simple things are done repeatedly, and repetitive things are insisted on being done. Every morning at 8 o'clock, Hu Yan will appear at the branch on time, meet the team at 8:30, arrange the day's work, and strive to maximize the use of daily working hours. For the branch's institutional customers, platform customers, and industrial enterprise customers, she leads the team to visit more than once a week.

In her spare time, Hu Yan attaches great importance to the team building of the branch, and strengthens the core cohesion of the branch through team building activities, so that employees can display their talents on the platform of the branch and realize their self-worth. Liunan Branch is also a representative of the various institutions of Nanning Branch of China Minsheng Bank that has carried out a large number of team-building activities and good results.

Hu Yan perfectly interpreted the service concept with dedication, professionalism and concentration. She said: "In the face of customers, intention is the best skill, sincerity is the greatest effort. ”

Hu Yan (left), president of the Liuzhou Secondary Branch of the Nanning Branch of China Minsheng Bank, communicated with colleagues.

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