Mango is attracting business again.
In the new investment promotion, many new variety shows such as "Sister Lang 3", "Goodbye Lover 2", "Daughters in Love 5" and so on have warmed up, and the new drama film list in 2022 should also be announced in the China Merchants Association.
Among them, dramas such as "Shang Food" (starring Xu Kai and Wu Jinyan), "Qianqiu Ling" (starring Zhang Yuxi and Tong Mengshi), and "Falling Flowers and Fengjun" (starring Liu Xueyi and Yuan Bingyan) will meet the audience in 2022, and the emergence of "Great Song Youth Chronicles 2" has made many netizens happy.
The "Great Song Youth Chronicle" starring Zhang Xincheng and Zhou Yutong began low-key broadcasting in 2019. Although it is a "poor crew", it has created a "double myth" of word of mouth and ratings.
And in 2022, finally waiting for "Great Song Youth Chronicles 2" not to say, but also the return of the "original class". It is undoubtedly an ecstasy for fans, and it is only waiting for the advent of "Great Song Youth Chronicles 2".
Suspense, costumes, modernity, science fiction and other themes are all available, and mango can be said to be trying to meet the tastes of various audiences in 2022.
In the list of dramas to be broadcast in 2022, "Sleeping Garden" starring Gong Jun and Qiao Xin is particularly prominent. Only because the drama will be broadcast in the Q4 quarter of 2021, it is also a star drama.
And this is also Gong Jun's first star drama as a ban. (There was also a 12-year-old star drama before)
However, arranged to be broadcast at the Monsoon Theater, it is inevitable that there will be some hidden worries. Why? Let's do it one by one.
The Mango Monsoon Theater was "born" on May 18.
As the first taiwan network linkage weekly theater in China, Mango has high hopes for the "monsoon". Two episodes a week, 70 minutes long, are the hallmarks of the Monsoon Theatre.
For this reason, the number of episodes of any TV series broadcast in the "Monsoon Theater" will not be too large. It's all about 10 episodes.
In order to support this "new" theater, Mango can be said to have made enough "capital".
While Qin Hao, Yu Nan, Ren Suxi, Zhang Rui, Lan Yingying and others have already met with the audience in the "Monsoon Theater", Wan Qian and Gong Jun will also follow.
From the starring lineup, we can see the orientation of "Monsoon Theater", and this is also the original intention of Mango Chairman Zhang Huali to establish "Monsoon Theater".
"Literary and artistic creation cannot be wrapped up in capital and traffic, and for the quality of the series, we must come up with a higher standard beyond the scope of experience to plan and produce."
"Shed" traffic and create quality has become the principle of "Monsoon Theater" broadcasting.
Judging from the several dramas that have come out today, Mango has indeed achieved it to the "extreme".
A "Wolf Hunter" launched the first shot of the "Monsoon Theater".
Starring Qin Hao and Yin Fang, it mainly tells the anti-poaching story of forest protectors fighting against poachers in order to protect wild animals.
While the acting skills can be seen from the cast, the "anti-poaching" story is full of novelty. The evaluation of the ending 7.6 points has a good reputation, but it is difficult to hide the regret of poor ratings.
"True Detective of Lies" took over, but the reputation was low and high, and the score dropped again and again. In the end, it ended with a score of 6.1, although it was a passing score, it also told its "imperfection".
Without publicity, "True Detective of Lies" has also been on the throne of "Ratings Dark Horse". For two consecutive days, the ratings broke through 1, allowing people to see the dawn at the same time, but because of the plot "flaws" gradually cold.
And "I'm Fine Elsewhere" rescued the word-of-mouth crisis of "Monsoon Theater". The realistic plot resonates with the audience, and the actor's acting skills are recognized by the audience.
The opening score of 8.4 shows that its reputation has exploded, and the ratings have soared all the way, and it is also sitting on the throne of the ratings champion. While sweeping away the haze of the first two films, it also made the "Monsoon Theater" raise its eyebrows.
This is the boutique drama that "Monsoon" wants to create, and it is also the feeling that "Monsoon" wants to bring to the audience.
After the themes of "anti-poaching", "criminal investigation" and "urban emotion" have been broadcast successively, "Monsoon" has changed the audience's taste with a "Tianmu Crisis".
Unfortunately, the suspenseful plot became "mysterious" in the end, which made "Tianmu Crisis" smash the reputation.
The evaluation of 5.0 points did not reach the passing score, not to mention, it fell into the "low tide of ratings". As an unstarized web drama, the performance of "Tianmu Crisis" can only be regarded as "poor".
Since then, "Mother-in-law's Bracelet" has come out, switching back to the theme of "urban family", and the short plot of the parents will also pull the audience back to reality again.
Unfortunately, the title of the play is not attractive, and the main creator has no topic, so that "Mother-in-law's Bracelet" has stepped into the dead cycle of "low tide" as soon as it was broadcast.
The grounded, resonant plot brings good word of mouth, but it does not bring high ratings. Many viewers lamented this and called it an "underrated" TV series.
Now "Twelfth Second" is being broadcast in the "Monsoon Theater". Under the starring roles of Wan Qian and Ren Zhong, how the acting skills are still visible to the naked eye. And the word-of-mouth praise continues to decline, and the ratings are rising steadily, sweeping away the downturn brought by "Mother-in-law's Bracelet".
Unfortunately, under the general popularity of the network, it is still unable to compete with the popular dramas. Wan Qian fought a turnaround battle on word of mouth, but still could not save the ratings of "Monsoon Theater".
"I'm Fine Elsewhere" set the peak of the "monsoon" ratings, but it is difficult to make the "monsoon" maintain a good performance.
Insisting on "fine products" is the norm of monsoon. However, the drama is inevitably "difficult to adjust", and the mode of weekly short dramas makes many viewers unable to adapt.
While the vague "broadcast positioning" makes the "monsoon theater" unable to benchmark the "mist theater", it is also difficult for the audience to figure out what the "monsoon" is going to broadcast.
From emotion to criminal investigation, from suspense to suspense, "Monsoon Theater" seems to have everything, perhaps this is the real feature of "Monsoon Theater".
Not surprisingly, if "Sleeping Garden" is going to meet the audience in Q4, it must be the second of "Twelfth Second". Can the "love suspense drama" brought by Gong Jun and Qiao Xin break the "curse" of the "monsoon theater" that is not hot and lacks ratings?
Naturally, it is still necessary to support a play with the acting skills of the actors under the support of the plot.
In the earlier trailer, many netizens have a preliminary understanding of "Sleeping Garden".
6 side plots plus 1 main plot are the general content of "Sleeping Garden".
While the unit plots such as "Love Bean Collapse", "Love Control Desire", "Dou PUA Scum Man", "Campus Violence" and other unit plots string together the entire line of "Sleeping Garden", it can also be seen that the choice of the case is "high hot spot" and "high discussion".
If the script is strong and the plot is shown "perfectly", then "Sleeping Garden" is naturally running to the blockbuster drama.
And the "love suspense" drama as a cloak, love + suspense is the two major themes of "Sleeping Garden".
The audience is naturally most afraid that in the end, "Sleeping Garden" will become a love idol drama under the guise of "suspense". Such examples abound, and it is really difficult for many people to accept.
Fortunately, the drama side has already laid down a guarantee ticket - "refuse to have too much sugar". It can be seen that although "Sleeping Garden" is a love drama, it should also subvert the traditional routine.
And how "Sleeping Garden" performs, it can only be left to see after the episode is broadcast.
I believe that under the reputation of "Monsoon Theater", I believe that "Sleeping Garden" is still a play with "word of mouth" guaranteed.
However, under the normal situation that the monsoon theater "has poor ratings" and "low heat", I wonder if the arrival of "Sleeping Garden" will break this situation.
Good drama needs support! Please continue to support "Twelfth Second" while not forgetting to look forward to the arrival of "Sleeping Garden".
Monsoon Theater is truly guaranteed in quality!
What do you think about that? What do you think of Mango's "Monsoon Theater"? Do you think "Sleeping Garden" will once again break the curse of the low popularity of monsoon theater?
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