He is an old Beijinger who grew up under the Zhengyang Gate, and he is also a literary and art worker who has resolutely transformed after many years of floating and sinking in the commercial sea and devoted himself to the inheritance of traditional culture. 9 years ago, he led the team into the field of film and television culture, playing the role of the approachable "Cow Master" in the play, he was emotional and serious. The neighbors had a dispute, and Niu Ye could play the effect of "town yard" in just a few words. Outside the play, he is the producer of two TV series, "Under the Gate of Zhengyang" and "Little Woman Under the Gate of Zhengyang". He uses images to spread the "Jingweier" culture, and he loves public welfare to implement social responsibility into action. Guided and led by the Organization Department of the Beijing Municipal Party Committee and produced by Beijing Television, the country's first documentary program focusing on talents, "Cheers for You", today at 22:00, takes you into the life of "Niu Ye" Hao Jinming.
Transformed from a businessman into the field of culture
Use images to disseminate the culture of "Kyo Wei'er"
Niu Ye, in fact, is not surnamed Niu, his real name is Hao Jinming. The title of "Niu Ye" comes from the popular TV series "Little Woman Under the Gate of Zhengyang" a while ago, and Hao Jinming is the actor of the role of "Niu Ye" in the play. What is less known is that Niu Ye Hao Jinming is not only an actor, he is also the producer of two TV series" "Under the Gate of Zhengyang" and "Little Woman Under the Gate of Zhengyang". In fact, before filming the "Zhengyangmen" series of TV series, Hao Jinming was not a professional film and television industry practitioner. Before transforming the film and television industry, Hao Jinming worked as a young intellectual, worked as a worker, and even dabbled in trade, auctions, real estate development, catering and so on. In 2011, the Sixth Plenary Session of the 17th Central Committee of the Communist Party of China proposed "great cultural development and great prosperity", in response to national policies, Hao Jinming transformed from a businessman to a culture, determined to focus his career on the cultural field. Of course, a large part of this is due to his personal interests. In the course of many years of business, he developed a hobby of collecting. Hao Jinming Da Qianmen Culture and Art Co., Ltd. is located, Shang YunXuan Museum, which displays hundreds of old objects like large and small, and Hao Jinming collects so many dazzling antiques, in addition to his own interest, in order to protect the wisdom crystallization of the "old ancestors". He said, "Our stuff our culture, we have to keep, there is culture, our national spirit is there." For more than 40 years, Hao Jinming has spent his life trying to avoid the loss of these national treasures abroad.
Hao Jinming, chairman of Daqianmen (Beijing) Culture and Art Co., Ltd
From liking to collect antiques to excavating the culture behind antiques, he is becoming more and more interested in Traditional Chinese Culture, and as the collection increases, his understanding of Traditional Chinese Culture is also deepening. Nine years ago, with the filming of the TV series "Under the Gate of Zhengyang" as the starting point, Hao Jinming officially entered the cultural field with his team. A team outside the industry suddenly enters the film and television industry, and it is difficult to operate a TV drama project with nearly 40 episodes and stars. Before starting the camera, it was suddenly told that there was no studio available, and the team had no choice but to use 500 workers to set up a shed outside and a scene inside, and finally miraculously completed it within 20 days. While groping and learning, this fledgling team completed the shooting in a stumbling.
But when the TV series was finished, broadcasting became a problem again. The whole company is anxious about this matter, as the producer and screenwriter of the TV series, Hao Jinming is full of confidence in his work. Hao Jinming explained: "What is under the Zhengyang Gate, the Zhengyang Gate is the first gate that comes out of the Forbidden City and comes out, and the Zhengyang is when the sun rises at twelve o'clock in the afternoon, it is illuminating the Forbidden City, so when we tell the story under the Zhengyang Gate, it is to tell the story of the people, which is a manifestation of the real situation of our people's daily life." "The real things are often the most impressive, after the strict control of the TV station, in September 2013, "Under the Gate of Zhengyang" was broadcast exclusively on Beijing Satellite TV, and the original Beijing rhyme in the play, the city feelings of mutual care in the hutongs, will show the life of Beijingers under the change of the times. Since its broadcast, the ratings of "Under the Gate of Zhengyang" have been among the top three in the country, and the Beijing area once reached 7.54%. The subsequent filming of "Little Woman Under the Gate of Zhengyang" was even more blue, and the ratings of the same period were the first, and the network playback exceeded 1.7 billion. It not only won the Shanghai TV Festival Magnolia Award "Best Original Screenwriter", "Best Chinese TV Series", TV Landmark "Annual Excellent Drama" Award, but also won the "Five One Project" award of the Central Propaganda Department.
Kunqu heritage and cultural innovation
Enthusiastic public welfare and social responsibility
Hao Jinming's love of traditional culture is not on paper, and there is a special stage and several classrooms in the Shang Yun Xuan Museum, where his company is located, which is dedicated to Kunqu opera performances and practices. Hao Jinming, together with Ma Jinzeng, the son of Kunqu master Ma Xianglin, held a Kunqu training class at the museum, and invited Mr. Zhang Yuwen, a famous Kunqu performance artist and inheritor of the intangible cultural heritage of Kunqu, to serve as a performance guide, and regularly provide professional tutoring to Kunqu lovers every week. For Kunqu opera, Hao Jinming's purpose is very simple, that is, to pass on the profound and all-encompassing Chinese culture and traditional culture, even if he has passed the age of Huajia, he still upholds his dreams and direction.
In the whole course of Hao Jinming's life, unswervingly following the party and respecting social development, the development of the times, and the development of art are his life rules. Nowadays, combining hobbies with careers, with a burst of momentum all the way up. Over the years, Hao Jinming has also had a lot of identities, such as members of the Beijing Municipal Committee of the Chinese People's Political Consultative Conference, members of the Standing Committee of the Beijing Dongcheng District CPPCC Committee, vice president of the Beijing Municipal Chamber of Commerce, vice chairman of the Beijing Dongcheng District Federation of Industry and Commerce, and so on. These identities, in his view, are both missions and responsibilities. He is always encouraged to contribute his modest strength to actively promoting the cultural undertakings of the capital. The active performance of the 7-year CPPCC Beijing Municipal Committee and the 16-year CPPCC Standing Committee of Dongcheng District has enabled Hao Jinming to win the titles of "Beijing Model", "Capital Spiritual Civilization Construction Award", "Excellent Builder of Socialism with Chinese Characteristics", "National Excellent Builder" and so on. And these titles are not only honors, but also responsibilities and responsibilities, so on weekdays, in addition to inheriting and promoting traditional Chinese culture, Hao Jinming has also assumed more social responsibilities and has long been committed to various public welfare activities. For example, on this day, Hao Jinming will participate in the "Thousand Families Send Warmth" activity in Donghua City. Hao Jinming, who is the president of the Donghua City Street Chamber of Commerce, has sent warmth into the homes of ordinary people for 14 consecutive years.
In 2020, the tenth year that Hao Jinming and his team have devoted themselves to the cultural industry, the child who grew up under the Zhengyang Gate used images to find the memories of the hutongs, compounds, and neighborhoods. In his own way, he interprets the development of the times in Beijing City and promotes the cultural undertakings of the capital. Today's 22:00 Beijing Satellite TV "Cheers for You" takes you into the life of "Cow Master" Hao Jinming.