Curd milk, in jars or glass bottles. The "rules" that have been followed for hundreds of years were broken by an elderly man in Shaoxing. Today, the creative curd he developed is in plastic boxes, which can not only be sold in blocks, but also easy to carry and can be put into clothes pockets. "Don't underestimate this little play, it creates 1.8 times more value than bottled curd." The person who said this was Yu Longsheng, the 69-year-old chairman of Shaoxing Xianheng Food Co., Ltd.
Yesterday afternoon, the reporter saw this product called "piece of curd milk", its outer packaging is similar to a chocolate box, open the paper box, inside is 6 "jelly". Undo the "jelly" lid to reveal a piece of ham-flavored curd. Instantly, the mellow fragrance radiates. "Now (in) the 'test sale' stage, ready to be officially launched to the market next month." Yu Longsheng said that the new product is not popular, look at the face of the consumer to know, "A few days ago, at a friend dinner, I deliberately took out the curd milk from my pocket and put it on the table, everyone was attracted by the packaging at once, and they all felt 'strange'. ”
"This 'piece of curd' developed by 'Xianheng Food', which does not need to be bottled in glass, is so convenient to carry, which is subverting people's cognition of Shaoxing curd milk." Yesterday, Mr. Wu, a customer of "Xianheng Food", bought 12 boxes of "pieces of curd milk" in one go. A travel agency in Shaoxing also smelled the wind and placed 60 boxes in two orders. "A food company in Yangzhou has sent people to investigate, hoping to combine 'pieces of curd milk' with their company's upcoming products. In addition, airlines and high-speed rail companies are also interested in our new products. Yu Longsheng told reporters with a smile.
A product, from idea to market, takes a long process. "He was very focused and spent 3 years with his team looking for a replacement to solve the problem of fragile glass bottles." Speaking of Yu Longsheng's seriousness, Bao Yong, director of the office of "Xianheng Food" Company, sincerely praised it. According to statistics, in the transportation process, the damage rate of glass bottles containing curd is about 2%, "the plastic box containing new curd milk has a very good hardness and is not easy to deform." ”
After nearly 30 years of dealing with curd milk, Yu Longsheng found that many young people also like to eat curd milk, but they think that traditional curd milk looks like "soil" and is not convenient to carry, for example, when young people go out to play, it will be troublesome to bring a whole bottle of curd milk. If there is a lightweight and easy-to-carry curd milk, this problem is solved. "Under the 'new retail' model, traditional food should keep up with the times and should also have a 'tide' side." He pointed to the outer packaging of "a piece of curd milk" and asked the reporter with a smile: "You see, is this design very 'net red' temperament?" ”
This research and development idea is expected to help "Xianheng Food" cultivate new profit growth points. "Our traditional sales routes are mainly based on two - into the wholesale market and supermarket sales. The sales scene of the new curd milk can also be tourism companies, office building canteens, schools and high-end hotels, etc., and it is estimated that online retail sales will also be considerable. Yu Longsheng said.
Source: Yue Niu News
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