There is a small town in Guizhou with an industrial output value of 89.07 billion yuan in 2020, and the per capita disposable income reaches 59,730 yuan, which is 174% higher than the per capita disposable income of Guizhou Province.
The people of this hundred billion town made their fortunes by relying on the sauce liquor represented by Moutai, which is the Moutai sold by Wei Ya and Luo Yonghao in the live broadcast room.
An ordinary worker in the Moutai distillery can earn 150,000 yuan or more a year.
While in Huairen as a teacher, the salary is only 3000-4000, in addition to wine, many of Huairen's industries are not very high.
Therefore, there is a local saying that "one person enters the factory, the whole family is glorious", and it is more difficult to go to work in the Moutai Distillery than to take the civil service examination. Zheng Ze, who graduated from 211 College in 2008, queued up until midnight in order to register for Moutai Group.
Taxis in Renhuai City are metered, but if you take a taxi to Moutai Town, the fixed fee is 50 yuan, and the driver knows that the people in Moutai Town have money, so the price is set very confidently, directly intimidating passengers:
"Is it okay? If it doesn't work, it's gone! ”
<h1 class="pgc-h-arrow-right" > Why is the salary of Moutai Distillery so high, and why is the wine sold so expensive? </h1>
On November 2020, "Hammer" Luo Yonghao sold Feitian Maotai in the live broadcast room, a bottle of 2850 yuan, 90% higher than the original price, but as soon as it was on the shelves, it was robbed.
Wei Ya sold wine as fast as Luo Yonghao in the live broadcast room, and Moutai sold so fast, not only because Luo Yonghao and Wei Ya were famous and had good sales skills, but because a bottle of Flying Sky was difficult to find.
The price of wine is small, the brewing process is difficult to cause, the huge Maotai town, the core area of winemaking is only 7.5 square kilometers, out of this 7.5 square kilometers, the taste of sauce wine has changed, this
"What kind of environment there is, what kind of microorganisms are produced; what kind of microorganisms, what kind of wine will be produced, and no other place can replace it."
The mysterious 7.5 kilometers have turned the core production area into a mysterious area where the land is scarce, and some people have used the same brewing process in similar locations in Japan to Moutai Town, and found that the taste of the wine is not the same at all.
The key to making sorghum and water into wine is the microorganisms inside. The presence of 1,400 microbes from a hundred years or more ago in Moutai Town has made this place a magical "wine capital".
The mystery of the town of Moutai on the Chishui River has made Moutai a myth, raising the price of Moutai and the wages of workers. And Moutai wine has become the criterion for judging the quality of sauce-flavored wine Chinese.
"Moutai does represent the top quality of sauce wine, the best wine brewed is like this, many people understand, will judge that the wine at least has a similarity with Moutai, not like it is not good."
<h1 class= "pgc-h-arrow-right" > why is it difficult to produce good wine even in the core production area of 7.5 square kilometers of Moutai Town? </h1>
Moutai factory workers, in the winter at 3 a.m. to get up against the moonlight, 5 o'clock must arrive at work, summer in the summer at more than 60 degrees of wine koshiki work, clothes are wet all day long, can not turn on the air conditioning, because the temperature will affect the quality of wine.
In this way, the annual salary of 150,000 is not easy to get.
The brewing process of sauce-flavored liquor is very demanding, and the process is also very complicated.
The sorghum used for winemaking needs to be carefully selected and full, just like it needs to be boiled 9 times, starting from the third steaming time, a total of 7 rounds are taken, and the final wine is mixed from 7 rounds of wine.
It takes a year to complete this whole process, and the new wine cannot be sold, and it needs to be stored for 4 years, which is a total of 5 years.
That is to say, in these 5 years, this batch of wine only has input, no income, and this time and cost investment is not affordable for few wineries.
In order to reduce costs, some distilleries will be opportunistic, such as using the lees discarded after brewing to distill on the edible alcohol, skewering the aroma of food, which can save a lot of time, so that the wine produced fills the streets of Maotai Town.
<h1 class="pgc-h-arrow-right" > In addition to Moutai, is there any good wine in Moutai Town? </h1>
The famous Moutai wine brings great value to the town of Moutai and other sauce liquors in the town. The data shows:
In 2011, the national production of sauce liquor accounted for 3% of the liquor industry, and the revenue ratio was about 14%; In 2020, the output of sauce liquor accounted for 8% of the liquor industry, accounting for 26% of revenue.
The 9-year revenue increased by 12%, originating from Moutai and inseparable from the efforts of other brands.
In fact, Moutai Town is also like a good wine like Jin Zhuyin, the wine is not good, like Moutai, the main thing to see is whether it can be the same origin as Moutai.
Located within 7.5 square kilometers of the core of Moutai Town, Jinzhu Distillery shares the same 1,400 microbes and the Chishui River with Moutai.
The process is also the same, and there are actually quite a lot of such sauce wines in Maotai Town.
Many people say that people who can afford to buy Moutai and people who can't afford to drink Moutai and drink Moutai are all sent by others, which is also a social reality.
Therefore, the people in Moutai Town drink liquor, do not look at the brand, do not come to the virtual, according to the locals, "the brand is useless, the bottle is counted."
Most locals buy alcohol and will buy 50 yuan a pound of loose wine. After buying the wine, put it in the altar of home, store it, and wait for the vintage to be enough to take it out and drink it.
Of course, the locals know that the older the sauce-flavored liquor, the better, and the average person will hoard dozens or even hundreds of pounds of wine.
If you can really taste wine and recognize the goods, then in Moutai Town, you can spend dozens of yuan to buy sauce wine similar to Moutai because there is really too much wine here.
In this rich and mysterious town, in addition to restaurants and hotels, the rest are lined up with taverns, and the people of Moutai Town are also particularly good at drinking.
Golden bottle sake bucket ten thousand, jade plate zhen shame straight ten thousand dollars. In a town where the air is full of lees, a word "wine" can string together everything.
Human fireworks and emotional catharsis are all related to alcohol, making it impossible for people to escape.