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The Nissan BlueBird fell to 77,000 and remained "cannon fodder," selling just 84 units last month

author:Auto Labs

Although price cuts are the most effective way to increase sales, not all models that have been significantly reduced in price can be recognized by consumers. Take the Nissan Bluebird, this car fell to 77,700 in March, but it became "cannon fodder", the sales in March were only 84 units, and as a family brother model, Nissan Xuanyi, even if the highest preferential margin is only a few thousand yuan, but last month's sales still reached more than 40,000 units, a sky and an underground, what is the reason why the Bluebird car even gives such a large discount sales or so sluggish?

The Nissan BlueBird fell to 77,000 and remained "cannon fodder," selling just 84 units last month

The Nissan BlueBird fell to 77,000 and remained "cannon fodder," selling just 84 units last month

In terms of styling, the 2021 Blue Bird further interprets the design style of the V-motion family model, the avant-garde design language is particularly aggressive mounted on the front face of this car, and the layered design of the forward grille creates a strong sense of sport for the front of the car. The left and right swing headlights adopt an open corner design, but the headlights of the top model are only equipped with halogen light sources, and the whole series is not equipped with LED daytime running lights, only the height adjustment of the headlights.

The Nissan BlueBird fell to 77,000 and remained "cannon fodder," selling just 84 units last month

The bluebird car has a length, width× height of 4683×1780× 1465 mm, a wheelbase of 2700 mm, and the side body shape is more sporty than Xuanyi. The entry-level model features 16-inch petal-shaped wheels that match the front and rear tires of the 195/60 series, and the brakes are disc-type.

The Nissan BlueBird fell to 77,000 and remained "cannon fodder," selling just 84 units last month

The shape of the rear is not as radical as the front face, the decent shape weakens the sense of movement of the tail, and the design style of the front and rear of the car is not unified. The black plastic trim wrapped under the rear bumper at the rear gives the car a tough feel, a bit like an SUV.

The interior of the Blue Bird car lacks a modern feel, and although the center console is dotted with a bumpy black trim, the layout of the center console and the shape of the gear shift lever are out of step with the times. In addition, the sports steering wheel style of this car is old and a bit bulky, and the physical buttons on the steering wheel are not symmetrical. In terms of configuration, Nissan only has this car standard with front side airbags, brake assist, only high-end models equipped with body stability control, keyless start, 5-inch LCD dashboard, 8-inch central control display, on-board Bluetooth phone, GPS navigation, Car Networking, ota upgrade function.

The Nissan BlueBird fell to 77,000 and remained "cannon fodder," selling just 84 units last month

The model on sale is equipped with a 1.6-liter naturally aspirated engine, 122ps is the maximum horsepower of the engine, the maximum torque is 155nm, matched with the cvt continuously variable transmission, and the acceleration time from 0 to 100 km/h is 12.1 seconds.

The Nissan BlueBird fell to 77,000 and remained "cannon fodder," selling just 84 units last month

In general: although the BlueBird gives a large discount or no sales, the reason is that the interior lacks a modern sense, the configuration is shabby, the front, body and rear of the car are like pieces together, and the design style has not formed a unity, what do you think?

Images from the Internet, infringement contact deleted.

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