laitimes

The marketing case – the difference between the end and the beginning

Yesterday I received another friend

He does website building and mini programs

Business is average

Always thinking about transformation

But I don't know how to turn or where to turn

Because he learns the same content as I do

So I didn't tell him some of my thoughts

I just told him a case about the end and the beginning

------

The traditional TV industry has been declining more and more in recent years

TV brands such as Changhong and Konka are difficult to find in the market

Occupying more markets are Internet TVs such as LeTV and Xiaomi

Then the question arises

Why did LeTV and Xiaomi TV quickly occupy the market in these short years?

That is the beginning and the end of what we are going to talk about in this issue

The traditional TELEVISION industry is the end of the profit source after the sale of goods

That is, the end of the sale

And LeEco and Xiaomi are making profits by giving up this stage

Cut into the market with zero or negative profit

Then take the income of members, advertising, games, etc. in the later period as the source of sales revenue

That is to say, the profit ending point of the traditional TV industry is the starting point of the source of Profits for Internet TV

Therefore, the decline of the traditional television industry is inevitable

Just like it is written in the "three-body" book

"Beat you, it has nothing to do with you"

This is an example of the television industry

In fact, many industries are constantly changing

Business models that end with the sale of goods are in decline

On the contrary, it is all rising

Your business is not good, have you read the article and have an answer?

Combine that article I wrote to do a good job of customer management

Think about it

Tomorrow we'll talk about how rising companies do it

-------

I mean Teacher Liu of Business, I have a lot of business information

Welcome to connect with me

My WeChat: 168857165

The marketing case – the difference between the end and the beginning
The marketing case – the difference between the end and the beginning
The marketing case – the difference between the end and the beginning

Read on