From the original "micro-traveler" to today's "creator of a better life in the city", the glory of Tai'ao's 400,000 square meters of business is now undergoing rebirth and rebirth.
Take the Hong Kong-style restaurant and entertainment street - Xiangxiang Street, which was built between The 5# Floor and the 6# Floor of Fenghe Road, for example, "the fireworks in the world, the most touching the hearts of mortals" is the best annotation to it. According to Mr. Zhang, Xiangxiang Street is more based on the insight into the scene of human life, and the in-depth experience mining has been given more social functions.
Through lighting decoration, special store signs, terrace parasols and other landscaping to create a new landmark of nightlife in the western suburbs, gathering the current popular tonal catering brands, coffee and water bar light meals, bars and other formats, has been stationed in the brand Lan Xiangzi, Panniu Korean barbecue, tea lane, Hollywood, Dicos, Jiuyou pork belly chicken, Zhang Liang spicy hot, star song party KTV, Taibai Manor and other brands. Spending time with a girlfriend over a cup of coffee or a drink with friends in a tavern is so much fun.
Mr. Zhang revealed that Tai'ao will redesign the square at the entrance of the block, combine with the sportsmanship of the Xi'an Fourteenth Games, and introduce more cool street sports cultural elements such as skateboarding and rock climbing, so as to create momentum for the National Games and enrich the experience and perception of residents of the commercial circle in Daxing New District.
Operation is king, optimized services to help a better life
Located on Fenghe Road in the West Second Ring Road, Tai'ao Plaza serves the consumption and life of 1.6 million residents in the surrounding 3 kilometers. Starting from 2021, Tai'ao Plaza began to make comprehensive adjustments, put forward the strategic plan of "rejuvenating Tai'ao, blooming with glory", focusing on the four major consumer entities of quality families, trendy youth, business people and tourists, comprehensively building the city of Oleai, the city of food, the city of parents and children, the city of entertainment, and the city of nightlife, and reshaping the landmarks through "two characteristic blocks, four theme square designs, and eight core formats improvement" to reshape the landmarks and carry out comprehensive renewal and upgrading.
In the post-epidemic era, behind the repositioning and upgrading, Mr. Zhang obviously has more ideas and considerations of his own. Based on years of experience in commercial operations, Mr. Zhang is more adept at insight into people's hearts, well aware of the coexistence and harmony of man and nature, the introduction of natural light in the starry sky atrium square, the parent-child time in white pigeon square in the afternoon, the blood collision of basketball park, etc., she knows that everything is to return to the authenticity of comfortable life, and successful operation is to infiltrate the service into every detail. Only if consumers come to the neighborhood to see, hear, hear, feel, etc. are comfortable, then the brand value of Taiao Commercial is realized.
When the city became active because of the epidemic, Zhang said that this has brought new opportunities while bringing a heavy blow to business. Since engaging in the management of commercial centers, he has frequently broken through operational barriers and pushed TIO to a commercial height that is more responsive to the law of consumption. Along the way, more peer partners joined, with a small sense of achievement and excitement, novel business ideas and things emerge in an endless stream, which also made her more obsessed, and she was willing to go all out, stick to the original intention, and not afraid of change. Therefore, as soon as he has time, Mr. Zhang will go to the neighborhood to walk around, turn around, and discuss with the shop owner, or communicate in depth, how to let each store have its own small finishing point in the taiao environment. She thinks for a long time that if when customers are shopping, someone stops to take photos because of a certain beam of lights carefully planned in the store design, or a color, and then enters the store to consume, then the efforts of the operator will also have a tangible return.