Zhou Jia
(Millennium Tribute Tea Green Man Shan Photo by Zheng Jia)
Unexpectedly, a small green leaf has such an amazing charm - it has become a thriving agricultural pillar industry in Yuanling County, and by 2020, the tea garden area in the county has reached 160,000 mu, covering 19 townships in the county, the county's tea output is 13,000 tons, and the comprehensive output value is 1.8 billion yuan. Wahaha green tea, unified iced tea tea tea tea raw materials from here, and Kazakhstan, Russia, Norway three countries initially reached international trade cooperation.
Unexpectedly, a regional public brand has such a great influence - in more than 10 years, it has become a national geographical indication protection product, a national geographical indication certification trademark, and an excellent regional public brand of tea in China, with a brand value assessment of 2.693 billion yuan, ranking 37th among the national tea regional public brands.
Unexpectedly, a traditional industry has such a strong driving force - 670,000 people in the county, more than 120 tea-related enterprises and cooperatives, more than 120,000 tea-related population, more than 80% of farmers grow tea, driving 5,680 households and 18,198 people out of poverty, and the average annual income of poor people is 801 yuan.
(Sunrise of the Tea Farm)
This is the hometown of China's curly high-end green tea Jietan tea - Yuanling County.
In recent years, the Yuanling County Party Committee and the county government have attached great importance to the development of the tea industry, and have built the Jietan tea industry as the "No. 1 industry" for poverty alleviation and rural revitalization. Yuanling County has become one of the top 100 tea counties in China, the top ten ecological tea producing counties in China, the hometown of China's famous tea, and the top ten tea counties in Hunan Province.
<b>Push high</b>
<b>"Combination Fist" promotes the development of high quality</b>
Along the world's high-quality green tea golden latitude industrial belt 28 ° north latitude through, Wuling, Xuefeng two major mountains intersect here, Yuanjiang, Youshui through the border, here Zhong LingYu xiu, good ecology. Yuanling County, which is born beautiful, has bred the quality characteristics of Jietan tea "fragrant, strong taste, and sweet back", which was listed as a tribute in the Tang Dynasty, and is known as "the outstanding representative of China's high-end green tea".
(Yuanling Landscape)
Industry is the core carrier of rural revitalization. In recent years, in the process of building the tea industry and helping agricultural poverty alleviation and rural revitalization, Yuanling County has played a set of "combination fists" to promote the high-quality development of the county's tea industry and lay a solid foundation for rural revitalization.
In terms of policy support, Yuanling County has taken the tea industry as the "No. 1 industry" of the county for more than ten consecutive years, and established the Yuanling County Tea Industry Leading Group, the Industrial Poverty Alleviation Leading Group, and the Jietan Tea Geographical Indication Management Office to integrate the county's resources at a macro level and promote the high-quality development of the Jietan tea industry at a high level. Documents and policies such as the "14th Five-Year Plan for the Tea Industry in Yuanling County", the "Five-Year Action Plan for the High-quality Development of the Tea Industry in Yuanling County", and the "Detailed Rules for the Implementation of the Provisions on the Special Fund Awards for the Tea Industry in Yuanling County" have been promulgated, strengthening the top-level design, establishing and improving the development mechanism of the Tea Industry in Jietan County, and the tea industry in the county has developed rapidly.
(Fragrant, flavorful, sweet Jietan tea)
In terms of brand building, Yuanling County strictly controls the "pass" such as brands and trademarks, strengthens brand building, and the county's famous green tea has unified the "Jietan Tea" brand, and 32 enterprises have authorized the use of Jietan Tea trademarks, and built a multi-level trademark system of "Xiaoxiang + Jietan Tea + Enterprise Trademark", and Jietan Tea has won 48 provincial, ministerial and national product honors. At the same time, it actively creates special festivals such as jietan tea ecological tea cultural tourism festival and rural tourism festival, and the brand awareness of jietan tea continues to rise.
(Uniform logo of Jietan tea)
In terms of market development, Yuanling County has established "Tiandiren" three-network distribution channels, actively built a trading platform, built a professional tea wholesale market in the south of Yuanling County, mainly attacked Huaihua and Changsha, and gradually expanded to the national market, opened more than 600 Jietan tea image stores in Beijing, Zhuhai, Dongguan, Urumqi, Jiujiang and other places, and innovatively used scene marketing, O2O marketing, APP marketing, live marketing, self-media marketing, micro-business distribution and other methods to greatly improve the sales coverage, accuracy and influence of Jietan tea.
(Tea rhymes yo-yo)
In terms of scientific research and innovation, Yuanling County highlights the main advantages of green tea, taking into account the development of black tea, black tea and white tea. In the form of "please come in, send out", in cooperation with Hunan Agricultural University and Hunan Provincial Tea Research Institute, tea technology training is carried out irregularly every year, more than 1500 people are trained every year, and a large number of tea plants and tea craftsmen have emerged, thus ensuring the steady improvement of the quality of Jietan tea. At present, it is jointly building the Hunan Jietan Tea Engineering Technology Research Center with Hunan Agricultural University, and will carry out research on variety breeding, technical research, composition analysis, standard system, tea culture mining and other topics.
(Yuanling County standardized tea garden base continuously into pieces)
Nowadays, Yuanling County has formed a base distribution pattern of organic tea corridors along the two sides of the Yuanshui River, along the Tea Horse Ancient Road, with an organic tea garden certification area of 50,000 mu, focusing on creating 50,000 mu of tea main production townships and 50,000 mu of tea professional villages, and the tea industry has become a pillar industry of agriculture in Yuanling County. One data and one achievement after another have jointly painted a "happy picture" of the high-quality development of the tea industry in Yuanling County and the revitalization of the countryside.
<b>The leader leads</b>
<b>Many measures have blown up a "green whirlwind" to help farmers</b>
"In the past, this was a barren mountain full of weeds, but in 2013, we transferred these wastelands to grow tea for the company." Yin Yuanying, a villager in Qianqiutian Village, Maxipu Town, said. "Now, the company has planted tea and asked us to help her manage it, just like building a 'green bank' in our village, and the villagers are very happy." This "green bank" is a 300-acre standardized demonstration tea garden base built by Hunan Yuanling Jietan Tea Industry Co., Ltd. since 2013.
(Jietan Tea Processing Workshop, Photo by Lu Pingqing)
As a provincial-level leading tea enterprise, since 2013, Yuanling Jietan Tea Industry Company has developed 1,000 mu of core tea gardens, and by the end of last year, it has achieved a comprehensive output value of 26 million yuan. Every year, the company drives 350 people from surrounding villages (residents) to engage in the tea industry through tea garden cultivation, fresh leaf picking, tea processing, material transportation, etc., including 320 tea picking workers, with a per capita income of 120 yuan to 150 yuan / day; 30 seasonal production workers, per capita income increase of 20,000 yuan / year, which not only meets the employment of local people at the doorstep of the home but also promotes the sustainable local economic benefits. Over the years, through the cultivation of tea in the wilderness, nearly 1,300 poor villagers who have been established in Lika have been driven out of poverty and become rich.
A tea enterprise, thriving in a village, bringing invigorating one side of the economy, and bringing the rich side of the people, is not an isolated case in Yuanling.
(Tea industry becomes the pillar industry of Yuanling Huang Tingbo)
Relying on enterprises and cooperatives, Yuanling County has explored various interest linkage mechanisms such as the entrusted development model of poverty alleviation industry projects, the development mode of "company + poor households", the model of "company + base + poor households", the model of "company + professional cooperative + poor households + market", such as a "green whirlwind", which has set off a climax of poverty alleviation and prosperity of poor households, and fully activated the endogenous development momentum of rural revitalization.
"The tea industry has made an important contribution to farmers' poverty alleviation and well-off, and has also laid a solid foundation for entering the revitalization of rural areas, which is inseparable from the support of enterprises." Zhang Ganfa, president of the Huaihua Tea Industry Association, said.
(Tea farmers are busy picking tea, Photo by Lu Pingqing)
At present, there are more than 120 tea-related enterprises and cooperatives in Yuanling County, including 3 provincial-level leading enterprises and 11 municipal-level leading enterprises. Yuanling, which achieved poverty alleviation in the county in 2020, has driven 1522 poor households and 5436 poor people out of poverty through the "company + poor households" model; a total of 2438 poor households, 8543 poor people have achieved stable poverty alleviation through the sale of fresh leaves; and 508 poor households in the county have been driven out of poverty through the shareholding dividend model, and 1436 poor people have been lifted out of poverty.
Through the dance of leading enterprises, Yuanling County has made small tea into a large industry, and tea has become a "golden leaf" that drives local villagers to get rich, which has written the most vivid footnote for Yuanling County's poverty alleviation, and has injected a source of power into the seamless connection between poverty alleviation and rural revitalization, truly realizing the unity of people's wealth and ecological beauty.
(Thousand Years of Tribute Tea Fragrant Miles)
Tea brigade fusion
New engine runs out of revitalization "acceleration"
Passing through the world's first pass - Chenlong Pass, overlooking, the mountains will be the ridge ridge tea garden in the arms, full of lush greenery; by the ear, the clear creek flows freely in the valley, a retro train accompanies the shore, tourists or take a nap on the wind and rain ancient bridge, or flutter in the Wupeng boat, or stop in the green tea garden, the laughter echoes between the mountains and rivers. This is the Chenlongguan Tea Brigade Fusion Industrial Park located in Jietingyi Village, Guanzhuang Town.
(Aerial view of Chenchen Longguan Tea Brigade Fusion Industrial Park, photo by Xie Wangdong)
"There are more people here on holidays and weekends, receiving thousands of people every day, and now Chenlongguan has become the 'new favorite' of rural tourism in Yuanling." Zhang Xiaofeng, secretary of the party branch of Jietingyi Village in Guanzhuang Town, said happily.
Don't dare to think, "the roosting birds do not dare to go down, it is rare to walk in the disciples", which was once a true portrayal of Jieting Yi Village. Not only is the location remote, but also the agricultural economic structure is single, the peasant income is meager, it is a key poor village, and there are 102 households and 411 people in the poor households.
Guanzhuang Town, which was once the old station of the Southern Tea Horse Ancient Road, is the main tea producing area of Yuanling Jietan, and Chenlongguan is the main production area of Guanzhuang Town. In view of this, promoting the infiltration and integration of the tea industry with culture, tourism and other industries, cultivating new industries, new formats and new models, uniting agriculture with agriculture, and integrating development have become the "golden key" for Yuanling County to achieve rural revitalization.
(Photo by Zhang Guihua of Chenlongguan, who integrates tea tourism)
In recent years, the Yuanling County Party Committee and the county government have used Chenlongguan as a model point for Jietan tea, a demonstration point for rural tourism, a model piece for the integration and development of one, two and three industries, and a demonstration area for industrial precision poverty alleviation, renovating the Guanlou Building, renovating the post road, repairing the new corridor bridge, expanding the tea garden, building a new sea of flowers, and adding a bridge stack... It has become a national AAA-level scenic spot, and tourists from other places have come to visit. More and more people in Jieting Yi Village are also eating "tourist meals", and Huang Xiandong is one of them.
(Tea industry and rural tourism are integrated, photo by Xie Wangdong)
In 2017, Huang Xiandong, who was working outside the home, heard that he wanted to build a tea garden, so he returned to his hometown and gave all 6 acres of his family's land to the dry hair tea industry. Last year, he opened a farm at home, and operated entertainment projects such as swings and cruise ships, and when the business was good, it was more than 1,000 yuan a day.
"The company gives us a subsidy of 300 yuan a year and an acre, and nothing matters." When guests come to the house, they cook, and they are comfortable with their own dishes and bring their grandchildren. "Huang Xiandong, 62 years old this year, has a happy face.
(10,000 acres of tea garden verdant dripping Xie Wangdong photo)
Today, the chenlongguan industrial park, which covers an area of 17 square kilometers, covers an area of more than 10,000 mu, and has become a composite leisure and holiday tourism area integrating jietan tea industry and rural tourism. In 2018, Jieting Yi Village achieved poverty alleviation in the whole village. In 2020, the dry hair tea industry will achieve a total tea output value of 58 million yuan and a tax revenue of more than 1.64 million yuan, and was identified by the Hunan Provincial Poverty Alleviation and Development Office as "the first batch of provincial poverty alleviation leading enterprises in Hunan Province". "The next rural revitalization, as an enterprise, we are even more obligated." Zhang Yuanyuan, chairman of Hunan Guanzhuang Ganfa Tea Industry Co., Ltd., said. A piece of tea has opened up a new pattern of integrated development of tea industry, tea culture and tea tourism.
(Jietan Tea Museum, photo by Xie Wangdong)
"The integrated development of tea tourism not only promotes the increase of farmers' income, but also lays a solid foundation for promoting rural revitalization, rural governance system and modernization of governance capabilities, so that the masses can have a better sense of achievement and a more sustainable sense of happiness." Zhang Qingmin, director of the Yuanling County Tea Office, said so.
In order to consolidate the results of poverty alleviation, boost rural revitalization, and accelerate the high-quality development of the tea industry, Yuanling County recently formulated the "Five-year Action Plan for the High-quality Development of the Tea Industry in Yuanling County", proposing that by 2025, the total area of tea gardens in the county will reach 200,000 mu, the annual output of tea will reach 30,000 tons, and the number of annual tea travelers will reach 2 million person-times, achieving the development goal of more than 5 billion yuan in tea tourism income.
(Menghu Tea Garden where tea can be picked and fished, photo by Xie Wangdong)
You listen! The long history of the Jietan Tea Museum is resounding, playing the strongest sound of the times;
You see! Above Menghu Lake, fish and tea are dancing with the wind, interpreting the great beautiful music of integrated development;
You taste! Millennium tribute tea is revealing the new fragrance of rural revitalization and depicting a new chapter of happy life.
[Editor-in-Charge: Listen to The Week]
[Source: New Hunan Client]