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Yuanling Jietan tea became the protagonist Of picking tea leaves on Beijing's "colorful Xiang Tea" large-scale publicity and promotion activities were launched

author:Huaihua News Network

Huaihua News Network News On the morning of October 17, the large-scale publicity and promotion activity of picking tea leaves on Beijing's "Colorful Xiang Tea" was launched in Shaoshan, the hometown of the great Mao Zedong, and Yuanling Jietan Tea was used as the general title, and Ren Ren did not let him become the protagonist of this publicity and promotion activity.

The electronic screen scrolls to play the Jietan tea promotional video; the background wall is played with two logos of Jietan tea and the host event; the 10 Xiang tea image display boards standing at the front desk are Jietan tea; the guest table is placed on the Jietan tea album; the guests drink the newly brewed Jietan tea; the first support activity signed and received the flag is Yuanling County, the origin of Jietan tea; on behalf of the "colorful Xiang tea" on the stage to promote the development of the hometown tea industry is still Jietan tea people.

Tea ancestors are in Hunan, and Sanxiang is famous for tea. In recent years, under the vigorous promotion of provinces, cities and counties, the development momentum of Hunan tea industry is good, and a large number of famous teas represented by Yuanling Jietan Tea, Anhua Black Tea, Baojing Golden Tea, etc. have come to the fore, green, red, black, yellow, and white are all in unison, and the "colorful" shines, the United States and the United States are in common, and it is a good industry for poverty alleviation and rural revitalization, strong peasants and rich people, and blowing chaff and seeing rice.

In the 1960s and 1970s, a song "Picking Tea leaves to Beijing" was full of the voices of hundreds of millions of people who loved the great leader and sang throughout the country. Entering the new era, Xiangcha went out of the mountains, set off again, all the way to the north, to present a gift to the centenary of the founding of the party into Beijing. More than 10 Xiang tea producing counties, within 3 months through Changsha, Wuhan and other stations, along the road to promote the promotion of many Xiang tea brands, tell the story of Xiang tea, matrix promotion, promote industrial upgrading, to achieve high-quality development of Xiang tea.

Yuanling environment is good, and the mountains and rivers are rich in famous tea. Since the Tang Dynasty, Jietan tea has always been revered as a tribute, and among Chinese green teas, it has long been famous and has the reputation of "outstanding representative of China's high-end green tea". Jietan tea has won international and domestic gold awards for many times, and has been listed in the national geographical indication protection products, hunan famous trademarks, China's excellent tea regional public brands, hunan province top ten agricultural regional public brands, hunan province top ten famous tea.

Yuanling is proud of tea and has been rated as one of the top 100 tea counties in China, the top ten ecological tea producing counties in China, the hometown of China's famous tea, and the top ten tea counties in Hunan Province. In the past 10 years, the leading group of Yuanling County and the tea people in the county have served one term after another, focusing on Jietan tea as the "No. 1 industry" with heart and affection, and guaranteed from the aspects of organizational system, industrial policy, and financial support, with obvious benefits.

In 2020, the tea planting area in Yuanling County will reach 160,000 mu, with an annual output of 13,000 tons and a comprehensive output value of 1.8 billion yuan. The development of more than 120 tea-related enterprises and cooperatives, more than 120,000 people participated in the tea industry, has driven 5,216 households and 18,357 people out of poverty, and the average annual income of the poor population is 800 yuan, becoming the leading industry in the county's poverty alleviation.

"Ten acres of rich households, a thousand acres of rich villages, ten thousand acres of rich townships, one hundred thousand acres of rich one county, the tea industry drives employment, and solves the big problem of poverty alleviation and income enrichment." Yi Zhonghua, deputy secretary of the Yuanling County Party Committee and acting county magistrate, said in an interview with the media on the day of the launch of the activity that Yuanling actively supported and participated in the publicity and promotion activities of picking tea leaves in Beijing, which is to enhance the brand influence of Jietan tea, expand market sales, accelerate the integration of the tea tourism industry, benefit the people, consolidate the results of poverty alleviation, and help rural revitalization. (Deng Yongsong, Li Jinzhong)