Jiangsu university admission letters are amazing! Let's see which one is stronger in creativity

With the opening of the admission stage of the 2020 college entrance examination, the university admission letters that candidates are most looking forward to have been "unveiled".

The admission letter is the "first impression" given by the university to the students, and many colleges and universities have carefully crafted it with enough thought. These "ready to go" admission letters are not only "full of appearance" and "literary and artistic style", but also contain strong warmth and expectations.

【Nanjing University】

Noble and elegant purple gift box, souvenirs of phnom penh roses, three layers of unique surprises... The highly anticipated 2020 undergraduate admission letter of Nanjing University uses special paper- colored silk paper, which has a noble and elegant temperament of Jiangnan silk texture and presents a texture like a work of art.

The reporter saw that when the "purple and gold door" on the gift box was opened, the first thing that caught his eye was a beautiful illustration "Good Things Near". This poem "Good Things Near" was adapted by Cheng Zhangcan, Distinguished Professor of Jiang Scholar of the Ministry of Education, Director of the Library of Nanjing University, Director of the Institute of Classical Literature, Professor of the School of Literature of Nanjing University, and Doctoral Supervisor of the School of Literature of Nanjing University, and selected eight sentences from the Song Ci, expressing sincere blessings and beautiful meanings. The gold "list" on the left side of the "Purple Golden Gate" comes from the treasured cultural relics of the Nanjing Imperial Examination Museum, and on the right is the nanjing university song.

What is ingenious is that there are four layers under the gift box, each of which is related to helping poverty alleviation and "bringing goods" for Yunnan.

The first floor is printed with a poem entitled "Sending Blessings to Wen An Zhi ChuXiong Mansion". The Chuxiong in the poem is located in shuangbai County, today's Chuxiong Yi Autonomous Prefecture. Shuangbai County is a key county of national poverty alleviation and development work integrating mountainous areas, ethnic groups and poverty, and since 2013, it has become the target of fixed-point linkage and assistance of Nanjing University. Nanjing University combined the national culture with the elements of the university and created a badge of "Tiger and Tiger Vitality", which has the meaning of "helping students like tigers and adding wings".

The second floor is printed with the poem "Spring Wind". "Spring Wind" means Yunnan with four seasons like spring. Yunnan is rich in cash crops such as sugarcane, but sugarcane sugar will also produce a large amount of bagasse waste after sugarcane is made. The cadres of Nanjing University in Western Yunnan have used their brains to open up new ideas for sugarcane fried sugar, sugarcane leaves for green storage feed, and bagasse papermaking. In the gift box, Nanjing University used bagasse paper and a Yunnan specialty, Phnom Penh roses, to create a unique souvenir for the students.

The third floor is printed with Lu You's poem "Reading". The feelings of home and country revealed in the poems are in line with the spirit of Nanjing University's century-old and contemporary breathing and common destiny. On this floor, Nanjing University prepared a unique interactive ceremony for the students who received the notice: picking up a beam of light and digging into the cracks of the film painting can illuminate the smiling faces and dreams of children in the mountains of Yunnan.

The fourth floor is printed with "Zhuangzi Getaway". It carries the unbridled imagination of the ancestors Wang Yang, and also shows the lofty pursuit of "no self, no merit of gods and men, and no name of saints", and pins on Nanjing University's ardent hope that students will become participants, founders and beneficiaries of this great era.

Nanjing University also "brings goods" for flowers in Yunnan. The flowers come from a poor county, Nanhua County, Chuxiong Yi Autonomous Prefecture, Yunnan Province, which means "beautiful place in the southwest". The flowers are the freshest and most natural seasonal cut flowers in the region, such as: roses, lilies, carnations, orange stems, sunflowers, multi-headed chrysanthemums, multi-headed roses, lover's grass, yellow warblers, eucalyptus leaves, etc. The purchase method is very simple, sweep the QR code on the admission letter to "place an order" and help Yunnan.

The change in the admission letter reflects the change in the thinking of high recruitment. Colleges and universities have taken pains to design admission letters, and paper-cutting, seal engraving, calligraphy, etc. have been integrated into it, so that students are also full of expectations for the appearance of this first "meeting gift".

【Nanjing Agricultural University】

Nanjing Agricultural University's acceptance letter this year adopts a new box packaging, and the appearance is wrapped in an elegant "Nannong Green" with a frosted texture. "Unknown surprises, everything starts from the moment the box is opened." Fang Gan, director of the recruitment office of Nanjing Agricultural University, told reporters that just like the new students who are about to start a new journey of Nannong, although the university life is full of unknowns, please believe that the road ahead must be full of surprises, this year's admission letter "walk Chinese style", coupled with the sycamore leaf gilded bookmark buckle, creatively using a 360-degree surround view of the full three-dimensional way to present, whether from the perspective of top view, head-up, or surround view, each perspective is amazing.

Fang Gan said that from a bird's-eye view, the notice is the shape of a "star", which echoes the "star" of the main building of the school, implying that the "star" Yao Nannong also wants to tell the new students of Nannong: "Every you are a unique 'Nannong star', the star sea is vast, and you will be brilliant." From a heads-up point of view, the five corners of the "star" respectively present the existing five university departments of the school, and the picture of each department integrates the representative elements of disciplines such as "drone", "blue whale" and "artificial cultivated meat" and the landmark buildings of the school such as the main building, Yifu Building, and library, which fully reflects the characteristics of the school's multidisciplinary coordinated development and the beautiful campus style. From the perspective of looking around, the notice also presents a "circle" shape, which not only symbolizes the fate of the new students and the century-old Nannong encounter, but also blesses the majority of new students to realize their dreams and harvest a complete harvest in Nannong.

【Changzhou University】

The admission letter of Changzhou University, the design inspiration continues the theme of "Gold List Title" last year, and the overall use of positive gold and anti-white two tones, simple and bright, cultural sense and design sense coexist. Xue Feng, deputy director of the Student Work Office of Changzhou University, introduced that this year's series of admission notices is designed by professional designers who have won national and provincial design awards for many times, and the front is designed by the logo of Changzhou University, the related words of "2020 year", the words "New Student Admission Notice", and the content of the school spirit. Among them, the digital "2020" is cleverly inlaid with "Chang" and "Large" seal engravings, yin and yang complement each other, harmonious symbiosis, tradition and culture coexist.

Xue Feng said that the envelope design of the admission letter is full of color as a whole, and the hollow shape of the word "responsibility" of the school motto is printed on the front, which integrates seal engraving, paper engraving and other techniques, and at the same time resembles the flower window of the garden, which will be the beautiful meaning of virtual reality and willow dark flowers on the paper. The envelope combines the landscape elements of the three campuses of Changzhou University on the substrate, divides the space and beautifies the decoration, and skillfully expresses the beautiful scenery of Changda located in the water town of Jiangnan, and conveys the cultural characteristics of Changda. The back of the envelope is printed with the spirit of Chang Da in golden calligraphy, "Courage to Take Responsibility, Pursue Excellence", and the school motto "Responsibility" printed on the front echoes back and forth. "The hollow design on the front reveals a golden notice, and the pull-out design reveals a sense of mystery while presenting a sense of solemnity, giving the notice a rich decorative color. The overall effect is the collision of traditional culture and modern design, and the integration of paper-cutting, seal carving, calligraphy and other decorative methods reflects the multicultural 'great beauty and greatness' everywhere!"

At present, admissions have long been electronic and digital, and the "notification function" of admission letters has been weakened. The reason why this form is still retained by universities is to a large extent to value the special symbolic significance it carries.

【Soochow University】

Soochow University's annual admission letters are designed with the participation of teachers and students, and this year is no exception. "In the early stage, we conducted a audition and received a large number of submissions. On this basis, the acceptance letter is designed by a team of art school students. Jin Ge, deputy director of the Admissions and Employment Office of Soochow University, said that this year is the 120th anniversary of the establishment of the school, and the "customized notice" as an "anniversary commemoration" is also full of characteristics - the multi-layered hollowed out Dongwu Gate, the ginkgo biloba leaves create a century-old Suda cultural charm; the elaborate Suzhou-style flower windows, the hot stamping elements are full of Jiangnan water town style. It is like a window, but also like a key, but also hides a gift from Su Da - the custom element dedicated to the new students in 2020 is the special "20". On the red envelope, 9 elements related to the university building and the celebration are presented in the eye-catching "120", the anniversary number of the university. Jin Ge said, "Can't wait to see the real face?" Apply for Soochow University and take it!"

"Nanjing University has actively broadened the thinking of poverty alleviation work in 'fighting a precise battle against poverty' and deepening the designated poverty alleviation work, striving to innovate the poverty alleviation work model, continuously enriching the poverty alleviation work methods, and establishing a set of 'three-dimensional production and marketing docking' poverty alleviation model." Li Hao, deputy director of the Student Affairs Department of Nanjing University, said that NTU was one of the first universities to participate in the two programs of the "China Youth Volunteer Poverty Alleviation Relay Program Graduate Student Support Group" and the "College Students Volunteer Service to the West Program". This year, Nanjing University and Tsinghua University and other six schools jointly launched the "Chunlin" anti-epidemic student assistance action, providing academic improvement, policy consultation and hardware assistance to 198 middle schools and 2871 high school students from the implementation area of the "National Special Enrollment Plan for Poor Areas". (Wang Tuo, Yang Pinping)