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"Fancy" University Admission Letter: Cherish the "Fancy You" | boils

author:Beijing News
"Fancy" University Admission Letter: Cherish the "Fancy You" | boils

Soochow University 2021 Admission Letter.

Wen | Ding Hui

Not long after the college entrance examination, the examination results of various provinces have been announced one after another, and at the time when students volunteer, many universities have released the latest version of the admission notice in 2021.

On June 27, Nanjing University of Aeronautics and Astronautics released a new version of the 2021 admission notice, sending a blind box with a flying machine badge, which also attracted the attention of many netizens.

In addition to the "blind box" admission letters that keep up with the trend of the times, many universities also insist on spending time on design.

The design of the hollowed-out gilded, "starry" Rob, accompanied by the abstract of Chen Jiageng's speech, the handwriting of Master Lu Xun and Chen Jingrun, this is the admission notice of Xiamen University's centennial celebration; the admission letter of Soochow University is a window; the admission letter of Shanghai University sends a key - the core of the future; the admission letter of Tongji University has the instructions of the school leader; the admission letter of Southeast University designs a luminous style window; the notice of Nanjing University adopts multi-layer deconstruction with "exploring the universe as the theme", and each floor has surprises. Turn off the lights to see the sea of stars...

"Fancy" University Admission Letter: Cherish the "Fancy You" | boils

Nanjing University 2021 Admission Letter.

It can be said that each of these university admission letters that have been released has brought people a lot of surprises. In fact, not only this year, in previous years, all kinds of whimsical university admission letters have repeatedly appeared on social platform hot searches, such as the 2019 Jingdezhen Ceramic University Ceramic Plate Admission Notice, and the 2020 Nanjing University "Deluxe Edition" Admission Notice has the function of bringing goods for poor areas...

It is believed that in the future, the admission letter will become the "show" of major universities. The "competition" of admission letters of various universities is bound to cause a new wave of discussion.

For the students who have successfully "landed" after some hard study, the carefully produced admission letters of major universities are more like "greeting cards" for years of youth struggle. Although it has not yet entered the school gate, the university has successfully rooted a sense of pride and belonging in the hearts of students.

The school's intentions can also get feedback from students. This can be seen from the fact that after the student receives the admission letter, he cannot suppress his pride in "posting" the admission letter on the social platform, and this kind of "show" can of course have.

"Fancy" University Admission Letter: Cherish the "Fancy You" | boils

Xiamen University, Nanjing University of Aeronautics and Astronautics, Harbin Institute of Technology 2021 New Edition Admission Letters.

In addition to the transmission of information, the university admission letter has the function of aesthetic dissemination and collection. In the design of the admission letter, each shows its own magic, highlighting the historical background and humanistic feelings of major universities.

For such admission letters, public opinion also has different voices. Some netizens believe that the current college admission letter is designed to be "fancy" and is also a kind of "inner volume".

Of course, this is not an "inner volume", but the increasing awareness of universities that admission letters are in a sense a "business card" that re-presents the image to students and society, and the "business card" of the school cannot be ambiguous. Therefore, the outside world should not simply use the word "bells and whistles" to erase the intention behind the school.

In the final analysis, colleges and universities spend time on the design of admission letters, which can not only enhance the image of the school, but also strengthen the sense of ceremony, honor and belonging of students entering the university, and have collection value, why not enjoy it?

□ Ding Hui (Media Person)

Editor: Chen Jing Intern: Ye Kehui Proofreader: Liu Jun

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