Recently, the course of "Sany Internationalization Strategy" of Sany Group's international management class was grandly launched, and 22 first-level department heads and key employees from the international headquarters, R&D management headquarters, and the international system of each business department participated in the training.
Xiang Wenbo, director of Sany Group and president of Sany Heavy Industry, attended the event and gave a lecture, and he encouraged all the trainees to reach a "Trinity International Consensus", pay more attention to service, channels and digitalization, defend the honor with "three first-class", and contribute a world-class brand to the Chinese nation at an early date.
During the period, Xiang Wenbo said, "According to the development of self-operated areas in recent years, we have concluded that the quality of Sany's products has reached the strength of entering the global market. He pointed out, "If the first equipment export of Sany is based on sales, then the second product depends on service." ”
To this end, Xiang Wenbo asked all trainees to form a "Trinity international consensus", set a clear goal, pay more attention to channel construction and service improvement, and vigorously promote the digitization of marketing services, create a global agent network, and let a better product experience reach all customers and markets.
"Internationalization is sany's honor battle, which is related to sany's vision and dream of contributing a world-class brand to the Chinese nation." Xiang Wenbo stressed that "the improvement of China's international influence also needs to rely on high-quality products to achieve." The applause sounded, and the emotional speech deeply inspired every student present.
According to reports, the international management class is planned and organized by sany heavy industry international headquarters, aiming to cultivate a group of national manager candidates with international vision and business excellence, and support the rapid development of sany internationalization.
There are 23 trainees in the management class, and up to now, it has focused on training courses such as competitive strategy, marketing management, organizational behavior, and brand communication.
Xu Qingwei, Director of Sany Heavy Industry International Headquarters, Tang Jianguo, Deputy Director, Zhu Jinsong, Deputy Director, Liu Wei, General Manager of The International Marketing Company of the Heavy Lifting Division, Deng Wenxu, General Manager of the International Marketing Company of the Heavy Equipment Division, Tang Weibin, General Manager of the International Marketing Company of the Port Machinery Division, and Zhang Jian, Deputy General Manager of the International Marketing Company of the Pumping Division, attended the training.