On the afternoon of September 28, the District CPPCC held a special meeting to discuss and discuss the topic around "launching the characteristic brand of integrated development of Qinhuai cultural and tourism businesses".
Zhang Tai, deputy secretary of the district party committee and mayor of the district, Lu Jie, deputy district governor, leaders of the district CPPCC committee; responsible comrades of the district cultural and tourism bureau, the commerce bureau, the Xinjiekou management committee, and the scenery belt management committee; the secretary general of the district CPPCC committee, the director of the office (research office), the director of the special committees, and the deputy director of the office; the directors (responsible persons) of the cppcc working committees of various neighborhoods; and some district CPPCC members, think tank members, and members of district party groups attended the meeting. He Suyu, chairman of the CPPCC Regional Committee, presided over the meeting.
At the meeting, the District Bureau of Culture and Tourism, the Bureau of Commerce, the Xinjiekou Management Committee, and the Scenery Belt Management Committee gave a comprehensive briefing on the relevant work; Yao Guozhang and 8 other members of the District CPPCC Committee, members of think tanks, and members of party groups made key exchange speeches; and Lu Xiaoyan and other members, members of party groups, and some street CPPCC working committees made written exchanges.
Professor Yao Guozhang said: Qin Huai plays a very important role in Nanjing's grand goal of creating an international consumption center city, and must proceed from its own development conditions, build on its strengths and avoid weaknesses, exert efforts from multiple parties, and work together to promote it. To this end, it is recommended that the construction of the core bearing area should be regarded as a strategic opportunity for the economic and social development of Qinhuai District, in line with the actual development of Qinhuai, precise force, polishing the Qinhuai food signboard, attracting domestic and foreign tourists; to create a unique experience place of "World Literature Capital", highlighting the international influence of Qinhuai culture, deeply excavating the potential of night economic development, cultivating a new direction of international consumption, and creating a new highland for international cultural tourism.
Member Xu Wenyong held that at present, the cultural tourism consumer market is no longer an era that is simply determined by the flow of people, and "traffic + conversion rate + conversion level" is the key factor determining the high-quality development of the cultural tourism industry. To this end, it is recommended to do a good job in top-level design, strengthen policy guarantees, fully excavate and integrate the unique advantageous resources in the region, deeply dock with the digital industry, rely on the prosperity and development of the two poles of culture and commerce, promote the upgrading of the tourism industry, accurately plan the Mendong area, take the pedestrian street as the center, and link with the three commercial complexes to create a night economic industrial chain integrating "night tour", "night entertainment", "night shopping", "night supper" and "night stay".
Comrade Liu Rong said: The declaration of the Qinhuai River as a world cultural heritage can promote the protection of the Qinhuai River heritage, reveal and display the outstanding universal value and deep cultural characteristics contained in the Qinhuai River heritage and pass it on to future generations, and at the same time, the application for heritage can also bring the energy level of the tourism brand to Qinhuai, become a new business card of Qinhuai's image, and promote the continuous increase of tourists and the sustainable development of the tourism economy. To this end, it is recommended that the application for the cultural landscape of the Qinhuai River be included in the development plan of Qinhuai District of Nanjing City, forming a joint force for the overall promotion of the whole city and accelerating the application for heritage.
Member Liu Jing proposed: In the new period, it is necessary to continue to give full play to the exemplary and leading role of Qinhuai District, develop and make good use of the historical and cultural resources of "one city and one river", and create a series of high-quality cultural projects of the Grand Canal with Qinhuai characteristics. To this end, it is recommended to actively call for local legislation and regulations to promote the construction of the "Grand Canal Cultural Belt"; sort out and clarify a number of key high-quality cultural projects currently being developed along the Qinhuai River and will be listed in the future, and implement the pre-work process of archaeological exploration; strengthen the rational control of ecological space along the Qinhuai River, formulate an industrial catalog that prohibits and restricts development; collect traditional culture, historical relics, classic tourism resources, documents and archives, and social development witnesses along the Qinhuai River Historical and Cultural Scenery Belt, and do a good job in in-depth census 2. Identify and supplement the registration work, and establish a management system for the cultural heritage list and archives of the Qinhuai River.
Member Zhang Qian said: In order to speed up the upgrading and overall construction of the Xinjiekou commercial circle, it is recommended to attach importance to visual design, fully stimulate creative vitality, and organically integrate international fashion elements with Nanjing creativity; dig deep into the "YOUNG attitude" of the business district, introduce international or single-type fashion events, integrate the IP resources of existing large-scale commercial bodies, and create a unique big IP in the business district; take root in the cultural label of "Reading Nanjing", and through activities such as reading festivals, intangible cultural heritage displays, cultural and creative performances, and food festivals. Further strengthen the cultural temperament of the business district; strengthen the all-round application of digital empowerment of the business circle, reflect the sense of science and technology in the business district from shopping, accommodation, leisure, transportation and display and other aspects; organize a team of experts to participate in the overall upgrading of the business district to achieve multi-district linkage.
Member Bian Xiaohong proposed: To build a digital cultural and entertainment industry cluster with film and television creation and performance as the core in the southern new city, it can superimpose various element resources, highlight the positioning of super headquarters, and be more in line with policy orientation, industry trends, resource endowments, and consumption upgrades. It is recommended to introduce digital film and television, science and technology, and e-commerce enterprise headquarters to drive digital content production, through cloud art festivals and urban catwalk shows, to create a new space for international consumption center urban experience; make good use of new media resources in Ningbo to build a new media headquarters base cluster; use university resources and industry-university-research sharing platforms to attract and retain more innovative talents.
Member Shan Haibing suggested: In order to promote the successful creation of small theater space, form a cluster development trend, and release the consumption momentum of cultural and tourism businesses, it is recommended to use a large number of high-quality, different types of performance content that meets the needs of differentiated viewing to support and highlight the brand characteristics of "Qinhuai Opera"; use online diversified communication means to attract people; develop dramas, plays, fields, viewing experiences, and cast members as IP, and open up diversified "small theater" profit channels.
Member Yang Mu proposed: It is recommended to learn from the "urban memory" model in Montreal, Canada, to create Qinhuai's "urban memory", through the application of new technologies, the integration and innovation of culture, art and science and technology, to create the representative story points and experience points of the city that are excavated and refined, and to effectively transform the story line into a product line, tourism line, consumption line, and communication line, form a strong urban attraction, build a region-wide linkage consumption cycle system, and create an international consumer center city core area with extensive influence.
Li Huizhen
Yuan Shenghan
Yu JianFeng
Lu Jie had interactive exchanges with members Li Huizhen, Yuan Shenghan, and Yu Jianfeng, responded to the committee's concerns about the construction of private museum venues and the integration and utilization of cultural and museum exhibition resources, and briefed the committee members on the next step of planning, construction, and development of cultural and expo venues in our region.
After conscientiously listening to everyone's speeches, Zhang Tai pointed out that the cppcc committee members' selection of topics for this special topic meeting was accurate, very targeted, and very meaningful; the quality of the speeches made by the cppcc members was very high, which showed the members' feeling of performing their duties with development as their own responsibility; the members made suggestions and suggestions on the development issues that the whole region is most concerned about, which embodied the in-depth grasp of the cppccists' "dissecting sparrows," pointed out the problems to the point, and made concrete and feasible suggestions. Zhang Tai said that the district government will conscientiously study, fully absorb and adopt the opinions and suggestions of the committee members, and apply these achievements to specific work.
Zhang Tai stressed that in the integration and development of culture, tourism and business, the following three points need to be achieved:
1
Prepare a high-level plan
It is necessary to adhere to the guidance of high-level planning, improve the degree of organization of the integration of culture, tourism and business, better connect resources and integrate forces, and make planning play the greatest role.
2
Grasp the three benchmark projects
The first is Xinjiekou "China's First Commercial Circle". Make every effort to promote major projects such as jinling central ring and AVIC science and technology city, enhance the development level of Xinjiekou commercial circle, and further expand the brand of "China's first business district". The second is the Confucius Temple Zhonghua Gate area. Fully integrate the tourism and cultural resources outside the west gate of the east gate of the gate, open the route of the inner Qinhuai River West Wuhuali, promote the east extension of the mendong area and other projects, do a good job in the construction of projects such as "WenheYou", and continuously enhance the influence of the Confucius Temple Zhonghuamen area. The third is the southern new city area. Accelerate the planning and construction of a number of cultural and creative projects in the southern new city, including China's Second Historical Archive, the Palace Museum of Cultural Relics moved south, etc., vigorously develop cultural and creative industries, and form a good pattern that echoes the integrated development of cultural and tourism merchants in Xinjiekou and Confucius Temple.
3
Build several heavyweight brands
It is necessary to take culture as the core, rely on superior resources, and adopt innovative means to create heavyweight cultural brands such as Confucian culture and imperial examination culture.
Zhang Tai stressed that to do a good job in the integration of culture, tourism and business, it is necessary to strengthen measures to strengthen safeguards. Grasp overall planning, do a good job in internal overall planning and horizontal integration in the organizational structure; build a platform, set up a good use of various platform carriers, and promote deep integration; build funds, the government strengthens guidance, and gives full play to the role of the market; strong guarantees, giving support in policies, inclusive and prudent supervision, credit system, rights and interests protection, cultural and scientific and technological services, etc.; do demonstrations, effectively enhance the sense of urgency, and comprehensively promote the implementation of various measures in combination with points and aspects.
When presiding over the meeting, He Suyu pointed out that this special meeting is the most important meeting of the whole year in addition to the plenary meeting of the CPPCC at the beginning of the year. The meeting was strongly supported by members of the CPPCC District Committee, members of think tanks, and members of party groups, and a total of 37 exchange speech materials were collected, the most in the past few years, of which 8 materials were used as the key speech materials of the conference, and the other 29 materials were selected for written exchange. The exchange speeches of the eight members were well prepared and had unique insights, including systematic research on the integration of culture, tourism and business, the construction of the core bearing area of the international consumption center city, and the in-depth study on the construction of the "one city and one river" boutique project, the upgrading and overall construction of the Xinjiekou business district, the IP creation of "Qinhuai Opera", the breakthrough research on "urban memory", the construction of the super headquarters base in the southern new city, and the forward-looking research such as promoting the declaration of the Qinhuai River cultural landscape as a world cultural heritage.
This special meeting fully reflects the great importance attached by the district party committee and the district government to the work of the CPPCC, embodies the democratic style of the leaders of the district party committee and the district government and comrades of relevant departments to widely absorb the opinions of the masses and gather the wisdom of the masses, and has achieved the purpose of communicating ideas, exchanging situations, and promoting development together. It is hoped that all CPPCC members will take this special meeting as a new starting point, unify their ideological understanding with Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era and the spirit of the July 1st important speech, further grasp the direction and focus of their performance of their duties, continue to make suggestions and suggestions around "launching the characteristic brand of integration of Qinhuai culture, tourism and business", and make due contributions to the CPPCC to promote the construction of Qinhuai as "a special and refined, the most Nanjing, high-quality, and modern central urban area".
Contributed by: District CPPCC Committee