While the price of Chilean cherries is gradually declining, the ripening time of large cherries in China's winter greenhouse is getting earlier and earlier every year. This year, I just heard that a domestic cherry in a certain place in Dalian has been listed, and I am still a little unconvinced.
However, after consulting some people in the local big cherry industry, it has been determined that there are large cherries ripe for sale, but the current number is very small, and the price has exceeded 400 yuan / catty, which is also very expensive. Some people in the industry of big cherries told me that Dalian's greenhouse cherries can already be matured and listed before the Spring Festival, and more greenhouse cherries will be listed at the end of this month. A few years ago, Dalian greenhouse cherries were listed early enough at the end of February, and now the breakthrough has been listed before the Spring Festival, which can be said to be a big technological breakthrough.
The dalian greenhouse cherries currently on the market should adopt greenhouse cultivation modes such as aerosol cultivation and hydroponics. The price of imported cherries has fallen from 60 yuan / kg to 30 yuan / kg, when 30 yuan / kg of cherries and 400 yuan / kg of domestic greenhouse cherries are placed in front of consumers at the same time, will someone buy 400 yuan / kg of large cherries?
Or in other words, what is the good thing about the greenhouse cherries of 400 yuan / kg? Why can it be sold at such a high price? This may be the doubt of many consumers.
<h1 class= "pgc-h-arrow-right" > greenhouse cherry in the crack</h1>
Before China has not imported cherries, greenhouse cherries have always been the "fragrant food" in China's winter, at that time, don't say that cherries are free, many people may not have heard of "winter cherries". At that time, some greenhouse cherries could sell for a terrible 800 yuan / catty, which was a real sky-high price fruit.
But as there are more and more greenhouse cherries, the price of large cherries in winter is also gradually declining. In recent years, it has been hit by the price of imported cherries, and the greenhouse cherries are currently in the cracks. Later, there were large open-air cherries with lower production costs and lower prices; in the past, there were imported cherries.
The image is independent of the body text, only the illustration
This year, Chile's imported cherries are more ruthless, and the price has dropped to 30 yuan / catty. In this way, how much greenhouse cherries sell, I am afraid it is impossible to occupy the mainstream market. The earlier the greenhouse cherries ripen, the higher the corresponding production costs, and the production cost determines that the greenhouse cherries cannot fight a price war with imported cherries.
Imported cherries can sell for 30 yuan / catty, and greenhouse cherries are more difficult in the early stage. That is to say, the production of greenhouse cherries affects its market price. 400 yuan / kg of greenhouse cherries is the earliest very small amount of products, the follow-up greenhouse cherries will also decline, but I estimate that the greenhouse cherries listed a few years ago should also be around 80-100 yuan / kg, the price will not be lower than imports.
<h1 class="pgc-h-arrow-right" > market position for greenhouse cherries</h1>
In the big cherry, there is always a chain of contempt, before it was the contempt of eating imported cherries to eat open-air cherries, thinking that domestic open-air cherries are not delicious, compared to foreign ones. Nowadays, this public opinion has begun to reverse again, believing that imported cherries have been stored for too long, and domestic open-air cherries are fresher and more delicious.
But in the mutual debate between these two chains of contempt, the greenhouse cherry is always on the sidelines. Few consumers or the media pay attention to greenhouse cherries. The best time to sell greenhouse cherries is this blank period when Chilean cherries are removed from shelves and open-air cherries are not yet on the market. At this time, there are few cherries in the market, and the greenhouse cherries can be said to be solipsistic.
From the perspective of the market, the greenhouse cherry that grabs the morning market has never been a "popular" fruit, but more of a relatively niche luxury fruit. Whether it's in mid-January, mid-February, or mid-March, the greenhouse cherries on the market are in small quantities and don't sell in a large number of supermarkets like cherries.
Small amounts and high prices are a market sales model for greenhouse cherries to survive.
<h1 class= "pgc-h-arrow-right" > the quality of greenhouse cherries</h1>
The quality of greenhouse cherries is artificially controllable, and it depends on the technique of the cultivator. High-quality greenhouse cherries are indeed "good products", but there are also some indiscriminate people.
After the big price reduction of imported cherries, greenhouse cherries can only have economic benefits if they pay more attention to quality. Why would anyone buy a greenhouse cherry that is more expensive than imported cherries?
If it is for the sake of face, don't we value "imported fruits" more in many people? Therefore, just for the so-called face is one-sided. Consumers who choose greenhouse cherries should have two more reasons.
The first is the gap period in the sale of the big cherries we mentioned above. After mid-February, imported cherries are gradually removed from the shelves, and at this time, it is necessary to eat large cherries, and only greenhouse cherries in China can choose.
The second is that greenhouse cherries taste better than imported cherries. If the taste of greenhouse cherries is worse than that of imported cherries, let alone 400 yuan / kg, 40 yuan / kg can not be sold. When there is only one kind of cherries, most consumers are not Gods, they are deceived; when there are many kinds of cherries, consumers are Gods.
Consumers choose greenhouse cherries, greenhouse cherries must come up with a better quality and taste than imported cherries, otherwise a hammer deal, domestic people can not continue.
In short, the pressure of greenhouse cherries in recent years is also relatively large, and it may be that the next greenhouse cherries will discuss more about how to reduce production costs and take an affordable route while improving quality.
What do you think about greenhouse cherries?