On the afternoon of October 25, the first batch of Chilean cherries from China in the new production season in 2021 flew to Shanghai, and these cherries were the first in the country for the first time in the country for Jingdong Fresh and Garces Fruit, the head exporter of Chile. This is the 2021 production season, China's first batch of imported Chilean cherries, which also marks the beginning of the consumption season of cherries in the world's largest market.
China imports more than 85% of chilean cherries, is expected to eat a third of the world's cherries, China is not only the world's largest consumer market for Chilean cherries, but also should be the world's largest cherries consumer market. To a certain extent, China's cherry consumption is a bellwether for international agricultural trade, and it is also the embodiment of China's domestic and international dual cycle to promote global trade.
In the 2020 production season, Jingdong's fresh sales of cherries reached nearly 500 million yuan. This year's production season, Jingdong's overseas direct procurement supply chain continues to strengthen, and in the next year, Jingdong Fresh will directly harvest more than 1.8 million boxes of Chilean cherries, and the overall sales are expected to exceed 1 billion yuan. As of October 22, the effective amount of Jingdong fresh cherry pre-sale increased by 150% year-on-year, which shows that the weather is getting colder, and the fiery red cherry in winter has become the most missed delicacy on the tip of the tongue of the Chinese people.
According to statistics, every winter, 1 in every 10 cherries eaten by Chinese consumers comes from the Garces Fruit system. This year, Jingdong Fresh focused on overseas direct procurement, upstream supply chain, the new season and Chilean Cherry industry leading enterprise Garces Fruit Jizhi for direct supply signing, not only to ensure the advantages of the supply, but also to ensure the quality of excellent, so successfully won the first batch of Chilean unique sources of goods, and in the 11.11 warm-up period during the first pre-sale, launched the first shot of the new production season of Chilean Cherries.
China is the world's largest consumer market for Chilean cherries, and the rapid delivery of the first batch of Chilean cherries highlights JD.com's supply chain capabilities for global direct procurement. Not only that, Jingdong Fresh strictly controls the quality control checkpoint to ensure the quality of each cherry. Jingdong has established a whole-process guarantee system, focusing on multiple pain points such as cherry varieties, specifications, net weight, and quality, focusing on the three aspects of pre-sale, sale, and after-sales, from standard formulation, pre-quality control, warehouse sampling, transportation protection, indicator monitoring, and mysterious purchase, etc., to ensure the landing in an all-round way.
In addition, the epidemic prevention standards are upgraded, Jingdong will do quality control from the Chilean packaging factory - landing port - Jingdong fresh self-operated warehouse triple strong quality inspection, each batch of chelizi receipt must first check three certificates, only nucleic acid test report, inbound goods inspection and quarantine certificate, killing report three complete products, can enter the Jingdong warehouse. And each box of cherries sold on Jingdong Fresh has a traceable two-dimensional code, so that consumers can eat more at ease.
As an important online channel for the supply of fast and high-quality cherries, Jingdong Fresh also continues to pay attention to user needs in product development, based on the in-depth cooperation of overseas direct procurement business, Jingdong Fresh has also developed Jingdong PLUS member-exclusive customized C2M products in the place of origin, that is, THE SCARCE JJJ-level 5KG original box gift box customized by PLUSxDOGA. The product will open pre-sale in December, and while directly hitting the reserve price, it will also have a wealth of pre-sale exclusive rights.
The first batch of cherries arrived in Hong Kong on Jingdong 11.11, Jingdong Fresh launched a value-added activity, from October 31 to November 11 for a total of 12 days, every night at 8 o'clock there will be 200 450g Chilean cherries on the shelves at 11.11 yuan on the shelves. In addition, the purchase of 2.5kgJJJ-level Jumbo gift box can also enjoy a 10 yuan deposit to 50 yuan discount, and there are additional gifts for Jiapeijin kiwifruit to give back to Jingdong fresh consumers.
Jingdong Fresh has always spared no effort to search for "authentic fresh food" in the world, bringing high-quality fresh food to the table of the Chinese people, so that consumers can enjoy the world's delicious food at home.
Edited by Jessie