Invest in Guangweiyuan! Arowana condiment business in the next city, and Haitian mutual copy of the "back road"?

According to Shell Financial News, the Qichacha APP shows that on June 22, Guangdong Guangweiyuan Food Co., Ltd. underwent industrial and commercial changes, and a new shareholder, Arowana, held 75% of the shares. At the same time, the registered capital of the company increased from 149 million yuan to 596 million yuan.

In 2015, Arowana introduced Taiwan's time-honored soy sauce brand "Maruzhuang" and invested 125 million US dollars to establish Maruzhuang Yihai Kerry (Taizhou) Food Industry Co., Ltd. in Jiangsu, integrating the advantages of both parties in raw materials, technology and sales channels, which can produce 160,000 tons of high-quality soy sauce per year, including black bean soy sauce, soybean soy sauce, bean wheat soy sauce and other high-end natural brewed soy sauce. In October 2019, Maruzhuang soy sauce products were officially launched.

In September 2019, Arowana acquired Shanxi Liangfen Vinegar Industry Co., Ltd. Through the acquisition, the company is ready to use the five years to form an annual production capacity of 300,000 tons of solid brewing high-value-added vinegar production capacity and an annual revenue of 18 billion yuan, net profit of 5.4 billion yuan profitability.

After this acquisition, Arowana's condiment business territory is the next city, and the company's condiment product line has covered the main subdivisions of seasoning oil (pepper oil, rattan pepper oil), soy sauce, vinegar, sauce and so on.

As one of the largest agricultural products and food processing enterprises in China, Arowana owns well-known brands such as "Arowana", "Olivilan", "Orchid Flower", "Xiangmanyuan", "Haihuang", "Fengyuan", "Golden Taste", "Ruilong", "Jiejin 100" and so on. Many people do not know that the brand, which accounts for 40% of the country's edible oil market, is not actually a Chinese company, but is controlled by a Malaysian Chinese consortium.

The soy sauce market is growing fast, the gross profit margin is high, the share of market-leading brands is not high, if Arowana can recreate a Haitian, can't the market value double again and easily break the trillion? Specifically, in 2020, Arowana achieved an increase of 14.16% year-on-year in operating income to 194.922 billion yuan, just one step away from the 200 billion yuan mark.

By the end of 2020, Arowana had 5,097 dealers, a net increase of 691 over the previous year, although it was not as good as the 7,051 of Haitian Flavor Industry, but it was somewhat "out of reach" compared with other condiment brands.