(Reporter Chen Xuegen Qingdao report) Sunac Ardor Town and Brand Conference was held in Qingdao Zangma Mountain Li Ning Sports Center. This is the splendid bloom of Sunac China's first independent intellectual property rights and national layout cultural tourism town, the first time that Sunac has spoken to the world after launching the independently developed "Ardor Town" cultural tourism brand, and it is also Sunac's answer to the contemporary beautiful life.
As we all know, Sunac China takes real estate as its core business, adheres to the "real estate +" strategy, and lays out six major sectors: Sunac Real Estate, Sunac Services, Sunac Cultural Tourism, Sunac Culture, Sunac Conference and Exhibition, and Sunac Medical and Health Care. Among them, Sunac Cultural Tourism has now laid out 13 cultural tourism cities, 5 tourist resorts, 43 cultural tourism towns, 9 conference and exhibition centers, and each cultural tourism project fully integrates local cultural characteristics, becoming a landmark of urban tourism and cultural life, leading the consumption trend, and continuously injecting vitality into the development of the urban cultural tourism industry.
Sunac believes that there are two answers to the good life, one in the city and one in the small town of Ardor. This time, Sunac Ardor Town, as a new attempt by Sunac to break through the traditional cultural tourism and real estate model, takes on the mission of "a co-builder of a beautiful city" to gather five industrial sectors of real estate, culture, cultural tourism, service and health care to create an ecology of cultural tourism and a place for a better life. Not only has a beautiful architecture, perfect supporting facilities, but also a "big beauty" living body with richer beautiful connotations, which responds to the contemporary people's yearning for beauty.
In this era, the development of the cultural tourism industry has shifted from the era of factors and models to the era of value standards. Cultural tourism town in order to meet the cultural tourism function at the same time, reshape the emotional value, spiritual value, to achieve the contemporary people's spiritual "homecoming", is the more core breakthrough point, so Sunac put forward the "A TOUR A LIFE", in the name of "Ardor", so that childhood, youth, middle age, old age different stages of life, can be in Sunac Ardor Town to achieve yearning, return to nature, return to family, return to the touch of life, open a new life experience.
Sunac Ardor Town is not only the pioneering work of Sunac's transformation from "high-end boutique life" to a higher-level "beautiful life", but also the forerunner of Sunac Town model. As a cultural tourism town brand independently innovated by Sunac, Sunac Ardor Town is different from Sunac Cultural Tourism City and Sunac Tourism Resort, and its mission is to achieve a better contemporary life and lay out to the whole country.
In Sunac's view, the good life has never been only a form of high-rise buildings, but modern people can also have a more brilliant life and a richer spirit. The town of Sunac Ardor represents another kind of feeling and realization of Sunac for a better life. Gathering the strength of 5 major industrial groups and the layout of 100 billion cultural tourism, each of which is to increase the temperament of "poetry and far away places of an era" and continue to accelerate the dream of living in the landscape and countryside of China's beautiful families. Sunac Ardor Town hopes that it will not only provide a beautiful sojourn life here, but also in the future, with ardor immersive ip tourism experience, provide Qingdao with the perfect solution for overnight tours and sojourn tours, and invite the world on behalf of Qingdao to become the benchmark of China's cultural tourism town and a national cultural tourism destination.
At the same time, Sunac Ardor Town is also an important work of Sunac practicing the identity of a co-builder of a beautiful city. All along, Sunac investment in cultural tourism, culture, conferences and exhibitions, medical and health care, are all real estate-related consumption upgrades, is real estate + a better life. The landing of Sunac Ardor Town promotes "new consumption" with higher quality "new supply", resonates with the same frequency with Qingdao, and grows together, and is also an important way for Sunac to promote the integrated development of culture and tourism, actively explore and cultivate new formats and models of cultural tourism leisure tourism, and help the region to create a model of rural revitalization Qilu and a beautiful rural model, which not only improves the appearance of Zangma Township, revitalizes the rural economy, but also provides employment opportunities for local residents and achieves common prosperity.
Ardor Town to create a full age, the whole life cycle of the yearning for a better life, planning the landscape pastoral, parent-child entertainment, literary and artistic punch card, leisure vacation, healthy care 5 major sections of 100 billion industrial support, so that children return to nature, release nature, young people return to love, the pursuit of art, middle-aged return to life, release pressure, the elderly return to youth, enjoy a healthy and abundant old age life. People are here, returning to a state of simple and intimate coexistence, and the family and the mountains and rivers are interdependent.
If the town is a way of life, then Sunac Ardor Town is the spiritual symbol that carries dreams and energy. First of all, the first impression of Sunac Ardor Town is beautiful, architectural beauty, environmental beauty; secondly, the life function here, the layout of 100 billion cultural tourism, is enough to meet all the living facilities of first-tier and super-first-tier cities, coming here can not only live, live, vacation, but also immersive experience, leisure and entertainment, and more than expected life services, only in the mountains, in the countryside can experience the beauty; finally, Sunac Ardor Town attaches importance to the construction of new consumption scenes, such as Ardor Farm, There are controllable agro-ecological foods, agricultural experience, you can stroll in the Tea Field of Yun Ming Valley, and you can also experience tea picking and roasting tea. Ardor Flower Street has introduced CITIC Bookstore, Wanda Cinema, Jiajiayue high-end supermarket, many internet red buildings, and diversified workshops. In Ardor Huayu, one-stop "tour, play, entertainment, shopping" Tangfeng Ancient Town, not only a variety of food, homestay gathering, but also the White Horse Pavilion, Fantasy Forest and other internet celebrity night tour projects, to achieve an immersive travel experience, not only in material transcendence, but also to make the spirit and emotion will be more abundant, experience the sense of poetry and culture, the sense of happiness of the whole family participation, the exquisite sense of daily life such as eating and living, let people leave the original familiar life, and open a new experience of poetry and far away in Sunac Ardor Town.
After more than three years of ingenious construction, the various supporting facilities of Sunac Ardor Town were fulfilled as scheduled. Today's Ardor is the first flower of Sunac. In the future, Sunac will take Qingdao as the starting point, plan a more ambitious blueprint, and sow different Ardor for different cities. From the first flower to tens of millions, Sunac has the confidence to witness the results of exploration, and also has the confidence to make Ardor Town a model for the entire industry and guide more beautiful life destinations.