(Reporter Chen Xuegen reported in Beijing on the 5th) Since the beginning of this year, MiniLED ("Mingli Screen") has shown a hot trend, and many media have described this industrial wave as "the first year of MiniLED commercialization". It is reported that Apple may use MiniLED screens on products launched in the second half of this year; and the majority of TV manufacturers have successively launched a number of MiniLED TVs. According to the research institute Jibang Consulting, the global sales of MiniLED backlit TVs will reach 4.4 million units in 2021 and exceed 35.5 million units by 2025.
What is the outstanding thing about MiniLED, which has triggered the layout of major manufacturers? What are the expectations for consumers? At present, the mainstream TV display screen is LCD display and LED display. Neither screen itself emits light, and must rely on a backlight to complete the display. MiniLED, also known as submillimeter light-emitting diodes, reduces the traditional LED grain size to 50-200μm. Compared with ordinary LEDs, MiniLED's display unit area light source is smaller in size and denser in density. For TV displays, the number of backlights in traditional LCD and LED is only a few dozen, while MiniLED increases the number to thousands and tens of thousands.
Combined with flip-fit COB or IMD technology, MiniLED enables sub-1 mm dot pitch display, pixel density higher than small pitch LEDs and high grayscale display at low brightness. Applying MiniLED as a backlight to an LCD can improve contrast through area dimming, achieve HDR, and the refined display effect is even comparable to OLED. For consumers, MiniLED's accurate grasp of every color change can present a more delicate and realistic TV picture and enhance the picture quality.
On the other hand, MiniLED's flip chip method eliminates the need for a lens for secondary optical design. It is not only conducive to achieving higher contrast, but also achieves the effect of ultra-thinning. For the high-end consumer group that pursues the quality of life and favors the sense of home design, MiniLED TV undoubtedly meets their "both" in terms of mechanical picture quality and exquisite appearance.
In addition, the screen with MiniLED technology also has the advantages of lower power consumption, more resistance to high and low temperatures, longer life, and therefore relatively high cost performance.
As a leader in the domestic high-end TV market, Skyworth officially released skyworth Mingli screen MiniLED TV Q70 in February this year. The TV adopts MiniLED backlight technology, which thins, miniaturizes and arrays the LED backlight, so that the LED unit is only about 1mm * 1mm, and the effect of delicate light control is realized. The launch of Skyworth Q70 Mingli Screen TV reflects Skyworth TV's insistence on the strategic direction of high-end. Always starting from consumer demand, committed to the research and development of high-end technology and quality products, not only to provide consumers with better products, more ultimate experience, but also to lead the development direction of the industry.