In mid-1999, after returning to Korea from overseas, H.O.T. did not indulge in applause and honors, but refused all acting activities and threw himself wholeheartedly into the production of a new album.
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On March 20, 1999, H.O.T. was invited to sing the song "Now N New" with many well-known artists in Korea, which was created for the reasonable income of musicians' copyrights, and invited popular Korean artists to sing together.
Among them, we are more familiar with: Kim Modeling, Fin.k.l, Park Ji-yin, Crystal Boy, Park Jung-hyun, Yan Jeong-hwa, Cho Sung-mo, Ren Chang-ding, Kim Hyun-jeong, Roo'Ra, Shin Seung-hoon, 1TYM and so on.
In the recording of the album, H.O.T. has been fading out of show business, and the only job they did that was not related to music was that they shot a series of commercials.
The drink was produced by LG and named "H.O.T." with the same name as the H.O.T. combination. drink.
Using the singer's name as the name of the product was the first time in South Korea, so H.O.T. broke this precedent, so that many products with the same name as the singer appeared later, such as 6KIES mobile phones, Fin.K.L calling cards, etc.
Divided into three flavors: Pinky Funky, Green Touch Green and Apple, Blue Ocean Blue, and Yuzu, the drink generated sales of 6.7 billion won in two months and was well received by teenagers. (Korean.com data)
To this end, LG paid 300 million won in advance for advertising models and guaranteed 1.5% of sales as operational guarantees. This is the first time that South Korea has purchased a pop singer's trademark at official royalties and used it for marketing.
Two versions of H.O.T.'s ad were made.
One of them is set against the backdrop of the song "Hope", which expresses the entertainment of H.O.T. in a lighthearted and funny way.
Includes playful videos and NG videos. Originally produced with 15-second and 20-second TV commercials, but starting in April, music with "light" as the background sound was the longest two-minute TV commercial in the history of Korean advertising for the first time in the form of video.
In order to make this series of advertisements look as refreshing as drinking soda, H.O.T. went to Jeju Island's summer white sand beach to shoot.
Although the weather was hot, the five boys in white casual clothes chasing each other on the beach still expressed the advertising scene perfectly. After the advertisement was broadcast on television, it received high ratings even with the tv station.
With the launch of advertising, H.O.T.-endorsed beverages are also selling hot in the market, even in mainland China and Taiwan, which are very popular among teenagers, selling more than Coca-Cola, becoming the undisputed number one in the industry. The heat of the H.O.T. effect can be seen.
On May 2, 1999, Jang Yoo Hyuk's birthday party was held in Changwon City.
On May 15, H.O.T. participated in the 1999 Dream Concert, singing two songs "Deference" and "Hope", when the audience seats at the venue were about 130,000, and H.O.T.'s fans accounted for 100,000, changing the concert scene platter to a private venue. Popularity. (Korean.com data)
H.O.T. launched perfume products
After the drink, a cosmetics company approached H.O.T. to launch the perfume product of the same name, with Fragrance.
On June 7, 1999, at the scene of the perfume shooting drink, in order to show the different images of H.O.T in the past, the emphasis was on male charm.
The director asked the H.O.T. members to show the sweaty scene in front of the camera, and the members had to throw some water on their hair and faces in order to shoot quickly, showing that they could feel the smell of perfume.
During the filming, each member shouted out the performance of H.O.T. through the sound source, which was very stage tense. H.O.T., who once again stood on the stage amid countless cheers, repeatedly filmed the scene of jumping and running out of the gate, feeling the love of the fans and constantly running.
The H.O.T. fragrance, which debuted in the image of H.O.T., was launched in early July with three scents (twin cool hurural, hero spicy, optimr huresh), and each bottle of 25 ml sold for 15,000 won, and sold 100,000 copies in just two days, setting a staggering record.
Everyone may only have one time in their life — a McClack Jackson concert
H.O.T. felt most honored to be able to participate in Michael Jackson's concert in South Korea as a guest singer.
On June 25, 1999, Jackson held a concert in South Korea, Jackson has always been an idol of H.O.T., and his original dance and gorgeous stage appearance have always been appreciated and learned by H.O.T., so when you watch H.O.T. dance, it seems that you can find some michael Jackson's shadow.
In addition to being happy to be able to perform as a guest at their idol concert this time, it is more important that they can see Michael Jackson in person and can personally ask him for dance skills.
This time, and the guests invited this time are Also China's Andy Lau, Li Ming, Li Wei, as well as Maria Kelly and other 18 groups of artists, can participate in Michael Jackson's concert has proved their international popularity. In addition to H.O.T., there is also S.E.S. of the same company.
During the rehearsal, the organizers expected that many of the audience members would come to see H.O.T., fearing that they would begin to lose crowds as soon as they finished performing. In order to save the audience for the end, Michael Jackson was asked to open the show and the finale was changed to H.O.T.
H.O.T. sang three songs at the concert, "Line Up", "We Are the Future", and "Light"
Pre-show visits:
An Qixuan: It's a great honor, it's like a dream. Because it's something that only the big stars I've seen on TV since I was a kid perform together. In this show, I will watch Michael Jackson and other heavyweight singers perform and keep learning. Also, I will try to make them see the impression of Korean Dance music.
In Yuan: The best STAR, Michael Jackson on stage together, will definitely learn a lot, so I am looking forward to it.
Hee Joon: I think it's a real honor. "I can play the music of our country", I think this is a good opportunity...
TONY: It's an honor to perform with the stars we've seen since childhood
Yoo Hyuk: Watching his music and dance since I was a child, I was very nervous, first of all, it was very honorable, as a singer who represents Korea, I will work hard.
On July 5, 1999, he participated in the marathon contest sponsored by JoongAng Ilbo.
On August 28, 1999, Speed 012 Concert was held at the Jamsil Olympic Main Stadium in Seoul. This was originally a platter concert, and South Korea's popular artists all participated.
More than half of the spectators in the stadium that day were H.O.T. fans, and the venue could accommodate 125,000 seats, of which H.O.T. fans accounted for 120,000 seats, Sechs Kies fans accounted for 5,000 seats.
It is also because H.O.T.'s fans account for too many that it creates the illusion that it is an H.O.T. concert.
This was H.O.T.'s last public performance before the release of Series 4, H.O.T. was scheduled to sing two songs from Series 3, "Our Oath" and "Light", and Kangta previewed the information that they would hold a concert at this venue on September 18 during a visit in the middle of the performance.
Fortunately, the organizers are smarter, if H.O.T. opens the show, the performance may be empty after the performance! (Sneaky laughs)
In September 1999, H.O.T. won the MTV Video Music Awards "International Audience Choice Award" and traveled to the Metropolitan Opera in New York on September 9 to attend the awards ceremony, where members spoke and spoke excitedly at the awards ceremony where 300 million people watched the show.
And said: As an Asian singer, this is the first time, right? "It's great to receive world-class awards alongside international stars like Rolling Hill and Backstreet Boys. In particular, Backstreet starred together in MBC's "Happy Saturday" a few years ago. At that time, it seemed to be far away, but it was really emotional to be able to receive the award on the same stage.
At this point, H.O.T., who is about to release his fourth album on September 15, is about to usher in a heavyweight concert of their acting career, and what difficulties will they face when they return to South Korea to release their albums?
9.7 Anniversary, 25th Anniversary. We will continue the book next time. Please continue to look forward to oh ~~!
To be continued...
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