The Beijing News Cultural and Entertainment × the Beijing News News jointly produced
Everyone is a complex contradiction, and this contradiction often does not stand up to scrutiny.
Han Meijuan, the "northeast aunt" who "has a hundred causes and must have results" in the short video, is a "net red" with strong makeup and confidence and inviolability; Han Peiquan, who came out of the circle because of participating in "Creation Camp 2021", is an artist who wants to become a singer, his words are sharp, but his heart is fragile and sensitive. Han Meijuan and Han Peiquan were originally two sides of the same person, but the contradiction was self-consistent. However, in the Internet world with its own amplification effect, the two sides of the contradiction are pushed to the two poles of splitting and opposing, and it is difficult to fit together.
When Han Peiquan walked into the public opinion field of the artist with the habit of "Internet celebrity", he was no longer greeted by encouragement and applause, but criticism and scolding. He himself also lost Han Meijuan's previous calmness in laughing at the insult, and finally collapsed and cried in a live broadcast. After taking the time to repair his emotions, he realized that the crux of the problem was that he failed to switch from "Internet celebrity" to "artist" - after "Creation Camp 2021", the expectations and requirements of the public and even himself for Han Peiquan were different, but he subconsciously responded in a familiar "Internet celebrity" way.
For the negative evaluation on the Internet, Han Peiquan did not want to do anything to save the situation, but he decided to change himself, became dependent on works to speak, and became the so-called "idol baggage". "I used to say I wouldn't have idol baggage, but now I have it because I think it's a way to respect everyone." These changes have made him closer to the artist and farther away from the "Internet celebrity", but does it mean that he will eventually part ways with Han Meijuan? "No, Han Meijuan will always accompany Han Peiquan."
Beijing News reporter Guo Yanbing photographed
A keyword singer
——The first wish in life has always been to be a singer and will not give up
Speaking of Han Peiquan, the first thing that many people think of is Han Meijuan, who has exaggerated makeup and dares to say that he dares to say that he dares to say that there will be results in the short video, and the funny and sharp "living barrage" in "Creation Camp 2021" - Han Peiquan's mouth. After the "Second Gong" was eliminated, many netizens called on the program group to let Han Peiquan go, but please leave his mouth. It is undeniable that Han Peiquan does have the talent and ability to comedic, but becoming a comedian has never been his first wish, and being a singer is.
At the beginning of this year, Han Peiquan (second from the right) participated in the "Creation Camp 2021" and was recognized by more people. Image from Han Peiquan's Weibo
At the beginning, Han Peiquan was hesitant about whether to participate in the "creation camp". After all, once you go, you will be closed on the island for three months, losing three months of business income, and there is no way to update the video content. An "internet celebrity" does not update for three months, and normally speaking, it is basically cold. "Because every day there are new 'influencers' appearing. I went for three months, in case there was no place to shine in the show, and after I came back, the video was not updated and the traffic was gone, then I didn't ruin myself? He hesitated and asked his grandmother for advice, and her grandmother's words made him make up his mind: "You must go, you are a big star." ”
Being a star singer is a dream that Han Peiquan had when he was a child. As a congenital cleft lip and palate patient, his childhood and carefree are not related, many times sad, confused, are healed by music, through the psychological difficulties. The singers That Han Peiquan liked as a child were Zhang Guorong and Faye Wong, but he often had a different understanding of their songs than the public. "A lot of their songs, people may think they are talking about love, but I don't think so, I have my own interpretation." He believes that music has saved his life, and hopes to change others through his music in the future. So, he later went to Beijing to systematically study music, and became popular in the process. Unfortunately, it is not because of singing that it has become popular, but because of the ability to speak and tell paragraphs. "At that time, in order to live, I had to make a video account, but in fact, I deviated from the direction I originally wanted to be a singer."
During the "internet celebrity" period, he said that he wanted to be a singer, and netizens felt that he was joking: how can a person who shoots funny videos become a singer? Participating in the "creation camp", he hopes to prove that he wants to be a singer is not a joke, and secondly, he also wants to see if he has more possibilities than "internet celebrities". But the audience in the show paid more attention to what funny things he said. "The songs that want everyone to pay attention to, the things they want to express, are still not seen."
So, after leaving the "creation camp", he did not take advantage of the heat to receive more variety shows, but spent his energy on new songs, released a new musical composition, and his first English song "The way to live" ("My Way of Life"). "The first volunteer in the 'creation camp' did not go through, and when he came out, he still wanted to continue walking and could not give up." Han Peiquan said that after the launch of this new song, the audience wants to see what he does, such as recording comedy variety shows and producing several brainwashing songs, he will do it in the future, and will not do the opposite with the audience.
Not long ago, Han Peiquan released his first English song, "The Way to Live" ("My Way of Life"). Image from Han Peiquan's Weibo
However, even if a new song is launched at the time when his traffic is the highest, the first wish of being a singer may not be able to make it pass, and Han Peiquan is also mentally prepared for this. "I'm not disappointed, I'm sure I'll keep doing it and keep going." The music made at different times expresses my different state of mind, and I think it is a kind of memorial. Five years later, listening to the current "The way to live", whether it was on fire at that time or not, whether it was heard by more people or not, when I heard it myself, it told me that it was a different period of my state, and it would make me think about myself. ”
B Keywords crash
- Idol baggage is also a way of respecting others
"The way to live", released in July this year, was picked by Han Peiquan from many musical samples, and he felt that this song could best express his inner thoughts, and the style and feeling were exactly what he wanted. There's a lyric that Chinese to the effect of: "I feel a little depressed in the house, surrounded by noise." Standing on the other side of ordinary people, being criticized, has no right. Han Peiquan said that this is indeed his voice, because he often receives a lot of controversy and hopes to express his ideas artistically through music. In fact, he is accustomed to infusing personal emotions and expressions into original songs. For example, the "Fair Candidate" released in 2019, "born not to be crowned by luck, and even doubted tomorrow", was also his state of mind at that time.
Just a month before the release of the new song, Han Peiquan collapsed and cried during a live broadcast, and it took a while to fix it. By now, he can recall the runaway in an understated tone, "the collapse of an adult is often in an instant." On that day, he broadcast live as usual, but many people in the live broadcast room were brushing up on ugly words and even wanton insults. He couldn't leave the screen, he could only watch there, and he had to pretend that nothing had happened. "I was thinking, shy or not? I couldn't hold back again, and then I had an emotional breakdown and I cried directly. ”
He regretted that he had not been able to control his emotions at that time, "I should have endured, but I did not hold back." Afterwards, he reflected that the root of the problem was that the success in the short video field had created his own "Internet celebrity thinking", and he did not expect that after the "creation camp" came out, the public would treat him as an artist, rather than as an "Internet celebrity". He failed to realize this change, and he still talked and did the same as in the "Internet celebrity period".
In Han Peiquan's view, the public only cares about whether what the "internet celebrity" says is funny and interesting enough, even if it is inappropriate, they will laugh it off: but for artists or public figures, the public opinion field is not so tolerant. "Then I figured it out. The reason why it will cause such a big controversy shows that everyone has become more demanding of me, which shows that everyone cares about me. Whether good or bad, I should accept it and grow on my own. ”
When Han Meijuan's image became popular, he could "not invade all poisons" in the face of network attacks, why couldn't he stand up this time? "That doesn't matter is Han Meijuan, now it's Han Peiquan." When I participated in the 'Creation Camp', I said that I would introduce a new friend to everyone, his name is Han Peiquan, he likes to sing and loves the stage. "Han Meijuan is confident, but Han Peiquan is sensitive. What made him feel a little sad was that everyone finally regarded Han Peiquan as Han Meijuan, "maybe it was because I didn't switch it."
This collapse made Han Peiquan change a lot. He didn't want to do anything to save the situation, the only thing he wanted to do was work. "In the artist industry, only works can speak for you." He had said before that he wouldn't have idol baggage and didn't feel necessary, but now he did, and he saw it as a way to respect everyone. The so-called "idol baggage", in addition to paying attention to their own appearance, words and deeds also need to be more careful and think more. He bought a lot of books on "the way to speak" and "how to have high emotional intelligence", and he usually has nothing to turn over. "Keep your mouth shut, and then learn something new, like acting, hosting, and stacking your strength."
C Keywords and influencers
——Han Meijuan is the starting point and will always accompany Han Peiquan
Han Peiquan's past is not a secret, he grew up in a poor family and relied on his grandmother for his life. From the age of 17, he began to participate in variety shows, until he participated in the "Creation Camp 2021" at the age of 21, allowing him to be seen by more audiences and truly enter the ranks of artists. "It was really doing 'net red' live streaming with goods and short video advertising, which brought my whole home to life." It made me fulfill all the promises I made to my grandmother as a child. ”
He recalled that when he was a child, he lived in the small house with his grandmother in his hometown for more than ten years. A small bed was as narrow as a normal sofa, Grandma slept outside, he slept inside. Every night before going to bed, Grandma would tell him stories — once upon a time there was a mountain, there was a temple on the mountain, and there was a child living with Grandma in the temple, and the child went up the mountain every day to cut firewood, cook for Grandma, raise Grandma... "This is what my grandma expects of me." When I had my own ideas, I told her that when I grew up, I could earn money, and I must let her live in a big house, sleep in a big bed, wear the best clothes, eat or wear, and hire a nanny to take care of her. Relying on the money earned by being an "internet celebrity", Han Peiquan bought a house in the suburbs of Shanghai, took his grandmother from his hometown to live with him, and fulfilled his childhood promises.
Han Peiquan, who grew up in a difficult environment, also hopes to use his own strength to help many people. Last month, he went to visit small patients in need. Image from Han Peiquan's Weibo
For Han Peiquan, "net red" is a job that can improve the economic conditions of his family, and it is also his life experience of wandering in different cities. He first studied music in Beijing, rented near the school, and later went to Guangzhou to do live streaming after making short videos. He heard that the industrial chain there was very perfect, and he wanted to find out the doorway. Later, he moved from Guangzhou to Hangzhou, the "internet celebrity concentration", because many of the "internet celebrity" friends he met online were in Hangzhou at the time, and he also wanted to look for more opportunities. Finally drifting to Shanghai, he stopped. "The city I have longed for most since I was a child is Beijing, but now that I live in Shanghai, I am very down-to-earth and very comfortable. The place to stay was out of the way and also quiet. There are so many voices in the world that I want to quiet down my only time to rest. ”
Han Peiquan said that being an "internet celebrity" is actually very easy to autistic. Every live broadcast needs to keep the mood high all the time, and it needs to make everyone laugh all the time. His longest live broadcast, broadcast for about 20 hours uninterrupted, has been hi at the same time but also a high degree of mental concentration, pay attention to speaking do not violate the rules, so as not to be banned. After the broadcast, he collapsed in his seat and did not want to say a word, and did not even want to eat. "There are so many competitors in the industry, today you don't update the video, everyone will go to see other people's videos, you don't live broadcast everyone to see other people live." I have to seize the time of day to produce a steady stream of content... Until I was tired and my head was dry and I couldn't think of what video I was going to shoot tomorrow, it would be really depressing. ”
There have long been legends in the industry that Han Peiquan is a famous "one-person team" doing "net red", personally docking all things, and he confirmed to the Beijing News reporter that this is indeed the case. "MCN (Influencer Economic Operation) companies generally assign a team of 3 to 4 people to an 'influencer' and a team of 7 to 8 people to the 'influencer' of tens of millions of fans. I started from zero fans, all of them are a person, make up and choose clothes to match, think of good content to shoot, cut their own hair. If you want to sell goods live, I connect with the brand side myself, and the business is also my own to talk about the price. "He was 19 years old at the time, and the team consisted of him and his grandmother, who completed the work of more than a dozen people. Looking back now, he thinks he was too strong at that time, but he also wants to understand why. "Fight because you are poor and afraid, and you are afraid of living a hard life." I know how I got here and I can never forget my roots. ”
After the "Creation Camp", the public's vision of Han Peiquan changed, from "Internet celebrity" to artist. He himself is adapting to this change, including learning to speak as an artist rather than an "influencer" and moving from going it alone to working as a team. "I can do high-intensity work for a while alone, but I can't do it for a lifetime, so I have to find the right team." But no matter how it changes, Han Meijuan is his starting point and a life he has walked through, even if he is separated, he will not be far away. He said: "Han Meijuan will always accompany Han Peiquan. ”
Beijing News senior reporter Yang Lianjie chief photographer Guo Yanbing
Chief Editor Wu Dongni Proofreader Zhao Lin