She, because she has four younger siblings, at the age of 13, she will work to support her family, she, inspired by the prime minister, turned a candy factory into a high-tech enterprise, believes in "black and red is also red", the sword takes the side, deceives the world stars, but pushes the enterprise to the peak, in order to rely on tens of millions of advertising fees, at the expense of the court, and is hung up on the title of Lao Lai, she is the legendary iron lady Jiang Peizhen behind the golden throat treasure.
Jiang Peizhen and Ronaldo
Only now she may not be able to figure out why she, who has such shocking and vulgar means, cannot save her golden throat and has to be delisted from Hong Kong. Then today, Cat's Eye will talk to you about the story of Jiang Peizhen, the iron lady with mixed reputation behind the golden voice. Long press to like and collect, is the biggest support for Maoyaner, thank you.
The first half of the Iron Lady's inspirational life
This matter also started from 1959, 13-year-old Jiang Peizhen is only a half-grown child, but at this time the mother died early, there are 4 younger brothers and sisters who do not understand things, the burden of life suddenly fell on the shoulders of this 13-year-old girl, in order to live, he must go out to earn money, the director of Liuzhou Candy Factory feels that the little girl is pitiful, let him enter the factory as a small worker with sugar wrapping paper, in order to make more money, small age, after hard training, the speed of sugar packing catches up with the super man, is the fastest in the factory, the work is serious, The small mouth is sweet, and then it goes all the way from the small group leader to the workshop director, and when he is 18 years old, he is elected as the deputy director, and at the age of 33, he becomes the factory director, which can be said to be a typical representative of the grassroots counterattack.
Jiang Peizhen
By the 80s, the horn of reform and opening up has been blown, this brain alive Jiang Peizhen a look, can not sit in the well to see the sky, to go out to see, so they went to France, Italy, Japan to turn around, their advanced technology to learn, has produced China's first jam candy, China's first piece of peanut chocolate, but also conquered the world's latest technology variety at that time, wine heart chocolate, it can be said that Jiang Peizhen brought Liuzhou candy factory to a new height.
However, with the improvement of popularity, more and more counterfeit products, coupled with the sharp increase in the price of raw materials later, the confectionery factory was once on the verge of bankruptcy, when Premier Zhu inspected Liuzhou, at the entrepreneurs' forum, Jiang Peizhen put forward his own dilemma, and the method given by Premier Zhu was to combine production, education and research to make high-tech products.
Golden Throat Throat Treasure
The Golden Voice was born
Then Jiang Peizhen came to Shanghai East China Normal University with 70,000 yuan, the old professors in the school heard that there was a female factory director in Jiangxi, and they took out their own scientific research results, and finally Professor Wang Yaofa developed a formula for the treatment of chronic pharyngitis attracted Jiang Peizhen, and Wang Yaofa also admired such a female entrepreneur, so he provided his research results for free, so the two finally cooperated to decide to transform the throat lozenge, and later named the golden throat treasure, and Jiang Peizhen in order to thank this benefactor, The portrait of Professor Wang Yaofa was printed on the packaging box to show that the draught does not forget to dig wells and respects the attitude of knowledge.
With this fist product, the candy factory came back to life.
In 1995, he threw 5 million yuan to advertise on CCTV, making the golden throat treasure famous, and the second year's revenue exceeded 100 million, becoming the boss of the throat category.
At this point, it seems that the image of a grassroots counterattack, inspirational, and charismatic successful entrepreneur jumped on the paper, but after the success, Jiang Peizhen also began to have its black and red road of no return.
Ronaldo fell into the trap
In 2003, the Real Madrid superstar came to China to participate in the activities of the Real Madrid Trip to China, and it was also when Chinese football rushed into the World Cup, it can be said that the domestic football atmosphere is very good, and Jiang Peizhen took advantage of the situation. When Ronaldo arrived in Beijing, Jiang Peizhen told Ronaldo through the middleman that there was a female entrepreneur who was his die-hard fan, wanted to invite him to a meal, and gave him a 300,000 U.S. dollar appearance fee, Ronaldo did not think much, fans please eat well, too normal, there is money to take, and gladly went to the appointment.
Jiang Peizhen feasted on Ronaldo
A meeting is a group of children to welcome flowers, the scene is very grand, fans put forward a lot of admiration for Ronaldo's kicking action, hoping to take a souvenir, so they handed over a jersey printed with no chinese characters, but also handed over a small box printed with a middle-aged man's head, and five professional cameras to shoot, Ronaldo actually did not have a little doubt, only think that this hardcore fan is too enthusiastic, after eating, such as about 300,000 US dollars to leave, did not take this matter to heart.
And then, the silly Ronaldo held up the golden throat treasure in his hand, leaked a row of white-toothed advertisements, and replayed it repeatedly on CCTV for four years, and the advertisement of please use the golden throat throat treasure was like the advertisement of brain platinum, brainwashing people for four years.
Golden Throat Advertising
Later, after Ronaldo knew, it was thunderous, you bullied me like this, and the advertisements were so shoddy, which was simply ruining the image of my handsome man. We must sue Jin Shengzi and CCTV, and Jiang Peizhen is also very happy, and the lawsuit with celebrities can rub a wave of heat, and Ronaldo looks at this unclear posture to take advantage of people, and transnational lawsuits are time-consuming, laborious and cost-effective, not cost-effective, ah, and have to settle outside the hall, calm things down, and eat a dumb loss.
The fangs of the merchant are exposed
Later, in order to show that she was not bad money, Jiang Peizhen also deliberately spent 14.5 million yuan to invite a genuine kaka to be a spokesperson. But it is still silly to hold up a product box, grinning and leaking out a mouthful of large white teeth, all spent money, and so perfunctory.
Kaka
In July 2015, The golden voice landed on the Hong Kong Stock Exchange, and Jiang Peizhen's gong-beating posture became the front page of entertainment news, highlighting her self-confidence.
Hong Kong strikes a gong
Since then, the original packaging box on the professor Wang Yaofa's avatar replaced by their own, so that many people who bought the new packaging of gold voice, think that they bought counterfeit products, but the original respect for knowledge, respect for the attitude of the digger seems to be no more, and after changing the trademark logo, its sales have declined year by year, some netizens said that she is Dong Mingzhu's second I am afraid it is not too much.
Golden Throat New And Old Packaging
In order to make up for the decline in sales, and began to raise prices in disguise, the 20 pieces of golden throat treasure per box was changed to 12 pieces, and it was also known as an upgraded version, in the case of only 10% increase in revenue, the net profit increased by 74.3%, and I have to say that the city will play ah.
Arrears in advertising fees are old
In order to increase revenue and also play diversified marketing, in 2016, Golden Throat Food Company launched herbal beverage products, and cooperated with Star China International Media Company to advertise in the "Masked Singer Will Guess Guess" and "Gaishi Hero" at that time.
The masked singing will advertise
Because the actual ratings exceeded expectations, according to the contract, Golden Throat Food also needs to pay 50.76 million advertising fees, but when the advertising company dunning, Jiang Peizhen directly refused, who knows if your ratings are true or false? The advertising company that had no way to sue the court, two court judgments, Jiang Peizhen lost the lawsuit, but did not pay back. Because Golden Throat Holding Group is the controlling shareholder of Golden Throat Food, but the judgment only sentenced Golden Throat Food to pay back, that is to say, Jiang Peizhen is actually very rich, but I just don't want to pay back this 50 million. Looking at this chart, in the column on the specific circumstances of the untrustworthy judgment debtor's behavior, the court's remark is "having the ability to perform but refusing to perform the obligations determined by the effective legal documents." ”
An inspirational founder and brand has been hung up on such a stain, not all lamentable, and with the advent of the Internet + era, golden throat does not seem to be ready to meet, although also opened a Tmall store, but to see all products, back and forth is also a few throat tablets, and sales are also flat, and its corporate volume is extremely disproportionate, as a company that has been operating for 30 years of throat tablet business, these products are indeed unsatisfactory, or how will it be delisted because of the downturn in stock prices?
Golden Throat e-commerce products
That when your voice is uncomfortable, will you think of the golden voice printed with the head of the person in charge, welcome to leave a comment, all read it and then click a thumbs up, thank you for paying attention to the channel of cat's eye, see you in the next issue.