The development of any brand is inseparable from the opportunities given by the times. Formerly known as Liuzhou Candy No.2 Factory, Golden Throat was founded in 1956, and in 1994, the company self-raised 7.8 million yuan to establish Guangxi Golden Throat Pharmaceutical Factory. After more than 60 years of development, Golden Throat has effectively enhanced the brand's attention and user stickiness through product innovation, and continued to expand its brand influence.
In the list of "China's 500 Most Valuable Brands" released by the 2021 China Brand Festival, Golden Throat ranked 403rd with a brand value of 4.506 billion yuan.
The success of Golden Throat in brand building is inseparable from the strong research and development force behind it. In October 2018, Golden Throat established the Golden Throat Throat Treasure flagship store on the e-commerce platform, adding an online version of Golden Throat Throat Treasure series products and a variety of fruit candies. Golden Throat has gradually improved the distribution system by taking advantage of the integration of offline retail pharmacies and online sales. At the same time, Golden Throat has developed and launched a number of products for market segments such as sugar-free and gastrointestinal.
At present, Golden Throat products have been exported to 52 countries and regions around the world. Golden Throat is working the big health industry chain, focusing on creating a sales growth point of 10 billion yuan, and further optimizing products and characteristics with the advantages of the Golden Throat brand. Jiang Peizhen, chairman of Guangxi Golden Throat Group, said.