Just five million box office, Lao Mouzi still failed to win the May 1st box office champion, the champion belongs to Xu Guanghan's "Your Wedding".
This year's May Day holiday lasted for 5 days, a total of 14 new films were released, and the final total box office was 1.67 billion, breaking the highest record in the history of the May 1st box office, the number of people, and the number of scenes, but the industry was not satisfied, because the "strongest May 1st" still failed to meet the industry expectations of 1.8 billion box office, the key reason, or word of mouth.
Judging from the Douban score, "Your Wedding", which won the May 1st ticket crown with 511 million, has a score of only 5.2 points, of course, it is still higher than the average performance of domestic youth films, but it does not mean that this is an ordinary glory.
Other highlights: "The Secret Visitor" 5.7 points, "True Three Kingdoms" 5.1 points, "Chasing the Tiger and the Dragon" 5.6 points, "Sunshine Robber" 4.5 points, all of which were unsatisfactory.
In the end, what supported the reputation of the May 1st show was Zhang Yimou's "On the Cliff" with a score of 7.7 points, the "Decisive Battle against The Black Showdown" with obvious counterattack in the later period was 6.6 points, and the box office failure of "Looking for Han" was 6.9 points.
Like the "strongest Spring Festival slot in history" of 7.822 billion, breaking the record did not reach the point of returning the film market to normal, and the only thing that made the audience happy was that at least the ticket price was reduced. But behind the extremely polarized Spring Festival slot at the box office, the worries are still very obvious.
The entire May 1st box office went up, word of mouth came down, and in the end there was no big hit.
"Your Wedding", which won the box office title in the schedule, is said to have made all the audience shed tears, sad tears, or sad tears, sad for their lost youth and love, sad for their lost two hours and movie ticket money. I don't know if this should be considered lucky or unfortunate in the May 1st slot?
<h1 class="pgc-h-arrow-right" data-track="9" > may 1 file set a record, why is the industry still not satisfied? </h1>
To a large extent, the record-breaking performance of the May 1st stall stems from the length.
Since this year is the first 5-day long holiday, it has physically lengthened the time dimension of the slot, and it is natural to broaden the slot capacity.
However, if you calculate the average box office output of the May 1st file in a single day, this year's May 1st file is not only weaker than 2019, which has "Reunion", but even worse than 2018. And that's all set against the backdrop of a slight increase in average ticket prices this year. Therefore, it can be said that the comprehensive performance of this year's May Day file is not outstanding, the single-day box office has declined, and the overall performance is flat.
A big reason for the overall lackluster performance of the May 1st box office is that there has been no super hit.
Before the release and at the beginning of the release, the youth romance film "Your Wedding", which was highly expected by the industry, with the youth love genre and the super popularity of Xu Guanghan among young audiences, it was hot before the screening, whether it was the pre-screening index or the pre-sale box office schedule, it was far ahead of "On the Cliff".
But this tells the story of a couple of lovers' 15 years of love and long-distance running, claiming that all the audiences have watched the film with tears, but the reputation is not good, and the Douban score is only 5.2, which has not reached the passing score. Since the release of the movie, many viewers have asked if they are old. However, a few days after the release of the movie, the Douban short review hot review area has been occupied by bad reviews.
The concentrated comments believe that "Your Wedding" can be called a collection of rotten customs of domestic youth films, with an old-fashioned plot, a suspenseful story, and a waste into a treasure after marketing.
With the super high popularity and pre-sale results, the film achieved a high explosion in the first three days before the opening of the painting - the first day of 141 million results, but also refreshed the highest box office results of this year's weekday opening film. "Your Wedding", which entered the second day of release, still has the highest attendance and average attendance of all the new May 1 films. It wasn't until May 3 that he was overtaken by "On the Cliff".
But it is not surprising that the film can win the championship.
May 1st has always been tolerant of romance films. In 2018, the May 1st box office champion "Later Us" was also the main "first love" and "feelings", and eventually swept more than 1.3 billion at the box office.
The reason why some people pay for hurt literature is because there are always people who are in love, there will always be a little resonance on the road of love, and Xu Guanghan's smile and figure, who doesn't like it? As for the problem of the three views of the film, in the eyes of many viewers, it is not a big problem, and the divine face is the best filter for the idiot men and women.
As for director Zhang Yimou, he was finally one step away from the May 1st ticket crown.
<h1 class="pgc-h-arrow-right" data-track="9" > Zhang Yimou, who is one step behind, Wang Jing, who is difficult to reconcile, and Chen Zhengdao, who is disappointing</h1>
Like this year's Spring Festival, it originally ranked second, but the best "On the Cliff" during the word-of-mouth performance period finally achieved a single-day box office counterattack with excellent audience reputation.
In fact, since April 18, "On the Cliff" has launched a large-scale screening campaign in many cities across the country, which can see the filmmaker's confidence in quality, in the words of the old strategist: "What "On the Cliff" really wants to shoot is a group portrait of an unsung hero." ”
Although the film does have unsatisfactory places, such as the ending that many audiences are not satisfied with, the key actions are not clearly explained, etc., zhang Yimou's consistent audiovisual effects, Zhang Yiyu and Wei's acting skills, and the film's intentions are still enough to make up for these deficiencies.
There is a detail in the movie that when filming, suddenly a group actor fell to the ground, Zhang Yi found that he was not uncomfortable but frostbitten, if found later, he may be sent to the hospital for amputation, and finally he used the soil method to grab a snowball and rub it back and forth on the frostbitten group actor's hand, and finally helped the group actor get out of danger.
Behind this is Zhang Yimou, who is over seventy years old, insists on shooting in a real-life shooting environment of minus 40 degrees, how many domestic films can do it? In the movie, Qin Hailu's eyebrows are covered with frost, and the cold is too real.
Looking back at the film, many details are worth recalling, such as the film screened in the theater, which is Chaplin's "Gold Rush". Compared with some of the suspended feelings of youth film champions, perhaps such a tribute is more moving.
In the end, with the continuous fermentation of good word of mouth, the film's box office and scheduling quickly counterattacked, and the single-day box office on May 3 surpassed "Your Wedding", and the proportion of scheduled films on May 4 also came later. However, due to the box office gap in the first three days, the film finally defeated "Your Wedding" with a slight disadvantage, of course, it is not difficult to predict, "On the Cliff" will finally complete the counter-overtaking in the total box office, and Maoyan's box office prediction for the film has risen from 500 million + on the first day to 914 million.
Because "On the Cliff" and "Your Wedding" combined to win 60% of the box office. This year's May Day show is called the most crowded in history, which means that all the remaining films have to divide the remaining 40% of the box office. "Waist films" such as "Sweeping Black And Decisive Battle", "Chasing Tigers and Dragons", "Secret Visitors", and "Sunshine Robbers" also finally scored high and low by word of mouth.
"Sweeping Black Battle" is another dark horse of word-of-mouth this year.
Although it was the last film to be released on May Day, the late scheduling had a certain impact on its publicity, resulting in only 6% of its first day of release and a box office of only more than 20 million.
However, with a good reputation gradually counterattacked, this large-scale anti-black film with wonderful acting skills has successively surpassed "Chasing the Tiger and Catching the Dragon" and "Secret Visitor", and the single-day box office on May 4 has jumped to the third place, becoming a small dark horse in this year's May 1st file, and the cumulative box office in the five days of release has also successfully exceeded 100 million.
It is also relying on the counterattack and firm performance of the two films "On the Cliff" and "Sweeping Black Battle" at the same time, and the second half of this year's May Day show is still good.
Disappointing is Chan's "Secret Visitor".
Before the release, the film, as Chen Zhengdao's third suspense film released in the May 1st program, enabled Rong Zishan, Zhang Zifeng, Aaron Kwok, Duan Yihong and other suspense film regulars to form the main creative lineup, and also went to South Korea to shoot, pre-sale and want to see the index is even higher than "On the Cliff", but far less than the reputation of "Hypnosis Master" and "Memory Master", the film box office eventually slipped significantly, but also added a suspense to the future suspense road of the suspense film master.
Also missing expectations was Wang Jing. "Chasing the Tiger and Catching the Dragon", the emperor of the whole team. Filming is wang jing's best villainous subject.
However, unlike in the past thirty years, Wang Jing has supervised or directed "The Biography of Leiluo", "O Chronicle Triad Archives", and "Chasing the Dragon", wang Jing used the perspective of the Independent Commission Against Corruption for the first time in "Chasing the Tiger and Catching the Dragon".
The film is no longer the story of the "four detectives" that Wang Jing is best at telling, but a "story of good and evil opposing and justice will triumph over evil", the result is that the film production is not epic, the story is not legendary, but the film emperor is a big collection, and there is no particularly brilliant character.
Wang Jing and his Hong Kong films insisted, and in the end it was difficult to defeat reality.
< h1 class="pgc-h-arrow-right" data-track="9" > the tide recedes, we know who is swimming naked</h1>
If there is any experience in this May Day file, it is that the counterattack may arrive late, but it will not be less. But word of mouth is not entirely king.
"Your Wedding" is hot in marketing. However, after the official release, it turns out that the performance of domestic youth films is still stable as always.
After three days of hard resistance, the title of single-day box office champion was handed over to "On the Cliff". But despite the mediocre reputation of "Your Wedding", this genre still maintains a strong competitiveness in the current market, and every time the audience says, I will flatten myself when I look at domestic youth films, but it turns out that there will still be younger audiences to continue to support the box office of domestic youth films.
Of course, this schedule also has regrets, such as the reputation is second only to "On the Cliff" but the box office is dismal.
But does the daily box office share of "Looking for Han" at one-thousandth only reflect the cruelty of competition in the popular period?
On the one hand, it is among the popular slots, on the other hand, the marketing is limited, which may be the root cause of the film's box office failure. "Surging Crowds" once fell behind in the Spring Festival file, and the final box office performance exceeded 700 million, largely because of Andy Lau.
For those waist films without the King of Heaven, in the case of the volume and lineup are obviously inferior to other waist films in the schedule, the possibility of hoping to achieve a counterattack through word of mouth has been repeatedly punched in the face by facts.
If "Looking for Han" is released in the long gap period before the start of may 1st, or is released at the same time as "Fast and Furious 9" and harvests a part of the box office loss, is it not better than the current box office of 2 million+ in 6 days?
Facts have proved that the leading box office no. 1 seed has been counterattacked, has become the standard of the popular schedule, and the top two films in the slot period are indeed expected to achieve a counterattack. But if word of mouth is only in the middle of the schedule, and the first day of the film is not dominant, it is still likely to eventually be submerged by the tide.
For these films, there is still plenty of room to earn box office before the arrival of the 520 romance cluster and "Fast and Furious 9" scheduled for May 21,
But this year's May Day file is generally a surprise is not big reflection space is very large, a step worse Zhang Yimou, a difficult to level Wang Jing, xu Guanghan who won the ticket, are difficult to say that the final big winner.
The theme song of the "On the Cliff" movie, Zhou Shen sang very well, the words are also well written, "The snow white flower was born on that cliff", which is a heroic past, but it is also like a metaphor for the May 1st show, the most splendid box office flower, always born on the cliff, but not everyone can always laugh at the cliff.