On October 25, the "Beijing Bank Cup" 2021 Beijing Central Axis Cultural Heritage Inheritance and Innovation Competition, sponsored by the Beijing Municipal Bureau of Cultural Heritage and the Beijing Central Axis Application and Protection Office, sounded the rallying call for project collection, and opened the collection of excellent project plans for the whole society.
With the theme of "Inheriting the Central Axis Context and Spreading the Culture of ancient capitals", the competition set up six major tracks for logo design, cultural relics activation, scene format, visual image, heritage support group, and cultural and creative products. Among them, the first track solicited the design plan of the Beijing central axis logo from the society; the second track collected the cultural relics revitalization and utilization plan with the Xiannongtan as the pilot; the third track collected innovative activity planning, characteristic cultural scene creation, business format improvement, space operation and other plans for the promotion of the business format of the Qianmen Dashilar commercial circle and the landmark activities of Yongdingmen Square; the fourth track collected photographic works and short video works on the scenery, architecture and humanities of the central axis of Beijing; the fifth track took "people" as the theme and selected " Beijing Central Axis Application Support Group"; Runners of the Sixth Circuit are required to use the relevant content of the Beijing Central Axis as a creative element to develop and design creative products and graphic works. The above six major tracks will be open to the whole society from October 25.
The competition has been launched on September 25, the competition will last until the end of December, participants in the competition can pay attention to the "Beijing Central Axis Creative Competition" WeChat public account, to get the details of the announcement of each track. The competition will be held in five stages: registration, review, preliminary round, semi-final and final, and the award ceremony and the exhibition of achievements will be held in mid-January next year.
With a total length of about 7.8 kilometers, the central axis of Beijing is the most magnificent and well-preserved traditional metropolitan urban axis in China, and it is a model of the planning and development of the central axis of China's capital to a mature stage. This competition will fully excavate the cultural heritage value of the central axis of Beijing, show the charm of the central axis of Beijing, and stimulate the creation of more excellent projects with the theme of the central axis, so as to create a good social atmosphere for the application for heritage in the central axis. (Luo Xiaojiang)
Source: Guangming Network