The annual graduation season is approaching, bidding farewell to the ivory tower and embarking on society, in addition to getting an offer, renting a house of your choice must be one of the most important tasks at present.
In order to gain an in-depth understanding of the details of shanghai's centralized long-term rental apartments, recently, the morning news weekly and Liancheng Bank evaluated 55 stores of 9 centralized long-term rental apartment brands in the five central urban areas of Jing'an, Changning, Putuo, Hongkou and Yangpu. I hope that through our evaluation treasure book and everyone's field confirmation, you can find your favorite "cost-effective" listing.
In addition, in the evaluation, we also found that some centralized long-term rental apartments are actually in and out of the freight elevator, and the terrace scenery is beautiful when maintenance is missing. It is hoped that these apartments can spend more effort on the operation of public areas to provide tenants with better shared community space.
<h2>Evaluation: The average monthly rent is 3900 yuan, which is 30% higher than the "premium" of the bulk rent</h2>
From one star to three stars, this is how we reviewed.
Indoor facilities: Measured from the completeness of indoor facilities, whether they meet the all-round needs of tenants.
Interior decoration: from the maintenance of interior decoration combined with the overall style characteristics to consider, whether it is close to the preferences of customers, indoor maintenance of the new and old degree.
Public area environment: From the public area of the supporting situation to measure, whether it is equipped with sports leisure and entertainment facilities.
Full "three-star" apartments: Tenants who pay attention to the living environment and atmosphere may wish to take a look at these apartments that are rated three-star in each project, such as: Chengjia Caobao Road Store, Gulfstream International Xuhui Goddess Store, etc. Among them, the Chengjia Caobao Road store in the interaction of tenants, the recent competition in cooking and Taurus, Twins double birthday party are quite sound and colorful.
"Quasi-one-star" apartment: In addition, in the evaluation, there are also some apartments that are missing in the indoor supporting and maintenance, and the leisure and entertainment facilities in the public areas are not very complete. Therefore, each project has only one-star or no star evaluation, such as: V Territory Hutai Road Community, Rubik's Cube Jiangning Road Store, etc.
<h3>Rent: Additional services bring a 30% "premium"</h3>
Let's talk about the rental price that everyone is most concerned about.
Lowest rent: Located in Jing'an V territory Hutai Road store, the average monthly rent is 1850 yuan. This is not common in bustling downtowns, but tenants inevitably have to sacrifice some indoor space and external environment. The second is the Yuzumi International Community Qinzhou North Road store in Xuhui District, with an average rent price of 3,000 yuan. Because the yuzu rice community is positioned as a college student who has just graduated from a job, it is generally accustomed to doing everything in a very small space, so the total rental price will not be too high.
The highest rent: also in Xuhui, boutique residence baseLIVING Wending Road, Hongqiao Road store, the average rent price of 17300 yuan. According to the person in charge of the Wending Road store, the housing area ranges from 31㎡ to 113㎡, the apartment type is 1 bedroom, 2 bedroom, LOFT, etc., and the tenant source is mainly based on the middle and high-rise of multinational companies, which is definitely super-outlined for the students who have just graduated.
According to the statistical analysis of Liancheng Bank, the average price of the 55 centralized long-term rental apartments involved in the listings is about 3900 yuan / month, and compared with the surrounding scattered rental apartments (1 room), the difference in rental prices is about 30%, mainly because the long-term rental apartments can be more refined centralized management, regularly provide a variety of additional services to meet the needs of tenants; better quality living space. The decoration is more unified, the style is simple and exquisite, the indoor facilities are complete, in line with the aesthetics of the current mainstream customer group; live at ease, the lease period is stable, there is no need to worry about the landlord suddenly issuing an eviction order; there is a corresponding public space, which allows tenants to go offline social.
<h3>Commuting: Super 90% apartment within one kilometer of the subway</h3>
In addition, in the recent reporter's survey of student rental questionnaires in the graduation season (a report will be released tomorrow), respondents generally require that they be close to their work places, close to the subway entrance, and the commuting time is best controlled within half an hour. Among the 55 centralized long-term rental apartments we evaluated, more than 90% (51) of them have achieved a subway within one kilometer of the door. Among them, for example, the Rubik's Cube Apartment Hanzhong Road Store, within 1000 meters to achieve 5 lines of intersection, of which Line 1/12/13 Hanzhong Road No. 4 exit is downstairs, can be described as a solid zero-distance subway room.
<h2>Visit and evaluation: freight elevator access, terrace abandoned, public area operation still need to spend more time</h2>
In May, the Morning News reporter also visited the site of more than a dozen centralized long-term rental apartments and found that these branded rental apartments can greatly improve tenant satisfaction under unified butler-style service and management. Shared social spaces such as video rooms, gyms, book bars, and kitchens are also easier for tenants to connect with.
However, in the many centralized long-term rental apartments visited by the reporter, some of them still have more or less flaws in the operation of public areas.
<h3>Rubik's Cube Jiangning Road Store: The layout of public areas is missing</h3>
Common area environment: 0 stars Indoor facilities: 2 stars Interior decoration: 1 star
In addition to hotels, many parts of the centralized long-term rental apartments are transformed from the original office buildings, factories and shopping malls. This makes it difficult to renovate and manage their public areas.
For example, the Cube Apartment Jiangning Road Store, located on the 12th floor of the Inland Apartment at No. 777 Jiangning Road, has about 20 floors and no less than 30 law firms, offices and companies on each floor. Therefore, the public area environment we hit the "0" star, because the "congenital deficiency" of the building, which also brings great difficulties to the management of long-term rental apartments.
<h3>Gulfstream Liuying Road Store: The in-and-out elevator is actually a freight elevator</h3>
Common area environment: 2 stars Indoor facilities: 2 stars Interior decoration: 2 stars
Among the dozens of centralized long-term rental apartments visited, the entrance lobby of gulfstream International Liuying Road Store was too hard to be nucleated, leaving an indelible impression on reporters.
This is a public space in the community, and the ins-style design is still very popular with young people. It can be said that it is also a company in this evaluation, the public space layout is quite exquisite. There is no problem with taking 3 stars, and the reduced 1 star is on the entrance lobby and elevator.
At the beginning of the apartment located on Hutai Road, the reporter really thought that he had walked through the wrong door. The signs of "Jingdong Express Shanghai Luochuan Station" and "HARBOUR CO-LIVING" are hung together, making the reporter mistakenly think that the current cross-border cooperation of rental apartments is so imaginative.
Take a closer look, the apartment is located on the 3rd floor, the entrance to the apartment, which is obviously the entrance of the freight elevator left by the original mall, the ultra-high ladder platform is convenient for the direct unloading of trucks, and the wide elevator is also for loading and unloading. The fan of the elevator is so dusty that it can no longer be turned.
In this regard, the staff of the apartment also admitted that the entrance lobby and elevator did lose the price, "We also want to change it, but because it is the historical legacy of the original mall, it must be unified by all the merchants on the 1st to 4th floors to update." The staff member said.
<h3>Boyu Shanghai West Railway Station Store: The public area is fully equipped, and the operation and maintenance should be more careful</h3>
Common area environment: 2 stars Indoor facilities: 2 stars Interior decoration: 3 stars
Another point is that the "predecessor" of many long-term rental apartments is a hotel, or even a high-star hotel such as a quasi-four-star hotel, and the hardware and compulsion of the original public space are actually full. However, during the reporter's visit, it was found that the public space of many centralized long-term rental apartments was just a pose, and the shared space that was originally convenient for tenants to contact their feelings was covered with a thick layer of ash.
For example, the public area environment of Boyu Shanghai West Railway Station Store can hit the highest 3 stars in the initial evaluation: the public area on the first floor of the store is equipped with billiard area, living room, book bar and unattended convenience store, express locker, coffee machine, gym, shared kitchen and other 24-hour self-service facilities. But after understanding the tenant's feelings on the ground, we deducted another star. The main reason is that the frequency of use and the maintenance of some facilities are still lacking.
From the observation point of view, first, the tenant is a bit "lazy", such as the Shanghai West Railway Station, but even after work at 6-8 pm, the reporter found that these devices are rarely asked. Whether it's a book bar, a billiards room or a gym, why not play? In this regard, many tenants who have just entered the society have said, "The pressure of work is too great, and it is impossible to play at all!" The work 'half-life' is consumed, the commuting to work and the subway 'half-life' is consumed, and when I go home, I want to stay in the house, and I don't want to move anywhere. ”
Another tenant told reporters that the reason why it is not used frequently is because the maintenance of some facilities is somewhat rough. The tenant said that he had also mentioned using the induction cooker in the public kitchen once before, "but I don't know if it was wet or what the reason was, I often short-circuited that day, and then I didn't cook." ”
In addition to the Shanghai West Railway Station store, we have found in different apartments, its layout of the terrace, rocking chairs these are very suitable for relaxation facilities, but because of the negligence of the operator, the dust accumulation is too long and even a certain damage, there are also tenants sighed " Like our house, you can ask the housekeeper to clean regularly, so can the gym equipment, the terrace tables and chairs these public space facilities can also be regularly maintained and cleaned?" ”
<h2>Preview: The most convenient commuting and affordable rental evaluation in the suburbs</h2>
The evaluation of centralized long-term rental apartments in urban areas has come to an end. If you are interested, the follow-up news morning news weekly and the United City Bank will continue to evaluate the rental housing near the subway in the suburbs, and dig out the most convenient commuting and the most affordable and cost-effective housing, please continue to pay attention to Oh!
Up to now, Liancheng Bank has completed the survey of centralized brand long-term rental apartments in Shanghai's 9 districts, entered the "Liancheng Bank" public account, and replied to the administrative districts of the central urban area, such as "Xuhui District", you can obtain the details of the research results of long-term rental apartments in this area.
Note: This article is original by the morning news and the united city bank, and the company reserves the legal responsibility for those who reprint without permission. If you need to reprint, please contact the morning news (tel: 021-22895140) Liancheng Bank (tel: 62537685-8022), when reprinting, you need to indicate the author, company and source of reprint before the article.